Interviews

Mojostreet – Location Based Mobile App with Real World Benfits [Interview]

Mojostreet – Location Based Mobile App with Real World Benfits [Interview]

Hyderabad based Mojostreet is a location based app which helps users share their experiences with their friends as they move. With apps for all major mobile platforms such as iOS, Android, Blackberry ... »

Understanding the Social Media Strategy of Yebhi.com – An Interview with Nitin Raj, VP (Marketing)

Understanding the Social Media Strategy of Yebhi.com – An Interview with Nitin Raj, VP (Marketing)

Started as an online shoestore, Yebhi.com is a leading online apparels and clothing retailer focusing on branded items today. Launched in 2009, it is one of the fastest growing e-commerce brands in th... »

Poonam Pandey Talks About Her Love for Social Media [Interview]

Poonam Pandey Talks About Her Love for Social Media [Interview]

Whether you are her fan or not, you just can’t ignore the fact that she is one of India’s most active celeb on social media. She might be having less fans than BigB or Shah Rukh Khan, but ... »

Roshan Abbas

An Interview with Roshan Abbas – RJ , Anchor and Investment Partner at The Glitch

There are some people who live just one life, and then there are some who live multiple lives in a lifetime. Roshan Abbas is one such person. A Radio Jockey, an anchor, an actor, founder of an events ... »

burrp

Understanding Burrp’s Social Media Strategy – Interview with Mr. Anand Jain (Co-founder)

Burrp! is an online urban lifestyle guide that helps people find places to go and things to do. It provides a platform for users to share what’s great and not so great about their lifestyle expe... »

Understanding LG India’s Social Media Strategy [Interview]

Understanding LG India’s Social Media Strategy [Interview]

A lot of consumer brands are doing commendable work on social media. While some are using it for branding, some are using it for sales and customer service. In this interview, Mr. Lakshmikant Gupta, V... »

Understanding Indiaplaza’s Social Media Strategy – Interview with Mr. K Vaitheeswaran (Founder & CEO)

Understanding Indiaplaza’s Social Media Strategy – Interview with Mr. K Vaitheeswaran (Founder & CEO)

With new e-commerce sites springing up everyday, cut-throat would be an understatement to refer to the competition in the online shopping scene. And this has lead to e-commerce sites selling products ... »

Media Redefined Shuts Down – An Interview With Mr. Praval Singh

Media Redefined Shuts Down – An Interview With Mr. Praval Singh

After 4 years of existence and running a profitable business, one of India’s leading Social Media agencies Media Redefined has decided to call it a day. We caught up with Praval Singh, Co-Founde... »

Understanding Social Recruiting – Interview with Mr. Sarang Brahme

Understanding Social Recruiting – Interview with Mr. Sarang Brahme

While many know that social media can be an effective marketing and communications tool, it is also an equally effective recruiting avenue for hiring talent. Social recruiting, as it is commonly know ... »

Zomato’s Social Media Strategy Explained [Interview]

Zomato’s Social Media Strategy Explained [Interview]

One of the most talked about ‘Food Discovery Platforms’, Zomato has ensured that it creates a passionate community around itself. It’s not uncommon to find a Zomato fan on Twitter or... »

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