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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

South India DiwaliExperts Speak

How Deepavali at dawn shapes Southern India’s marketing

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping how brands connect with families and traditions.

By Shamita Islur
Oct 17, 2025 09:00 IST 8 Min read
Ferrero India’s Diwali campaignMarketing Shorts
Digital and Quick Commerce take centre stage in Ferrero India’s Diwali campaign
By Shamita Islur
Oct 17, 2025 08:59 IST 6 Min read
Renault India Francisco HidalgoInterviews
Renault India allocates over half its marketing budget to digital, says Francisco Hidalgo
By Shamita Islur
Oct 15, 2025 13:05 IST 12 Min read
predictive commerce festive seasonExperts Speak
Marketers now anticipate festive needs, thanks to predictive commerce
By Shamita Islur
Oct 14, 2025 09:50 IST 8 Min read
Pulse Candy festive campaignsMarketing Shorts
How Pulse Candy uses on-ground activations and AI in festive campaigns
By Shamita Islur
Oct 10, 2025 09:00 IST 6 Min read
AI festive adsExperts Speak
Will AI ever create another festive ad worth remembering?
By Shamita Islur
Oct 08, 2025 09:01 IST 8 Min read
AI bubbleDecode
FOMO is driving investments in AI, mirroring the dotcom boom
By Shamita Islur
Oct 07, 2025 09:00 IST 6 Min read
Mars Petcare’s Ayesha HudaInterviews
You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
By Shamita Islur
Oct 06, 2025 09:00 IST 5 Min read
rise in agency led consultanciesExperts Speak
Why Indian agencies are racing to become consultants before AI does
By Shamita Islur
Oct 03, 2025 10:21 IST 7 Min read
Regional celebrities in GujaratExperts Speak
Who is powering Navratri’s brand boom in Gujarat?
By Shamita Islur
Sep 30, 2025 09:00 IST 5 Min read
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