Filter Coffee wins digital media mandate for Cetaphil, a global skincare brand


Filter Coffee Co., bags the digital media mandate for Cetaphil. Will be responsible for creating, managing and executing end-to-end digital strategies for the brand and more.

Filter coffee co. has won the digital media mandate for Cetaphil, a brand offering the science-backed skincare solutions with products formulated with key active ingredients to treat a range of skin concerns. 

The mandate aims at developing a firm strategic approach for the brand across digital platforms while including engaging content and creativity to expand overall awareness and create a unique and authentic brand voice. 

The duties were awarded to Filter Coffee Co., following a multi-agency pitch and the account will be handled by the agency’s Mumbai office located at Worli. 

Sunil Nat, Head – Ecommerce & Digital, Cetaphil, said, “We were on the lookout for a team that would thoroughly grasp our authentic brand voice. Looking forward to the strategic and innovative ideas Filter Cof ee Co. has to offer.” 

The agency will create, manage and execute end-to-end digital strategies for Cetaphil. The account will be handled by the agency’s Mumbai office.

Commenting on the win, Anuja Deora Sanctis, CEO, and Founder of Filter Coffee Co. said, “We look forward to strengthening Cetaphil’s digital presence, with a brand of such scale, and the legacy it’s very important to have the right kind of strategies and expertise. As Filter Coffee Co., is driven by next-generation technologies and solely focuses on its client’s business growth, we look forward to this partnership.” 

Also read: Agency Feature: Owled Media 

As a full-service digital agency with expertise in social media strategy and management along with creative content production, influencer marketing, E-Commerce, media and performance marketing, and PR. 

In the last 7 years, Filter Coffee Co. has been fortunate to drive digital and integrated communication for some of the finest brands such as Loreal, Danone India, Starbucks, and Nykaa, and with the approach of helping them power up their vision. 

They recently announced the launch of their new Mumbai-based production studio, a creative space offering end-to-end solutions to clients for content production that is in sync with global trends, and thoughtfully planned shoots that complement the voice of brands.