This viral La Vie Billboard unites religions to promote veganism

author-image
Shamita Islur
Updated On
New Update
La Vie billboard


With creative agency Buzzman, the brand has created a bold OOH ad campaign promoting its vegan bacon sandwiches, targeting communities who avoid them.

Nothing makes a statement quite like billboards. This is the strategy used in the viral La Vie billboard ad campaign. The French plant-based bacon brand uses clever, bold and striking statements as a selling point in billboards. 

With creative agency Buzzman, the brand has come out with a provocative statement on a billboard in London targeting communities that generally avoid eating bacon. 

Also Read: AI will change a writer’s role; it will be more about supervision than writing: Anuj Gosalia

The billboard states ‘A Jew, a Meat-Lover, a Muslim and a Vegan walk into a bar and share a bacon sandwich. No Joke.’ The ad aims to bring curious communities who aren’t familiar with meat to get the taste of what a real bacon could taste like while adhering to their choices. 

publive-image

Whether or not other religious communities try these products, it definitely catches the attention of Vegans, and people who care about animal rights. 

This isn’t the brand’s first bold OOH campaign. Previously, its billboards had statements like ‘How stupid would it be to advertise the best plant-based bacon in the UK when you can’t find it anywhere in the UK?’ and ‘The best plant-based bacon in town isn’t available in town. French nonsense.’

publive-image
publive-image

La Vie’s clever marketing strategies have always managed to succeed. The brand is backed by high-profile investors including Natalie Portman

OOH Campaign bold campaign French vegan bacon La Vie vegan sandwiches La Vie viral billboard Vegan brand La Vie