Agency Feature: Fullscoop

Fullscoop

How do we define Fullscoop?

We are a growing team of digital experts based in Indore, Delhi, and Ahmedabad! We are social media enthusiasts who recognize the need for being ONLINE and cater to the niche segment of the hospitality industry.

Historically, we were born in 2012.

What’s in the name?

It’s a FULL SCOOP of digital- we started at a small scale with a dream of offering a full scoop of services to our clients and with each passing day, our scoop becomes bigger. Hence, the name Fullscoop.

What do we do?

We particularly look after the Hospitality Sector and work on the 360-degree digital wellbeing of the brands we manage. Our scope of services includes- Social Media Management, Campaign Planning & Execution, SEO, Graphic Designing, Digital Ads, Social Media Consultation.

Why we do it?

We are a bunch of people who love the digital side of everything. Creativity runs in our blood and we love to see it come live in front of our eyes. The brands we work with give us a great opportunity to showcase our talent and we are extremely thankful for the same.

How we evolve?

It’s all digital! When we spend nearly 80% of our day doing what we love, we keep up with trends. We ensure what’s out there is a part of our latest strategy and recommend our clients to follow the same.

Also read: Agency Feature: Litmus Branding

Social responsibility in social media

It’s the feeling of knowing the brand you handle and owning up to it. The information we share is visible to all and that too within seconds- so responsibility comes with the fact that the brands we handle have trust in us doing the best for them. And we ensure weekly training within our close-knit team for them to realize this.

The need of the hour

While creativity is a part of everything we execute- the need of the hour is being REAL. The content that flows has to be what it really is. A brand speaks a thousand words with just the visual appeal. We insist our clients share the raw content with us because that’s what the audience really wants.

We learned the hard way

More than hard, it’s the time that we take to learn something. We have a wonderful team and we try to keep them happy. If they are happy ultimately the work is great. Your first responsibility is to ensure your team understands what they do and ensure their problems are resolved.

Second is transparency. We believe in building relationships with the clients we manage. They remember you and your work and it’s a long term impression.

Did we just share that?

The funniest moment is definitely when we share a creative option- but we are requested to share say 4 more and ultimately what gets selected is the first one.

They work with us

Fullscoop is proud to say that in our list of 70+ hotels, we certainly have at least one name from all major hotel groups in our bucket and we work to increase the list while ensuring the quality only increases.

So we are preferred digital partners to Marriott, Accor, Intercontinental, Sarovar, Radisson and more.

The industry as we foresee

It is certainly going to be more about proactiveness, immediate responsiveness, more of real and raw content. The importance of photography will increase. Interactive posts that have an immediate call to action- it’s about being able to drive people to not just look at a post but ensure it translates into a phone call or a table booking.

A day without Internet

People are more and more on Social Media. A day without the internet will be about wondering when the internet will be back up! Jokes apart, we would love it if a day without the internet would be full of real-time connections and experiences.

Lastly, are you hiring?

At Fullscoop, we would love to connect with Graphic Designers, Social Media Managers, Photographers, and Video Editors.


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