Digital

Ecommerce

State of Global E-Commerce Report (India) – February 2013

WHAT IS THE “E-COMMERCE REPORT”? It is an annual investigation into the global uptake and impact of e-commerce. The report is structured into 2 sections: E-Commerce Segmentation: The segmentation brea... »

The Emergence of the Digital Marketing Officer in the BFSI Sector – Report

The Emergence of the Digital Marketing Officer in the BFSI Sector – Report

This white paper aims at driving the point of how Digital Advertising is fast growing and reaching a peak in the BFSI Segment and how BFSI players need to join the bandwagon before it’s late. It also ... »

10 Cool Google Chrome Extensions You Must Have

10 Cool Google Chrome Extensions You Must Have

Just admit it, you like Google Chrome too. For me, it’s the fastest, easiest and most productive browser available. One of the reasons that Google Chrome is the first choice for millions of peop... »

9 Things a Brand can Learn from Barack Obama’s Online Campaign

9 Things a Brand can Learn from Barack Obama’s Online Campaign

An election is the most crucial phase for any democracy in the world. But Americans, as they always do, make it look cool and larger than life. Online platforms played a major role in positioning the ... »

What is Social Business? Hint: It is NOT Social Media

What is Social Business? Hint: It is NOT Social Media

A thousand enterprises are born every day and same number die as well, may be more. But the enterprises that linger on and tackle every challenge successfully are those that have a strong foundation. ... »

Social media command centre

Social Media Command Centre – Mind Map

In last few years, the quantum of Consumer Created Content (CCC) has increased manifold. This has given rise to the need for real-time data intelligence. Organisations are increasingly facing a social... »

How to Build Social Brands Using Crowdsourcing – 5 Campaigns to Learn From

How to Build Social Brands Using Crowdsourcing – 5 Campaigns to Learn From

Ideas and innovations are two important factors that fuel business growth and that is precisely why companies are constantly looking for ways and means to do new things.  The social media wave has eng... »

Give Your Events the Boost of Social RFID Tags

Give Your Events the Boost of Social RFID Tags

Before I take you on the awesome journey on how RFID Tags can make your offline event create a buzz online, let me tell what the RFID technology actually is. Radio Frequency Identification (RFID) Tags... »

A day in digital. What I learnt from the Digital CMO Summit 2012

A day in digital. What I learnt from the Digital CMO Summit 2012

It’s not often you come back from an Indian digital marketing summit feeling like you have learnt something. This one was different. Rajiv Dingra and the WatBlog team worked hard to get the speakers t... »

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