#Superwomen2020 Industry should break myths, misconceptions & address gender neutrality on a broader scale: Kanchi Shah

Kanchi Shah

Superwomen 2020 winner Kanchi Shah strongly advises to keep going without anyone having to tell you what to do.

Founder & Chief Choreographer at Two Right Feet, Kanchi Shah also makes way to fitness with customized dance training. She believes that gender neutrality will only happen with a change of mindset.

Here she bares her two cents on what it feels to be a superwoman and her advice to teh emerging women power.

How would you define a Superwoman in today’s day and age?

In today’s day and age well, a superwoman is someone who can balance her professional and personal life and come out to be successful and HAPPY.

One quality that you think every superwoman has and that helped you win Social Samosa Superwomen…

So everyone faces challenges and problems in whatever they do, the inner will of never giving up and fighting the odds requires strength, So I feel the “Never give up attitude”  is what makes them super. This is something I stand by as well. 

How successful have women been in shattering the glass ceiling in the Media & Advertising field? Does the ‘boardroom inequality’ phrase still stand true?

The last 10 years have seen a strategic change for women in the media and advertising field. With the rising women entrepreneurs to them taking up equal roles as men at agencies and companies, there is no more gender bias in this industry. The media & Advertising industry itself has evolved so much that there is no space for gender inequality, it’s all about adaptability.

Boardroom inequality doesn’t stand true anymore for the Media & Advertising industry as many women have taken up equal responsibilities as men, in and outside the boardroom. I’ve had the fortune of interacting with several CMOs, Corp Comm Heads, VPs, etc all of them being women, being perfectly comfortable in their roles, and ready for new challenges.

Also Read: #Superwomen2020 Strictest efforts are needed by HRD in discouraging any harassment at workplaces: Shurobi Menon

What are the key changes this industry needs in order to make workplaces gender-neutral, safe, and nurturing?

Having said all of the above, a lot of limitation exists in the mindsets. It’s not that a particular gender that can’t ‘do’ certain things, its what people choose to believe based on their assumptions. What the industry can really do is break the myths and misconceptions, address it on a broader scale, create a campaign that touches various pain points. Gender neutrality will only happen with a change of mindset.

One Superpower you wish you had?

Oh well, I wish to fly to places …Especially in Mumbai, considering the traffic

 The ‘Superwomen’ you diligently follow and who inspired you…

I look up to a number of superwomen but Meher Malik and Kusha Kapila, are my favorites

 One tip to women out there attempting to scale heights…

We let other people’s opinions and judgments really influence us.

 I feel you should listen to your closest people when you need advice otherwise just keep going without anyone having to tell you what to do.

Don’t let the outside voices get to you!


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