I like to be aware of everything happening around me: Ankita Banerjee

Ankita Banerjee

Ankita Banerjee shares the secret to staying relevant with the content on social media platforms as a Food and Lifestyle Blogger

Ankita Banerjee from Spice Slice Bite shares her journey to becoming a Food and Lifestyle blogger. Fun fact: She used to be a CA student!

With 40k+ followers on Instagram, the influencer plays her cards well to stay significant in the world of blogging. Let’s have a look.

Looking back, where did it all begin? 

I have been a part of the Delhi gastronome community for a long time now. Starting my own blog was long overdue and I finally found the time and got around to it. I used to catalogue every restaurant name that I have ever been to and clicking pictures before eating has always been a hobby. I have always been very descriptive with my writing and I had a passion for it. So, my blog came into being.

What’s in the name?

My Instagram handle is Spicytarian, mostly because I love spicy food, so this name came into my mind and I found it really unique. My website’s name is Spice Slice Bite, which comes from 3 stages of eating. First you spice your food, then you slice and then you bite into it. 

What is your USP in this cluttered space? How does your content give you an edge?

My main forte is to post innovative and unique dishes and I never post the same thing twice. I like being a bit descriptive about the dishes so that my followers get the back story.

I write about restaurants, my travel experiences, lifestyle, events, beauty and makeup products. Essentially I write about anything that I find intriguing.

Also read: I don’t want to make money out of my brand says Mamta Dagar, ShapeAndYou

Please take us through your content creation process. How do you stay relevant and relatable?

Any new restaurant in town or any place launching a new menu, I am usually the first one to cover those places, it most definitely helps in content creation.

Also, I like to be aware of almost everything that is happening around me, which helps me in creating ideas.

How do you make moolah with your efforts?

I have never approached brands, but have preferred that they approach me on their own. I quote my charges, and usually, that works out, and if I find the deliverables sensible, I give it a go-ahead.

How do you maintain editorial objectivity with the influx of brand briefs?

It is an extremely difficult thing to do. Which is why I am quite specific about which brands to work with. I usually end up making my point in a subtle way.

One instance/experience that made it all worthwhile

From staycation at Fairmont Jaipur to paid collabs with brands like Fabindia and Tata Salt and many more, this has been quite a fruitful journey.

Weirdest brand brief/request ever

I am going to mention a very recent incident. A brand approached me. They wanted me to travel all the way to their studio where they would be showcasing a marble workshop and they wanted me to give Facebook and Instagram coverage.

All they were offering for the activity was a cab. To expect that such activity can happen in the first place is extremely weird.

If not blogging, you would be?

I most probably would have gone into the finance field, considering the fact that I was a CA student.

A day in your life…

Creating content and in order to do so clicking a million pictures, then sorting through those pictures to find the best ones, then editing the same and posting at least 2 times a day.

Also, a major part of my time goes into replying to emails, messages, and comments.

Message/tips for upcoming bloggers

Don’t copy, click good pictures, learn some good editing techniques and most importantly be consistent with your work.

Your Favorite Influencer

I am absolutely obsessed with the account ‘dennistheprescott’. For me, this is the best food account. He just posts once a day, and that one post is enough.

The Future you foresee for your Personal Brand

I hope to gain more love from my Instagram fam. And I definitely see more travel plans in the near future.


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