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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Q-com ad ratesExperts Speak

Q-com ad rates climb 20-30%, with festive slots nearing 40% spike

It would be an understatement to say that the quick commerce industry has shifted consumer behaviour in India. It has changed the way people shop, with families no longer needing to plan weeks in advance; they can now celebrate first and shop later. Brands are also tapping into its advertising might, here’s how.

By Shamita Islur
Sep 17, 2025 09:00 IST 7 Min read
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Inside the strategies behind marketing international destinations to Indian travellers
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Experiential marketing gains ground in festive season strategies
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GST 2.0 reforms to fuel a 15–20% surge in festive AdEx across key categories
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
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Decoding why OpenAI is betting on India amid AI talent war
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FMCG brands bet big on digital and quick commerce to fuel festive sales
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Sep 02, 2025 09:00 IST 7 Min read
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