LinkedIn India debuts on Instagram with a GenZ focused campaign – #LinkedInByYou
To build a community of aspiring young professionals, LinkedIn India has launched its first country-specific Instagram page.
It will give an insight into nuances of current work-culture aspects – be it real-world challenges such as moonlighting and quiet quitting or the fun aspects of being a working professional.
As a part of the Instagram feed launch, the platform initiated #LinkedInByYou, a campaign focused on empowering Gen Z voices. The objective of the initiative is to start conversations about various aspects of today’s work life. The initiative gives the youth an opportunity to share their thoughts and experiences on a centralised platform.
Young creators and IG users with open profiles can nominate themselves through Stories and Reels tagging @LinkedIn_In, discussing the issues important to them, with #LinkedInByYou.
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The winners can further co-create content with LinkedIn, as the face of LinkedIn India’s Instagram handle for a day.
Over the years LinkedIn has unveiled various initiatives that give users an opportunity to hack the numerous hurdles that new-age professionals face.
With this new Instagram page, LinkedIn takes the conversation to the masses while giving them an opportunity to talk about the things that truly matter.
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