![My11Circle World Cup campaign](https://img-cdn.thepublive.com/fit-in/1280x960/filters:format(webp)/socialsamosa/media/post_banners/avrASJ0fzih7QSXzNDGD.jpg)
In the My11Circle World Cup campaign, Sourav Ganguly aka Dada asks fans to defeat his team and win points to earn cash prizes worth Rs 1 crore.
Cricket fans are all geared up to pray and cheer for their favorite team with ICC World Cup 2019 all set to kickstart from today. While brands like Britannia and Uber have banked on ‘win a trip to the World Cup’ bet, Coca Cola on the erstwhile is making consumers buy a coke and play the virtual game to grab highest scores and win an opportunity to watch the matches live. Meanwhile, My11Circle has joined hands with ace cricketer Saurav Ganguly to come up with a unique and fun tournament as a part of My11Circle World Cup campaign.
The former Indian captain himself will make his fantasy team for every World Cup match on My11Circle app and players can make their own to beat him and win attractive cash prizes. Announcing the same, the platform has also rolled out a video featuring Ganguly.
The brand is relying on Dada's fandom through the tagline, #DadaKaVaada for creating excitement on social media platforms.
Come and play with me on my11circle.. pic.twitter.com/UchdU4N3KC
— Sourav Ganguly (@SGanguly99) May 18, 2019
A message from @SGanguly99 for #My11Circle players! pic.twitter.com/7sLXkcETPi
— My11Circle (@My11Circle) May 24, 2019
Also Read: #CWCSpot: Coca Cola too offers a World Cup ticket in recent campaign
Will you play with @SGanguly99 on My11Circle? Tweet your message for Dada using #DadaKaVaada & follow @my11circle to win signed merchandise!!! pic.twitter.com/b7LOdCWjuv
— My11Circle (@My11Circle) May 27, 2019
Signed merchandise from @SGanguly99 coming your way! Tweet using #DadaKaVaada follow us and you could just get lucky.
— My11Circle (@My11Circle) May 27, 2019
Download #My11Circle App to catch all the excitement!
Signed merchandise from @SGanguly99 coming your way! Tweet using #DadaKaVaada follow us and you could just get lucky.
— My11Circle (@My11Circle) May 27, 2019
Download #My11Circle App to catch all the excitement!
I am making my @My11Circle Team to beat dada @SGanguly99 . Guys common make ur Team and get a Chance to win 1 crore . #DadaKaVaada
— snehal gandhi (@snehal_gandhi) May 27, 2019
Play Games24x7 announced the signing up of ex-cricketer and former Indian Team captain Sourav Ganguly as the brand ambassador in recent times. My11Circle gives cricket fans the opportunity to play real-time against Sourav Ganguly by making his/her team on My11Circle. Each player can form their own team and earn points basis performance of their team. If any player’s team is better than Sourav Ganguly's team, they will win 5 times more cash prize and the one who is best at beating Sourav Ganguly's team takes home the mega cash prize of 1 Crore.
Avik Das Kanungo, Brand Head of Play Games24x7 shared, "This is our way of taking the fantasy game-playing experience to the next level. On My11Circle you don't just compete with each other but get to test your mettle against the real cricketer, in this case I would say the cricketer and ex-captain who is the architect of modern Indian cricket. I hope every cricket fan will cherish this opportunity to play with their beloved Dada.”