Instagram will be introducing ads in the Explore feed over the next few months to connect users actively with the brands they like.
The platform thinks brands are an important part of the Instagram experience as 80% of people follow a business on Instagram.
As this becomes an opportunity to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new. Advertisers and marketers can extend their campaigns by using automatic placements with an opt-in to reach audiences in Explore.
After tapping on a photo or video in Explore, you will begin to see ads just like in the main feed.
Explore is the place where people go when they want to see photos and videos related to their interests from accounts they may not already follow.
Ads in Explore may be a turn off for users. As slowly and steadily, ads that started surfacing from feeds travelled to Stories and now to Explore. Instagram is becoming less about content and more about ads.
This is a sizeable opporutnity for brands, as Ads in Explore may introduce them to a new audience. Moreover, it may introduce them to potential customers.
As the user would already be scrolling posts pertinent to the brand. So, the brand has an upper-hand of relevance with their posts.