Advertisment

Funny Mentos Ads to light the brain's bulb

author-image
Paawan Sunam
Updated On
New Update
Mentos Ads


Here is a sachet of Funny Mentos Ads, to give you a fresh wave of laughs to pass these dark times.

Funny Mentos ads were not skipped, because they didn't sell the products, they sold what the product could (playfully) do. Launched in 1999 in India, Mentos initially positioned itself 'The Freshmaker', which was later rebranded with a more locally relevant tagline, "Dimag Ki Battii Jala De!", in 2003.

Since then, the tagline gave birth to several popular campaigns that gave 'thinking on one's feet' a humorous meaning, and effortlessly sort unsought circumstances.

Smart thinking and Mentos have since been synonymous in India. Preeti Bhatnagar, (previously) Category Head, Perfetti Van Melle, had mentioned, "Dimag Ki Battii Jala De! has become a part of the physicality of the brand and it instantly plays back the minute Mentos is mentioned.

The Mentos ads have customarily portrayed real-life situations that are common in nature, which is why most of their audience was able to relate to them. The concept of 'Aam Zindagi v/s Mentos Zindagi' has since been recognizable for several Indians, in the last and preceding decade.

Mentos India has mainly worked with Ogilvy for these campaigns. The agency produced around ten commercials for the brand, including the Dimag Ki Battii Jala De! ads.

Anurag Agnihotri, (previously)Executive Creative Director, Ogilvy India, had been working with the brand since 2005, until (around 2015). He once stated, "As far as Mentos is concerned, our creative team always works on ads based on the theme of smart ideas, something the youth will relate to."

The brand had initially kept their communication light-hearted and easy to consume. Being prepackaged scotch mints, affordable by almost anyone, the simple communication worked for the masses too, along with the youth, who were also targeted with digital campaigns.

Up until recently, their themes shifted from being comical, with their recent campaign - #Complimentos, and more themed around connecting with someone new.

Let's tear the sachet now.

Also Read: OLX Campaigns that sold the brand

Homework

Theatre 

Barber

Talking Babies

Classroom 

Hoover

Watermelon

Taunting

If we have missed out on any of your favorite funny Mentos ads, write to us at content@socialsamosa.com or let us know in the comments below.

best funny ads top funny ads aam zindagi vs mentos zindagi aam zindagi vs mentos zindagi ads aam zindagi vs mentos zindagi funny amol parashar ad amol parashar ads best aam zindagi vs mentos zindagi ads best Funny Mentos Ads best Funny Mentos campaigns Dimaag Ki Batti Jala De Dimaag Ki Batti Jala De ads Dimaag Ki Batti Jala De funny Dimaag Ki Batti Jala De funny ads Dimaag Ki Batti Jala De mentos funny aam zindagi vs mentos zindagi ads funny amol parashar ads Funny Mentos Ads Funny Mentos campaigns top aam zindagi vs mentos zindagi ads top Funny Mentos Ads top Funny Mentos campaigns