Havas Group acquires creative agency HRZN to strengthen its social media expertise

Havas Group

Having acquired major stakes in the German-based independent creative agency, HRZN teams will work hand-in-hand with the Group’s existing agencies and clients.

Havas Group has announced it has acquired a majority stake in HRZN, one of Germany’s independent creative agencies for social media and content. 

Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication – from social media consulting, social listening and analytics to content, brand experience and community management.

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Yannick Bolloré, Chairman and CEO of Havas Group, said, “We are delighted to start 2023 by welcoming a new member to the Havas family. HRZN is a fantastic addition to our Group and will further strengthen our social media offering which sits at the heart of our Villages. The HRZN teams will work hand in hand with all our creative and media agencies in Germany to provide top of the range solutions for our clients. Our teams have already successfully partnered together in recent pitches, and the potential for future collaboration is endless. A very warm welcome to the team!” 

Stephan Lachmann, Managing Director HRZN, said, “HRZN stands for creative and data-based social media communication as a one-stop shop with a clear focus on client impact. Together with Havas, we now have the opportunity to act even more effectively and holistically in the market and to expand the range of services for clients beyond the industries and regions previously served by HRZN.”  

“With HRZN, we refine our service offering in Germany and expand the value chain of our fully integrated portfolio under one agency brand. We mutually strengthen our disciplines, which are becoming increasingly relevant for modern marketing, and offer our clients one-stop  solutions in an increasingly complex environment. This is another step towards meeting the demands of agility and flexibility that are being placed on an agency,” commented Peter Mergemeier, CEO Havas Creative Group Germany.


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