YouTube has introduced more opportunities for creators to monetize their content, engage with the community, and generate revenue by adding more options to YouTube monetization options.
Neal Mohan, Chief Product Officer, YouTube announced a number of updates to YouTube monetization options at VidCon’s 10th anniversary highlighting more avenues for creators.
Super Chat allows fans to purchase messages that stand out within a live chat during live streams and Premieres. There are now over 90,000 channels who have received Super Chats, with some streams earning more than $400 per minute.
Super Chat is now a revenue stream on YouTube for nearly 20,000 channels – an increase of over 65% over last year.
This new feature will allow fans to purchase animated stickers during live streams and Premieres.
Stickers will come in a variety of designs across different languages and categories, such as gaming, fashion and beauty, sports, music, food, and more.
With Channel Memberships, fans pay a monthly fee of $4.99 to get badges, new emojis, and access to parks, such as exclusive live streams, extra videos, or shoutouts.
YouTube is also adding another feature to it: membership levels. With levels, creators can now set up to five different price points for channel memberships, each with varying perks.
YouTube has been testing levels with creators like the Fine Brothers Entertainment on their REACT channel, who have seen their memberships revenue increase by 6 times after introducing two higher-priced tiers.
Merch shelf with Teespring allows creators to sell merch to their fans directly from their channel.
YouTube has added 5 new partners, so eligible creators merchandising with Crowdmade, DFTBA, Fanjoy, Represent, and Rooster Teeth can also use the Merch shelf.
Learning Playlists is a dedicated learning environment for people who come to YouTube to learn.
New organizational features will provide more structure, dividing a collection of videos into chapters around key concepts, starting from beginner to more advanced.
Additionally, recommendations will be hidden from the watch page, allowing the viewer to focus on the lesson at hand.
YouTube will start this with a handful of creators like Khan Academy, TED-Ed and Crash Course, testing a variety of categories from professional skills like working in Java, to academic topics such as chemistry.
With the motive of inspiring communities to join them in supporting those in need, YouTube has been testing YouTube Giving, a fundraising tool that allows creators to use their voice on YouTube to support the charitable causes they care about.
YouTube Giving is moving out of beta and will be available to creators in the U.S. in the coming months.
Creators can simply select a nonprofit to create a fundraising campaign right next to their videos and live streams. Fans can donate directly on YouTube via a “Donate” button.