Campaign Spot

Menstrual Hygiene Day brand posts clean the stigma

Paawan Sunam

28 May 2020 00:00 IST

Updated On 28 May 2020 16:59 IST

New Update

Menstrual Hygiene Day brand posts intend to disinfect the taint that surrounds menstruation and give us a picture of the absence of education and resources around it.

Menstrual Hygiene Day is a global platform to bring together individuals, entities, nonprofits, and media to advocate the significance of menstrual hygiene management, and these brand posts bolster this expedition.

Menstrual Hygiene Day was initiated by the German non-profit WASH United in 2013. The 28th day was selected to acknowledge the average length of the menstrual cycle - 28 days.

The global advocacy platform launched an ingenious campaign with the 'The Menstruation Bracelet'. Along with offering the bracelet for sale (whose proceeds go to WASH United), they also showed how you can craft the bracelet yourself, and share a picture or video wearing it, to support the online movement.

Whisper India extends its #KeepGirlsInSchool movement and launched 'Mobileshaala', an initiative to provide free education as schools across the country remain closed due to containment measures.

RIO Pads from the house of Nobel Hygiene, launched a campaign with a series of analogies to showcase how women feel during their periods.

Deepanjali Kanoria, Founder, Heyday - a personal care brand, takes part in the #RedDotChallenge. Saathi, floated a UGC campaign, #OwnTheRed to raise awareness, and over the course of a few days, they shared informative posts such as benefits of period tracking apps, symptoms of PMS, and more.

Along with sharing instructive posts, Nua also hosted a Live session with Viddhi Dhingra, Lifestyle Coach & Nutritionist to discuss overcoming period pain.

More brands shared creative artworks, eye-opening statistics that make us realize where we lack, and the state of menstrual hygiene.

Also Read: Whisper Campaigns that tackled period taboos over the years

Menstrual Hygiene Day

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Hey Germany, you can now order your own Menstruation Bracelet! ⚪️?⚪️ Our partners @einhorn.berlin, who also produce 'fairstainable' period products and will be hosting their own #MHDay2020 party, are now selling a limited edition of 100 Menstruation Bracelets. The bracelets have been produced in a social project in India. All proceeds go to @menstrualhygieneday International Secretariat @washunited You can order yours here: https://bit.ly/MBracelet2020 Link to the shop also in our bio!

A post shared by Menstrual Hygiene Day (@menstrualhygieneday) on May 25, 2020 at 9:34am PDT

WASH United

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Today we want to thank you for all the powerful contributions you sent us for this year's crowdsourced video. We are thrilled to see how much effort each of you puts into our common goal: #NoMoreLimits for women and girls. Your passion and determination drive us all! The final video is now being edited, and we can not wait to show you the result on 27 May. Thanks for all your actions and contributions so far – the number of you speaking out and taking action means #MHDay has become an unstoppable global movement. Together, we've achieved a lot already – now let's make #MHDay2020 unforgettable! #ItsTimeForAction #PeriodsInPandemics #unstoppable Illustration: @dianaejaita

A post shared by WASH United (@washunited) on May 20, 2020 at 9:05pm PDT

United Nations

Let's end the stigma around menstruation. Period.

On Thursday's #MenstrualHygieneDay & every day, @UN_Women works to safeguard the health of women & girls without stress, shame, or unnecessary barriers to information or menstrual supplies. https://t.co/wDyrYe6sF1 pic.twitter.com/ZfDQn8RvpC
— United Nations (@UN) May 28, 2020

UN Women

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????????????? #PeriodPoverty isn't going anywhere, and the current crisis could cause it to get much worse. The unique needs of women and girls must be addressed in the #COVID19 response. ?#MenstrualHygieneDay

A post shared by UN Women (@unwomen) on May 27, 2020 at 11:54pm PDT

Whisper India

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Whisper continues its mission to keep girls in school. To ensure that girls can keep studying even when schools are closed, Whisper has launched Mobileshaala, a free phone based learning system where girls can continue learning on school subjects and periods for FREE, in partnership with @prathameducation Check out the link in bio! #Whisper #Mobileshaala #KeepGirlsInSchool #education #Strongertogether #MenstrualHygiene #MenstrualEducation #FirstPeriod #PeriodMovement #MenstruationMatters

A post shared by Whisper (@whisperindia) on May 28, 2020 at 8:54am PDT

UNFPA Aasia

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People who already face barriers accessing menstrual supplies and health services are seeing these challenges grow with the #COVID19 pandemic. That is why we are providing dignity kits to people in domestic violence shelters and detention centres. #MenstrualHygieneDay

A post shared by UNFPAasia (@unfpa_asia) on May 28, 2020 at 4:57am PDT

Saathi

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According to a report, 71% of adolescent girls are unaware of menstruation till menarche. Menstrual Hygiene Day is an opportunity to promote accountability, enable advocacy and catalyse action on Menstruation. We would like to give a special #shoutout to an amazing artist Mansi (@Mansiiart) for her support for #OwnTheRed movement. Be a part of this movement and help us spread menstrual awareness . . . . . #periods #menstruation #menstruationmatters #womensupportingwomen #girlspower #comicart #dailycomics #respectwomen #girlpower #periodsbelike #respect #periodstories #bleedgreen #ecofriendlyperiod

A post shared by Saathi (@saathipads) on May 24, 2020 at 8:30am PDT

Durex India

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There we said it. Period. #MenstrualHygieneDay

A post shared by Durex India (@durex.india) on May 28, 2020 at 8:28am PDT

MoneyControl

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95% women say the Indian school system should have awareness programs to prepare girls on the subject of #menstruation . The choice of menstrual hygiene products continues to remain limited by cost. Access to clean water and sanitation infra only add to their woes (Click on #LinkInBio to understand why it is important for schools to raise awareness) . . . . . . . . . . . . . . . . #menstrualcycle #menstrualhygiene #menstrualhygieneday #menstruationmatters #hygeine #women #womenrights #humanrights #periodpositive #menstrualhealth #health #womenhealth #womenempowerment #basicneeds #sanitation #menstrualcup #sanitary #misinformation #femininehygiene #schools #earlyeducation #sexeducation #education #information #infographic #survey #study #india

A post shared by MoneyControl (@moneycontrolcom) on May 28, 2020 at 5:48am PDT

The Rio Pads

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Are your 1st and 2nd day flow just a disaster? A lack of awareness might be causing you to use the wrong napkin for your heavy flow. A slim napkin may not be capable to absorb all the flow and will start overflowing, which is a sign of poor menstrual hygiene. . . . #RIO #KnowYourFlow #MenstrualHygiene #MenstrualHygieneDay #HeavyFlowPads #HeavyFlow #PeriodStruggles #PeriodStories #PeriodStains #StainNoMore #HeavyFlow #Period #PCOD #Menopause #RIO #HeavyFlowPads #RIOHeavyFlowPads #PeriodProblems #StayHomeStaySafe

A post shared by The Rio Pads (@theriopads) on May 24, 2020 at 10:30pm PDT

Fe Uri

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Happy Menstrual Hygiene Day :) #menstruations #menstrualhygieneday #menstrualhygiene #womanpower #womenempowerment #womenstyle #period #periodsbelike #periodcramps #periodstories

A post shared by Fe Uri (@feuriaid) on May 28, 2020 at 5:39am PDT

Nua

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If we know where we stand, we can plan what we want. Let's prepare our girls for their #MonthlyVisitor. #NuaWoman #MenstrualHygieneDay

A post shared by Nua (@nuawoman) on May 26, 2020 at 9:37pm PDT

Prega News

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A staggeringly low amount of girls are informed about proper menstrual hygiene and sanitary care across the country. Share these 10 simple steps on period hygiene with every girl and guy you know and normalise the menstrual conversation for good. ⁣ ⁣ ? Hello, period! Bleeding every month is normal. When you first get blood or pain it’s the most regular thing in the world. You’re not dying, and you haven’t caught a disease. ⁣ ⁣ #ItsTimeForAction – let’s together ensure every girl knows the simple facts on period hygiene.⁣ ⁣ #MHD2020 #10SimpleSteps #MenstrualHygieneDay #PeriodHygiene #NormalisingPeriods #PeriodsInPandemics

A post shared by Prega News (@preganews) on May 27, 2020 at 10:13pm PDT

Noble Cup

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Access to menstrual hygiene products is limited for many women around the world. . Common alternatives are newspaper, sponges, old cloth rags. These methodologies are difficult to keep in place in-between the legs of women and girls who are at work or school or having any kind of social interaction. . They are also not the best to absorb period fluid. ? . Finally they are not sanitary and can lead to vaginal infections and lots of anxiety for fear of leaks and unpleasant smells. . Menstrual products are not a luxury. Today we celebrate #MenstrualHygieneDay ! #EveryQueenBleeds #mhmday2020

A post shared by Noble Cup (@noble_cup) on May 28, 2020 at 5:32am PDT

Heyday

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Let’s put an end to period shaming. Heyday founder @deepskanoria is proud to join the #RedDotChallenge initiated by @unicefindia and @post.for.change to lift the taboo that surrounds menstruation ? We pass this challenge to our entire Instafam - so go ahead, raise your voice to let the world know that bleeding is as natural and normal as breathing! ?? #reddotchallenge2020 #heydaycares #menstrualhygieneday #periodsdontstopforpandemics

A post shared by Heyday (@heydaycare) on May 28, 2020 at 2:22am PDT

Metro Wholesale

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Periods are normal. They are not taboo. So let's stop treating them like they are. This #MenstrualHygieneDay, let's break away from the hesitation and speak openly about the importance of sanitary hygiene. Practicing proper Sanitary Hygiene helps: ? Prevent Urinary Tract Infections ? Reduce rashes ? Ensure good reproductive health ? Minimize the risk of cervical cancer METRO, in association with @stayfreeindia , gave out 8000 sanitary pads to help educate the customers and provide sanitation in times of COVID. We are also providing ???? ??% ??? on Stayfree, Whisper and Sofy at our stores. The pandemic doesn't stop the period. Be safe. Be Sanitary Safe. #MHDay2020 #ItsTimeForAction #MenstruationMatters #PeriodsInPandemic #RedDotChallenge @menstrualhygieneday @unicefindia

A post shared by Metro Wholesale India (@metrowholesaleindia) on May 27, 2020 at 10:07pm PDT

If we have missed out on any of your favorite Menstrual Hygiene Day brand posts, write to us at content@socialsamosa.com or let us know in the comments below.

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