Meta introduces new tools for creators to build businesses on Facebook & Instagram

meta tools

Meta is introducing tools and ways for creators to earn money on Facebook and Instagram with features like gifting, Facebook stars, and more.

Meta is building tools and products to help creators reach their relevant audiences, grow their communities, and earn a living. During Creator Week 2022, Meta invited creators around the world to join in growing their careers, connect with peers, and build a future together. New ways will be announced so that creators can earn money on Facebook and Instagram.

Updates to Digital Collectibles

Creators will soon be able to make their own digital collectibles on Instagram and sell them to fans, both on and off Instagram. They’ll have an end-to-end toolkit — from creation (starting on the Polygon blockchain) and showcasing, to selling. People can easily support their favorite creators by buying their digital collectibles directly within Instagram. Meta is testing these new features and tools with a small group of creators in the US first, and it will later expand to more countries.

Product mocks of selling digital collectibles on Instagram
Product mocks of selling digital collectibles on Instagram

Meta is also expanding the types of digital collectibles that users can showcase on Instagram to include videos and adding support for the Solana blockchain and Phantom wallet, in addition to the blockchains and wallets. Information for select collections where the metadata has been enriched by OpenSea, such as collection name and descriptions, will now be available on Instagram.

Also Read: The pandemic has hastened digital adoption and permanently altered consumer behaviour: Krishna Iyer

Audience Support for Creators

Meta is making it easier for people to show appreciation for their favorite creators across its apps, which helps creators strengthen their community and build their businesses. 

Subscriptions on Instagram

Meta is expanding access to subscriptions on Instagram to all eligible creators in the U.S., so more creators can earn predictable income and connect more deeply with their most engaged followers. Since launching subscriptions earlier this year, creators like Cole Sprouse, Alan Chow, and Skai Jackson have used subscriptions to get even closer to their most engaged supporters.

Product mock of subscriptions on Instagram

Stars and Gifts

Meta is making it easier for people to discover Stars on Facebook by automatically enabling Stars on public creator content — including Reels. This means that people can learn about and use Stars in more places across Facebook.

For creators already using Stars, Meta is launching new features to make it easier to earn Stars and interact with Star senders:

  • A Stars Party is a Stars community challenge that ends in a celebration if the creator reaches their goal. 
  • Testing a new set of virtual gifts tailored to specific content. For example, if you’re watching a puppy reel from your favorite pet creator, you’ll be able to send that creator a dog-themed gift. 
  • Giving creators more tools to engage with Stars senders, like adding a filter in Comments Manager that displays all of a creator’s Stars comments in one place. In this, creators will be able to reply to multiple comments at once.
  • Bringing Stars to non-video public content like photos and text posts.

Product mock of Facebook Stars

Gifts will be introduced on Instagram, starting with Reels, so creators have a new way to earn money from fans who love their Reels. To support their favorite creators, fans can send gifts on Reels by purchasing Stars within Instagram. Meta is testing this with a small group of creators in the US first.

Product mocks of gifts on Instagram
Product mock of gifts on Instagram

Professional Mode for Facebook Profiles

Meta is launching professional mode for Facebook profiles, a new profile setting that allows creators around the world to build a public presence while maintaining their personal Facebook experience. Professional mode offers creators and anyone that wants to become a creator, a set of tools and opportunities to begin growing a global community from their personal profile. With professional mode, creators can become eligible to earn money through Stars, ads on Facebook Reels, in-stream ads, and Reels Play. They will also have access to content and audience analytics, educational resources, and more.

Product mock of professional mode for Facebook profiles
Product mocks of professional mode for Facebook profiles


After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and a good cup of Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!