Armed with cancer awareness creatives, brands try to initiate as well as join conversations on National Cancer Awareness Day.
Though jokes are often made around ‘Google doctors’ and the tendency of simple symptoms being exaggerated to be cancer, it isn’t the kind of disease one can take as a joke, even in a joke. It is taxing for the person as well as their near and dear ones. In quite a few types of cancers, early detection can help save lives. The paranoia that grips your heart while reading such articles might just end up saving you! To know of the perils is key to everything and so this National Cancer Awareness Day, brands jumped in with cancer awareness creatives, doing their bit.
To participate in conversations that are pertinent to people across demographics is a brownie point worthy content strategy, if and when done right.
This year, brands took the causal route in two prominent ways — while some talked of cancer as a while, others concentrated on common ones like breast cancer. Most creatives were around the theme of caution, minimalism holding them together.
Maha Arogya IEC Bureau
Guru Punvaani Properties