Snapchat introduces AR Diwali filters for local sweet shops

Snapchat supports local sweet shops by giving them an AR Diwali makeover and urges users to use to give these shops a festive glow.

This Diwali season, Snapchat has rolled out AR filters and is encouraging Snapchatters to give local sweet shops a Diwali makeover using them. The exclusive Diwali AR Lens lets users decorate mithai shops with firecrackers, diyas, and floral decor to elevate the Diwali experience.

Commenting on the special festive offerings, Lakshya Malu, India Market Dev. at Snap Inc., India, said, “At Snap, our focus is on localising the app experience for our Snapchatter community in India and these cultural moments are at the heart of it. This year we want to elevate the experience for our users through this special Diwali makeover AR Lens where they can hero their favourite mithai shops thus also promoting and encouraging small business owners. We have also introduced a range of exciting creative tools for our community to engage with across our 5 tabs. We are positive that our efforts to hero local businesses and add an element of sparkle to Diwali celebrations will resonate with Snapchatters across the country."

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Snap has also launched new Bitmojis,  new festive AR lenses and Stickers.

In the run-up to Diwali, Spotlight - Snapchat’s community-driven entertainment video platform, is hosting a #LightUpSpotlight showcase where creators can share their finest Diwali-themed videos- from outfits and dance routines to recipes for festive celebrations.

Snapchat is taking over all 5 tabs on its app this Diwali, with each tab offering something special for Snapchatters to explore. 

The Maps tab while bursting with firecrackers will include exciting action emojis, lights, diyas, and lanterns. 

Snapchatters can use the Chat tab to wish their friends and family using the festive themed Bitmoji and cameo stickers while the Camera tab will have several unique Diwali AR lenses and geo filters made accessible to users to notch up the festivities this October.

Promising non-stop entertainment on the platform, Snapchat will also launch the trailer of the much awaited seasons 2 and 3 of Phone Swap India on Monday, October 24th. The unique dating show is a blind date between two people who then swap phones to learn more about each other and decide whether or not to go on a second date. Phone Swap India season 1 launched last year garnered immense love from users across India. This year the new seasons will host some exciting celebrity guests including Riyaz Aly in Season 2 and Ashima Choudhary in Season 3 and it is set to premiere on Saturday, 29th October.