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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

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How Tourism New Zealand is marketing to Asia: Gregg Wafelbakker explains

Gregg Wafelbakker, Regional Director for Asia at Tourism New Zealand, discusses the strategy behind their new campaign, the shift in Indian traveller behaviour, the importance of authenticity and sustainability, and how long-form storytelling is helping convert interest into actual visits.

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