Infographic: Strategy Guide for Digital Advertising

digital advertising infographic

This infographic will help you develop an efficient strategy revolving around Reach, CPA, and CTR, for digital advertising.

Digital advertising is speculated to grow 30% Year on Year in 2020, with Mobile advertising estimated to contribute 70% of the digital ad revenue. Steadily, digital is also estimated to outgrow the most penetrating medium yet – TV. The infographic will help you leverage the digital reach.

The penetration of digital in 2020 is unavoidable. Whichever sector your brand may be from, there is a huge possibility of your target audience having a digital presence.

The infographic taps through the three eminent factors digital strategies revolve around – Reach: Unique users you have exposed your ad to; Click-Through Rate(CTR): The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement; Cost Per Acquisition(CPA): Marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level.

Also Read: #Infographic: Psychology behind developing Brand Loyalty

Digital Advertising Infographic

This infographic is by MarketingProfs.


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