Know Your Leader: Arvind Sawant

The social media communication put across by Arvind Sawant is a cross between a local leader and a Union Minister.

Arvind Sawant — Minister of Heavy Industries and Public Enterprise

Social Media Footprint

Arvind Sawant communicates in English, Hindi, and Marathi on social media platforms. He has official accounts on Facebook and Twitter. Though his account on Instagram has 11.7 K followers, it is not a verified one. Quite a lot of duplication in updates can be observed in his posts across the spectrum, helping amplify the content being released. His official website details public information about him in Marathi.

Also Read: Social Media Case Study: How Arvind Sawant Created A Strong Online Presence Amongst Other Politicians In The Race

Sharing a slice of work

While Sawant frequently shares updates about the ministry he heads, a strong local connect can also be felt on the feeds with a huge chunk dedicated to information about Mumbai and Maharashtra. He often retweets the content put up by Shiv Sena and prominent leaders associated with the party. Another set of prominent post categories put into play on his profiles are news clippings and speech videos.

Also Read: Know Your Leader: Prakash Javadekar

People connect

Sawant often shares pictures where he interacting with people in a candid way and smiling for the shutterbugs. It helps add an informal touch to otherwise official-looking profiles that mostly follow the political communication template in terms of quality, quantity, and network.

This is a part of the series — Know Your Leader. It's a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.