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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Frozen food brands monsoon marketing Experts Speak

Frozen food brands turn monsoon cravings into instant indulgence with Qcom & nostalgia marketing

There’s something about the monsoon that makes you crave bhajiyas, vada pav, or the fried comfort food that’s unique to your region. These dishes hold a transporting power, often taking you back to childhood. Frozen food brands tap into this seasonal nostalgia, seeing a noticeable uptick during the rains as they blend cultural cravings with quick commerce trends to reach consumers.

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