Lifestyle with Priya has been conceptualised to be a space for youngsters to find relatable fashion, food and beauty content online.
Priya, the brains behind Lifestyle with Priya loves to interact with her followers. She uses their opinions and feedback to create content that is relevant and relatable for them. It is important for her to not seem someone who depicts unattainable styles.
Looking back, where did it all begin?
It all began in 2015 when I used to watch a lot of YouTubers from both USA and India who had a lot of passion for beauty and fashion. It helped me develop my knowledge and opening my blog. Slowly, I realised social media’s reach and made my Instagram public in January 2017. By December 2017, I had my own YouTube channel.
What’s in the name?
My channel’s name is Lifestyle with Priya because there I share content about my lifestyle.
What is your USP in this cluttered space? How does your content give you an edge?
My Instagram profile portrays the real me and I share all about my family and friends along with content on beauty, fashion, food and lifestyle.
Please take us through your content creation process. How do you stay relevant and relatable?
I interact with my followers, take their opinion on stories using polls. Accordingly, I tweak the content to make it relatable for them. I do try to give them fresh content that is relevant in accordance with the time, season and fashion. My followers find me relatable rather than someone whose style is unattainable.
How do you make moolah with your efforts?
It is very hard as even big brands like to work on barter. It needs to stop as we work very hard to put up even one picture or video to promote a brand or service. However, things are improving as brands are understanding the need for influencer marketing.
How do you maintain editorial objectivity with the influx of brand briefs?
We have to focus on both, what the brand requires and what the audiences would like. We have to make the campaign creative in such a way that it interests people and find it relatable.
One instance/experience that made it all worthwhile
When we go to any event and get to interact with celebrities, those are some high moments. Once I got to meet Rannvijay Singha who was kind enough to record a birthday wish for my dad as well as a shoutout to my channel.
Weirdest brand brief/request ever
Sometimes brands have weird requests. Like this one time, a facewash brand asked us to take a picture with water being visible on our face while showing the facewash tube. I had to take several takes to get the desired effect, by the end of which I was soaked due to the splashing of water.
If not blogging, you would be?
I would have tried to act in a television ad as a model as I was always very fascinated with trying new brands and acting on TV.
A day in your life…
It’s very hectic as we don’t have any fixed number of hours. We have to constantly keep checking emails and stay in touch with PRs/brands to ensure they know of our presence. Apart from this, there is the daily hustle of getting pictures clicked according to briefs, attending events and posting on social media platforms.
Message/tips for upcoming bloggers
You have to focus on your craft without thinking of what the world is doing. Sometimes, seeing other people’s work can make you question whether you are going in the right direction. Just concentrate on your work and have lots of patience. Slowly, you will get notices. Remember, Apna Time Aayega!
Your Favorite Influencer
I really love Malvika Sitlani, Aishwarya Kaushal, Kathleen Lights, Jeffree Star, Kusha Kapila, Dolan Twins, That Boho Girl and Nicolette Gray.
The Future you foresee for your Personal Brand
I hope to grow my audience on Instagram and YouTube so that more people can learn from my knowledge. To be known by my name and brand with younger audiences. I would love for my content to be more relatable. Also, I wish to have my own clothing or beauty label in the future.