Becoming an influencer: Behind the scenes with Jainam Vora

Jainam Vora
Brand Saga

A PR professional, Jainam Vora is travel, lifestyle and fashion influencer keeping his Instagram feed as vibrant as it can be.

With Vorasahab, Jainam Vora has established his presence as a travel and lifestyle blogger across all social media platforms and believes in creating your own style and identity in the cluttered market of influencers.

In conversation with Social Samosa, Vora sheds some light on the USP of Vorasahab, cracking and managing brand deals, and more.

Looking back, where did it all begin?

As it’s said, it all began with a dream! A dream to make it big in life! With that zeal and following my passion, I participated in a competition during my graduation days. My first ever! By god’s grace, I won it! To my absolute delight, I was offered to do a photo shoot. The first time I ever faced the camera! All excited I posted the pictures on Facebook! I was thrilled to see the number of likes I got on my pictures.

This motivated me so much that I started shooting more for my photographer friends and started posting more and more pictures. Soon there were a few brands who started approaching me offering their products, they said I could keep the product if I tag them and I happily agreed. (Who doesn’t like free fashionable products when you’re struggling)

This is how the idea of collaborating with brands came up and it all started.

What’s in the name? 

Initially, I was finding names for my brand. I tried finding names that would relate to clothes, style or fashion but then I thought why not create my own brand identity, so I used my surname Vora and got myself Vorasahab. 

What is your USP in this cluttered space? How does your content give you an edge?

I like to experiment a lot. Moreso in my comfort zone! I prefer creating unique styles that are simple yet attractive! I like to try out all kinds of prints, colors and I love to stay in vogue always!

Please take us through your content creation process. How do you stay relevant and relatable?

If you go to my feed you’ll notice, I love Colors. I have always experimented with different colors. I don’t like to use the same tones. It doesn’t match my colorful personality!

Also Read: Owing to useless bloggers who do free stuff, we lose well-paid campaigns: Vaishali Niser

How do you make moolah with your efforts?

I work as a full-time PR for one of the top-grossing OTT platforms. Apart from that over the weekend, I create my own content. Making money with only content creation is really difficult as the competition is tough.

But when the tough gets going, the going gets tough! 

How do you maintain editorial objectivity with the influx of brand briefs?

I am an influencer by heart but a PR by profession! My job takes up most of my time and my writing leaving behind barely any spare time to blog! I prefer giving 100% justice to what I do and thus I chose to be a content creator. 

One instance/experience that made it all worthwhile

Once, while I was traveling by public transport to work, a guy came up to me and said, “Are you Vorasahab? I really love the way you carry yourself!” He even requested for a selfie! That moment mesmerized me and made it all worthwhile. Not to forget; I have a long way to go! These are just my baby steps

Weirdest brand brief/request ever

A men’s grooming brand offered me a face cream if I promoted them for free.

If not blogging, you would be?

I am a PR professional and I quite enjoy it.

A day in your life…

A regular day in my life is waking up, working out (at the gym), feeding the birds/going to the temple (kinda religious that ways), going to work (11 am- 7 pm), coming back from work, having dinner with family, Netflix and chill and off to bed.

Message/tips for upcoming bloggers

Be yourself and create your own style and identity rather than mimeographing somebody else.

Your Favorite Influencer

Justinliv and  Toni Mahfud

The Future you foresee for your Personal Brand

As I said, these are just baby steps. I wish someday maybe, my influence will be strong enough to help solve social issues


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