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Experts Speak

Back to school marketing Experts Speak

Back to school marketing peaks in June, driving 40% of annual spending

Classrooms reopen, wallets open wider as education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting influence, ethical grey zones, and the race to win Gen Alpha’s attention.

By Pranali Tawte
logoJun 11, 2025 18:21 IST logo 6 Min read
colour marketing Gen Zs Experts Speak
How brands are using colours to speak the Gen Z language
By Sneha Medda
logoJun 10, 2025 14:00 IST logo 5 Min read
few Experts Speak
Do award-winning campaigns serve humanity or just juries?
By Harshal Thakur
logoJun 09, 2025 18:53 IST logo 8 Min read
IPL 2025 wrap Experts Speak
IPL 2025 wraps up but was it worth the spend for advertisers?
By Pranali Tawte
logoJun 05, 2025 10:55 IST logo 10 Min read
electronics brands using AI Experts Speak
How electronic brands are using AI in marketing
By Shamita Islur
logoJun 04, 2025 18:34 IST logo 7 Min read
SDA Experts Speak
Women of She Directs Ads share the experiences of being an ad filmmaker
By Harshal Thakur
logoJun 03, 2025 15:14 IST logo 11 Min read
Winning a Cannes Lions Experts Speak
The (unofficial) guide to winning a Cannes Lion
By Pranali Tawte
logoJun 02, 2025 09:25 IST logo 9 Min read
Brands want to be bff Experts Speak
Why brands want to be your best friend
By Karuna Sharma
logoMay 30, 2025 13:41 IST logo 6 Min read
learning global mental health ads Experts Speak
Learning from global mental health ads
By Sneha Medda
logoMay 29, 2025 14:52 IST logo 5 Min read
menstrual hygiene ads Experts Speak
When can ads reflect the daily reality of menstruation?
By Shamita Islur
logoMay 28, 2025 18:15 IST logo 9 Min read
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