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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Paramjeet Singh Mehta of ASUS India Marketing Shorts

Paramjeet Singh Mehta of ASUS India on crafting contextual marketing for Gen Z and millennial consumers

Paramjeet Singh Mehta shares how ASUS India is tapping into Gen Z and millennial mindsets through a segmented, context-driven marketing approach, strategic influencer collaborations, and a strong focus on community-building to stay relevant in the PC market.

By Shamita Islur
Apr 25, 2025 17:16 IST 5 Min read
brand identity in the age of AI Experts Speak
The evolution of brand identity in the age of AI
By Shamita Islur
Apr 21, 2025 14:07 IST 7 Min read
Mayuri Saikia on Dell Interviews
Mayuri Saikia on Dell's human-centric approach to marketing AI
By Shamita Islur
Apr 16, 2025 15:53 IST 9 Min read
Anuja Trivedi Shemaroo Entertainment Interviews
Organisations must acknowledge bias and actively address it to drive inclusivity: Anuja Trivedi, Shemaroo Entertainment
By Shamita Islur
Apr 10, 2025 16:19 IST 11 Min read
AI fears Decode
Decoding how our AI fears are coming true
By Shamita Islur
Apr 09, 2025 11:39 IST 6 Min read
Startups investing IPL Experts Speak
Should startups place their bets on IPL?
By Shamita Islur
Apr 08, 2025 16:38 IST 8 Min read
surrogate advertisements during IPL Experts Speak
What would happen if surrogate advertisements were banned during IPL?
By Shamita Islur
Apr 03, 2025 13:01 IST 6 Min read
ICICI Lombard’s Sheena Kapoor Interviews
ICICI Lombard’s Sheena Kapoor on capturing Gen Z attention in a cluttered insurance market
By Shamita Islur
Apr 01, 2025 16:46 IST 12 Min read
Hyatt’s Deepa Krishnan Interviews
When women see other women in leadership positions, it provides inspiration and validation: Hyatt’s Deepa Krishnan
By Shamita Islur
Mar 27, 2025 12:27 IST 13 Min read
Neha Jolly Sawhney Snapchat IPL strategy Interviews
Neha Jolly Sawhney reveals Snapchat's strategy for Gen Z sports engagement
By Shamita Islur
Mar 25, 2025 19:36 IST 5 Min read
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