The Social CMO

#TheSocialCMO Most engagement was driven by activities outside traditional remit of content marketing: Siddhartha Butalia

#TheSocialCMO We prefer not taking the celebrity engagement route & rather tell real stories: Shubhranshu Singh

#TheSocialCMO Stickiest content comes from the southern belt with highest consumption: Avneesh Khosla, Vi

#TheSocialCMO Need for visibility shouldn't direct brand communication in difficult times: Poulomi Roy, RSH Global

#TheSocialCMO Any content that we create today follows an Instagram first approach: Ajay Maurya, Fastrack

#TheSocialCMO Facebook yielded maximum results in creating awareness: Ajay Dhyani, Timex Group

#TheSocialCMO Leveraging IPL enabled us to cut across diverse markets with relevant conversations: Harish Narayanan, Myntra

#TheSocialCMO Data & digital help build efficient chain of personalized offerings: Pankaj Gupta, HDFC Life

#Interview Amit Gujral on the 3 Es of LG’s marketing strategy