Brands present scintillating stories with Durga Puja campaigns 2019.
Durga Puja campaigns 2019 witnessed archives of noteworthy narratives that give a look inside the various lives that come together for this celebration. These sentimental stories are weaved in various emotions: the joy of shopping, the plight of the underprivileged, the homesick inkling, and more.
The Times Of India has taken a social initiative afresh after their 2018 Durga Puja campaign - Sindoor Khela #NoConditionsApply: pointing out the stereotypes women are slapped with, while we celebrate a woman.
Maa Aschen, Tumi Kothay, the extension of Phirey Esho Kolkata, is a new digital campaign for Times Of India’s initiative and invites all the daughters of Bengal. The brand claims that as a response to the campaign, 5000 letters have been written by the city’s residents asking their daughters, sisters, sisters-in-law, aunts to come back home for Pujo.
Centuryply stays in the lane of long-format video campaign and continue with their theme 'Heroes' after a successful stint with their 2018 campaign depicting money is not a limit, it’s an illusion broken by faith. This year too, they celebrate the unbeatable spirit of carpenters. Sanjay Agarwal, Managing Director, CenturyPly said, "The carpenters’ are an integral part of our industry and they keep inspiring us with their strong inner self and mesmerize us with their artistic workmanship."
Nerolac Paints India took the 'cause marketing' route while tapping on this fiesta's glory. The brand roped in Sourav Ganguly to promote their initiative to make Bengal plastic-free and urges viewers to donate plastic to Nerolac.
SBI Life Insurance continues with its series 'Real Life Real Story' and weaves it around a plausible cause of rejuvenating a fading art form this Durga Puja.
Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance says, "The digital video of Chhau dancers is an attempt to highlight the perseverance and dedication of this community towards revitalizing the dying art form. The inherent aim of releasing this video is to instill the same sense of responsibility among others".
Aashirvaad Salt takes up an uplifting cause of hydrating the sculptors, carpenters and painters, without whom we wouldn't have anywhere to go and celebrate this fiesta with the community.
fbb takes a contemporary approach by creating the first-ever Instagram web-series, #PujoPerfect.
Turtle launches an animated video campaign, that stresses on the fact that one person with a mobile phone can become the reason of mobs lynching.
The campaign whilst raising awareness celebrates the homecoming of Maa Durga. Senthil Kumar, Chief Creative Officer, Wunderman Thompson mentions, "THE LYNCHING: A film that celebrates the arrival of the Goddess with a powerful message for the nation. An Ode to Keep the Faith that threads us together as One."
More brands such as House Of Pataudi, Tanishq, NIVEA India and more promote their products with campaigns enchanted with the spirit of Durga Puja.
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