#CWCSpot: A look at UC Browser’s content strategy for ICC World Cup 2019

UC Browser World Cup content strategy
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UC Browser roped in three cricketers to offer comprehensive cricket coverage through exclusive commentary, score updates, short videos, GIFs, and memes this ICC World Cup. Take a look at the detailed UC Browser World Cup content strategy

In line with its efforts to offer varied sports content and leverage the cricket fever around the ongoing ICC World Cup, UC Browser announced a mega engagement campaign comprising of multiple in-app activities as a part of the UC Browser World Cup content strategy.

UC Browser has roped in cricket veterans Irfan Pathan, Michael Clarke, and Kevin Pietersen as part of its cricket coverage to the most awaited international championship of One Day International cricket. Sports enthusiast and cricket lovers can now access cricket content including short videos, GIFs and memes and more on UC Browser.

Buzz for the same has already begun on social media:

Kevin Pietersen & Irfan Pathan's prediction for ENG v SA | UC Cricket

We are back with the cricket predictions and look who's with us – Kevin Pietersen and Irfan Pathan. Watch them predict for the first #CWC match between England and South Africa. #UCCricket #UCBrowser

Posted by UC Browser on Tuesday, 28 May 2019

In another step to benefit cricket fans, UC Browser is offering its users a chance to earn prizes worth INR 1 crore by participating in Quiz as well as Play & Win Game on the browser. The three former cricketers will run through interactive activities and will share match predictions through-out the league. Users can also guess the right answers for every match and win UCoins, which can be exchanged for Paytm Cash.

Also Read: #CWCSpot: Sourav Ganguly makes a promise to his fans with #DadaKaVaada

In a bid to benefit maximum users and provide localised services, UC Cricket, UC Browser’s in-app channel for cricket content aggregation is geared up to present Live Ball to Ball Match Commentary in eight local languages, covering Tamil, Telugu, Marathi, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Besides this, for all-in-one live cricket content, including live scores, news, videos, photos and more, UC Cricket will be supported by seven local languages, covering Tamil, Telugu, Marathi, Gujarati, Bengali, Kannada and Malayalam.

The 2019 ICC Cricket World Cup is the 12th edition of the Cricket World Cup, scheduled to be hosted by England and Wales from 30 May to 14 July 2019. The 2019 World Cup will feature 10 teams including India, England, South Africa, West Indies, Sri Lanka, New Zealand, Australia, Pakistan, Bangladesh and Afghanistan.


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