Trends and observations help Tanish Sharma create relevant content

Tanish Sharma

With The Fork Diaries, Tanish Sharma passionately documents his experiences in the culinary world with mostly video-specific content.

Every influencer deals with the pressure of drawing lines between branded content and editorial guidelines. It becomes important to stay in sync with brand briefs as well as true to followers. On his part, Tanish Sharma promotes a product only if he personally believes in it. That, and consciously making an effort to maintain a balance between brand briefs and his creativity helps him create relevant content. He tells us more about his content creation process.

Looking back, where did it all begin?

It started some four years back in 2016. I was in class 11th and summer holidays were going on. I was very passionate about photography. So, I bought my own phone and started posting pictures on my personal account. I love food and hence, I slowly started to capture whatever I ate and eventually, decided to turn it into a dedicated food account. I didn’t start with a goal but as time passed, I started putting in more efforts and time into building it. Slowly, everything fell into place.

What’s in the name?

The page is basically a diary to record everything I eat. Also, for some strange reason, I am really fascinated by forks. Hence, the name The Fork Diaries.

What is your USP in this cluttered space? How does your content give you an edge?

About 80% of the content on my page is about street food. It’s cheap, relatable and easily available. Not all can relate to sushi but everyone knows chole bhature. I do post a lot of about cages and but that’s very mainstream in my opinion. These days, I a focussing more on videos because that’s the future. It could be about cooking or even eating.

Please take us through your content creation process. How do you stay relevant and relatable?

I look at trends and observe what people like. It helps me decide what people will relate to and understand. Accordingly, I create my content.

How do you make moolah with your efforts?

Mainly by brand collaborations. Brands pay to promote their products. Also, there are various short video platforms that pay to promote their app and create content on their platform.

How do you maintain editorial objectivity with the influx of brand briefs?

I try to be as real as possible. Focussing on the reasons why one should buy the product with personal experiences help. I promote a product only if I personally believe in it. While creating content, I try to maintain a balance between brand briefs and my creativity.

Also Read: The trick is to get relevant traffic on your blog, money will come in slowly: Deepa Gandhi

One instance/experience that made it all worthwhile

Recently when I was in Hyderabad, a follower told me how he loved whatever I posted. He showed me around and at that moment, I felt like it was all worth it. Connecting with your follower base is really important.

Weirdest brand brief/request ever

I can’t recall any.

If not blogging, you would be?

Definitely a chef.

A day in your life…

I wake up, check emails, create content, edit videos and pictures and decide on what will go live and when. My day basically involves a lot of planning.

Message/tips for upcoming bloggers

Keep it real. Have patience. Don’t listen to what others are saying and keep doing your own thing. Don’t fake engagement. Don’t buy likes or followers.  It’s just not ethical.

Your Favorite Influencer

Akshar Pathak

The Future you foresee for your Personal Brand

Give more value and information to my Instagram family. Create positive and interesting content.


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