YouTube has launched YouTube Fashion, a destination for style content on YouTube; it’ll feature original content from the industry.
The new hub, YouTube Fashion, internally being called “slash fashion”, will also feature videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.
From 2014 to 2018, the number of Fashion & Beauty channels on YouTube has grown over 6x, generating billions of views in the last year.
Style content from your favourite YouTube creators
YouTube has featured a section dedicated to creators where you can get ready with Camila Coelho, join Jenn Im for a Fendi fashion show in Rome, watch Ingrid Nilsen attend the CFDA Awards with Chanel, and comment on style challenges from Safiya Nygaard. The ‘Beauty Today’ section is where you’ll find content from gurus such as Jackie Aina and Huda Beauty.
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This section will foster content collaborations between fashion brands and our creators. You’d find content from Louis Vuitton, who teamed up with Emma Chamberlain and the Dolan Twins; and Dior, who invited Wengie, the Merrell Twins, Dulceida and Juanpa Zurita to their shows and more.
Straight from the Runway
The platform will also be live-streaming the latest collections from the runway, including Ralph Lauren, Michael Kors, Dior and more. “Stories of Style,” will give you an inside look into the industry with behind the scenes content from Alexander Wang, Rosie Huntington-Whiteley and Alexa Chung.
YouTube is also bringing new voices to the platform from across the industry, including fashion professionals, publishers, and brands. One of such voices is Naomi Campbell and her new channel ‘Being Naomi,’ that covers everything from her preflight routine to her emotional return to the Valentino runway. Behind-the-scenes with LOVE Magazine and British Vogue for takes on industry icons and join Gucci for their ‘Second Summer of Love’ collaboration with Frieze.
YouTube’ll be working over the coming months to bring more international voices to the page and to localize for global markets.