Snapchat announces new Snap Originals; tests a dedicated tab

Snap Originals

Snap Originals is getting a new flock of shows with Kevin Hart, Serena Williams & more along with testing a customized tab in the app.

Snapchat had refreshed it’s collection of Snap Originals recently in April with shows like Two Sides, Commanders, Untitled BuzzFeed Daily Show, Compton Dreams, and more.

The series of original vertical-format shows launched in October 2018 has now got a new load of shows by celebrities like Arnold Schwarzenegger, Kevin Hart, and Serena Williams.

Also Read: Snapchat launches in-app options to shop from influencers

Brands have had the option to purchase Commercials within these shows (non-skippable ad format). With prominent celebrities being a part of the slate of new shows, it also creates promising opportunities for brands to invest their ad spends in these shows that are created exclusively for Snapchat’s audience.

Reportedly, the app is also testing a dedicated section for Snap Originals i.e. one tab where you can find all the shows.

Presently, Snap Originals are integrated within the Discover section of Snapchat. According to the tests, Snapchat offers an individual section named ‘Shows’ where a user can easily explore and binge various shows.

The ‘Shows’ section has a grid layout that also includes recently watched shows along with new shows to explore.


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