Dussehra brand posts light up the socioverse by giving consumers ten reasons to consume their products.
Dussehra brand posts 2019 witnessed more of static creatives and animated short-video posts, rather than the long format video campaigns observed during Durga Puja.
As Dussehra holds mighty significance in Hindu Mythology, this festival’s iconic traits such as ‘victory of good over evil’, Lord Ram’s arrow, Raavan and his ten heads and more have been familiar to the Indian audience. These traits have been merged in brand creatives.
Pregakem, MamyPoko Pants, Unilever Diaries India, Ventallout, Reliance Smart Money, and more tapped the theme of Raavan’s each head representing an evil that revolves around not using the brands’ products.
Several brands also tapped an altered version of Raavan’s ten heads and many more touch upon other attributes of the festival.
Havells India touch bases with Ramayana’s recognizable scene to promote their wires. Happydent sticks to their classic theme of ‘sparkling smile’ to win over evil.
More brands such as Swiggy, Mumbai Metro, McDonald’s India, SonyLIV, Volvo Cars India, Tinder India, and more celebrate the fiesta with virtuous promotions.
Godrej Properties Limited
Berger Paints India
Dunkin’ Donuts India
The Blue Oven
Volvo Cars India
Unilever Diaries India
My Shopping Box India
R City Mall
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