ai

73 (1) Interviews

LS Digital’s Prasad Shejale on what drove group-level profitability in H1

From cross-selling strategies to integrated delivery, Prasad Shejale of LS Digital breaks down the levers that helped sustain 20–29% profitability in a tough market. He further outlines the strategic shift from a marketing firm to what he terms a ‘digital business transformation’ firm.

By Harshal Thakur
Jul 10, 2025 14:37 IST 14 Min read
289 Campaign Spot
Samsung introduces interactive newspaper ad that responds to voice commands
By Social Samosa
Jul 07, 2025 12:00 IST 1 Min read
Apple Weighs 14 Billion Acquisition of Perplexity AI News
Apple weighs $14 billion acquisition of Perplexity AI
By Social Samosa
Jun 23, 2025 18:50 IST 2 Min read
environmental cost of AI Decode
Decoding the hidden environmental cost of AI
By Shamita Islur
May 12, 2025 18:31 IST 5 Min read
brand identity in the age of AI Experts Speak
The evolution of brand identity in the age of AI
By Shamita Islur
Apr 21, 2025 14:07 IST 7 Min read
csc Industry Updates
LS Digital unveils AI Marketing Stack to empower brands
By Social Samosa
Jan 21, 2025 17:16 IST 3 Min read
Raahul Seshadri Guest Post
How AI and automation will redefine consumer personalisation and marketing strategies in 2025
By Social Samosa
Jan 02, 2025 11:45 IST 4 Min read
cs Report
Asia Pacific consumers torn between embracing AI and fears of privacy erosion: report
By Social Samosa
Nov 13, 2024 18:43 IST 4 Min read
Emotion AI’s progress Decode
Emotion AI’s progress and implications for marketing
By Shamita Islur
Nov 07, 2024 10:15 IST 6 Min read
Arjun B Interviews
CMO Arjun Bhatia on how Bharat Matrimony blends tradition and technology
By Harshal Thakur
Aug 29, 2024 12:17 IST 16 Min read
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