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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Breaking down Gen Z marketing myths: Insights from creative minds Experts Speak

Breaking down Gen Z marketing myths: Insights from creative minds

Gen Z’s social media consumption patterns have fascinated marketers across the globe. However, there are many misconceptions limiting the potential of marketing to Gen Z. We reached out to Gen Z Creative Minds from the advertising industry, who also recently won 30 Under 30, to break down marketing tactics that work for them, under-utilized mediums and more.

By Shamita Islur
Sep 20, 2023 12:39 IST 6 Min read
Advertisers must navigate the fine line between using consumer data for personalization & respecting user privacy: Harsh Shah, Wunderman Thompson Interviews
Advertisers must navigate the fine line between using consumer data for personalization & respecting user privacy: Harsh Shah, Wunderman Thompson
By Shamita Islur
Sep 15, 2023 16:30 IST 4 Min read
Will SRK become the king of brand endorsements post Jawan’s success? Experts Speak
Will SRK become the king of brand endorsements post Jawan’s success?
By Shamita Islur
Sep 13, 2023 18:01 IST 6 Min read
The real opportunity lies in embracing tech to create innovative solutions: Saad Khan, DDB Mudra Group Interviews
The real opportunity lies in embracing tech to create innovative solutions: Saad Khan, DDB Mudra Group
By Shamita Islur
Sep 12, 2023 16:48 IST 5 Min read
Generative AI will play a big role in enhancing customer experience: Belson Coutinho of Akasa Air Interviews
Generative AI will play a big role in enhancing customer experience: Belson Coutinho of Akasa Air
By Shamita Islur
Sep 07, 2023 12:35 IST 5 Min read
I wish Bollywood was a little more fearless in applying higher-risk campaign strategies: Zee Studios’ Neeraj Joshi Interviews
I wish Bollywood was a little more fearless in applying higher-risk campaign strategies: Zee Studios’ Neeraj Joshi
By Shamita Islur
Sep 01, 2023 15:50 IST 4 Min read
Experts Speak: The State of X (Twitter) in 2023 and the way forward for advertisers Experts Speak
Experts Speak: The State of X (Twitter) in 2023 and the way forward for advertisers
By Shamita Islur
Aug 28, 2023 11:41 IST 7 Min read
Expert Speak: Beyond compensation, can recognition attract young talent in Indian Ad Industry? Experts Speak
Expert Speak: Beyond compensation, can recognition attract young talent in Indian Ad Industry?
By Shamita Islur
Aug 23, 2023 07:47 IST 6 Min read
Dr. Sandeep Goyal on building Rediffusion’s future through challenges Samosa Snippets
Dr. Sandeep Goyal on building Rediffusion’s future through challenges
By Shamita Islur
Aug 21, 2023 08:53 IST 4 Min read
Motorola’s Shivam Ranjan on making product innovation a central tenet of marketing  Marketing Shorts
Motorola’s Shivam Ranjan on making product innovation a central tenet of marketing 
By Shamita Islur
Aug 18, 2023 11:00 IST 11 Min read
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