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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

content acquisitions on India's streaming platformsExperts Speak

Build, buy or bet: What drives content acquisitions on India's streaming platforms

Amid the acquisition talks between Warner Bros. and Paramount, we unpack how India’s OTT giants decide what to build and what to buy, revealing the surprising economics, audience behaviour, and brand influences shaping the shows that actually get made.

By Shamita Islur
Dec 15, 2025 12:52 IST 11 Min read
Snapdeal’s marketing Ishwar RVMarketing Shorts
Wedding-season demand and non-metro growth are shaping Snapdeal’s marketing play, says Ishwar RV
By Shamita Islur
Dec 11, 2025 09:00 IST 4 Min read
Chatterbox’s Raj MishraInterviews
The creator economy is still far from saturation: Chatterbox’s Raj Mishra
By Shamita Islur
Dec 10, 2025 11:28 IST 8 Min read
WPP Media’s Sairam Ranganathan and Karthik ShankarMarketing Shorts
WPP Media’s Sairam Ranganathan and Karthik Shankar on QCom’s rise and why brands built for speed will win 2026
By Shamita Islur
Dec 08, 2025 07:00 IST 7 Min read
Apple’s new ad filmCampaign Spot
Apple’s new ad film makes the case for accessibility through ordinary routines
By Shamita Islur
Dec 03, 2025 18:42 IST 2 Min read
end of DDB, FCB and MullenLoweExperts Speak
It’s like losing family: Ad veterans on the end of DDB, FCB and MullenLowe
By Shamita Islur
Dec 03, 2025 07:00 IST 10 Min read
ad agencies in 2026Experts Speak
After a year of mergers, the value test awaits ad agencies in 2026
By Shamita Islur
Dec 01, 2025 12:07 IST 7 Min read
Kantar’s Soumya MohantyMarketing Shorts
Premium brands with emotional storytelling succeeded this festive season: Kantar’s Soumya Mohanty
By Shamita Islur
Nov 28, 2025 09:00 IST 4 Min read
Snapchat’s latest marketing campaignMarketing Shorts
What Snapchat’s latest marketing campaign intends to achieve in India
By Shamita Islur
Nov 27, 2025 09:00 IST 4 Min read
post-festive consumer behaviourMarketing Shorts
What post-festive consumer behaviour means for retention
By Shamita Islur
Nov 26, 2025 09:00 IST 4 Min read
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