LinkedIn partners with Oracle Data Cloud for new ways to measure video performance

LinkedIn Video performance

LinkedIn partners with Oracle Data Cloud to introduce Moat Analytics helping advertisers to measure LinkedIn Video performance with updated metrics

LinkedIn is associating with Oracle Data Cloud to introduce Moat Analytics that would help advertisers to measure viewability metrics of their ads as a part of LinkedIn Video performance.

LinkedIn says members spend almost 3x more time watching video ads on the platform as compared to static and Sponsored Content.

LinkedIn advertisers by using the Moat Analytics can validate their metrics for accuracy and compare video campaign results across platforms in one streamlined location. The analytics would also provide traffic quality verification.

Also Read: LinkedIn is making advertising more transparent with a new Ads tab

The recently rolled out attention metrics takes audibility into account while measuring. Accordingly, with viewability and audibility metrics, advertisers on the platform may be able to determine what works best for their audience.

In a statement made to the platform Agnieszka Somszor, Social Media Manager, Publicis Media Zurich, said, “The integration between Moat Analytics and LinkedIn has made it easy for us to validate and compare our client’s metrics across the different platforms they advertise on.”

To start using Moat Analytics, you need to be a customer of both Moat Analytics and LinkedIn. To learn how to set up the integration, visit the platform’s getting started guide.


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