After starting IPL Season 5 with fabulous performances, Pune Warriors India (PWI) slipped into the dark alley of obscurity. At the time of writing, PWI had played 15 matches, out of which it has lost 11 and won 4. This dismal performance of the team has ruined the IPL party for Pune Warriors India fans and placed the team closer to the bottom of the leaderboard. The effect of the [...]
Campaign: Tower Heist ‐ Twitter ‘Ladder Up’ Sweepstakes Client: Universal Pictures Objective: Universal Pictures was looking for an unconventional approach to a Twitter promotion compared to what had been done with previous movie releases. They wanted to give moviegoers an incentive for tweeting about the film while also encouraging them to share the promotion. Solution: Brandmovers concepted and designed a promotion with a ‘ladder up’ component that provided incentives to the user base for reaching milestones in tweets. As more users [...]
Chennai Super Kings (CSK) has been one of the best IPL teams thus far. It reached the semi finals in all four seasons and played 3 finals,and won two titles. It is a remarkable feat indeed. CSK has not failed to impress its fans, but the charm of charismatic captain of Two-Time IPL-Winner and the exuberance of CSK fans have failed to make an impact on Google. When I tried [...]
The latest social media portal to create a marketing frenzy is Pinterest. Many marketing executives, social media enthusiasts and even brand managers are looking at it as the next big thing after Mark Zuckerberg’s Facebook. Fashion brands were the first to jump on the Pinterest bandwagon in an effort to showcase their products on social media platforms a more organized manner. Other brands and niches caught on soon enough, like… [...]
Sure, we like Facebook. We like taking the time to like, share, post, comment and constantly discover new pages, apps and content that helps kill more time. Quite unlike Twitter which some sadly, solely use as a personal vent to portray an impersonal existence. But Twitter has grown far beyond an open diary over the past few years. Ample wit and drivel aside, its brevity and linear delivery of information [...]
Giving to charity is just a click away. Today we support causes by liking a ‘page’. We’ll probably buy bracelets promoted by a charity that promises to remove a Ugandan dictator if we watch a compelling video. One wrong comment and we are willing to take a multinational corporation down. Reason? Lack of responsibility towards the environment. With a laptop and an Internet connection, we can choose to donate, spew [...]
Ever since Google unleashed its brand new social networking site – Google Plus – in June last year, there have been countless stories going around of how (and why) it will end up winning the web. While only time will decide its fate, I so wish that it flops… BIG TIME!!! I don’t want it to win the web, I don’t want people flocking to it, I don’t want it [...]
Who are we? We at Gecko Worldwide help our clients understand the market and help delve deep into consumer insights. We enable brands tell their story through content that educates, is reliable and is valuable to the consumer. With so much information flowing around, our skill to place information in the context of the audience is one of our core strengths. Being a 360 degree communications organization, we pride ourselves [...]
Planning to start a small digital company soon? Awesome! With the power of social media, it’s probably the perfect time to do so. What? You haven’t thought about marketing your brand across social networks? Okay, first things first. Have you recognized the USPs of your products and/or services? Good. Now, think about why people should care about your brand and follow you on social media. Once you’ve got that right, [...]
Agency Name: FoxyMoron Brand Name: Maybelline’s BB Cream Objective: Launch India’s 1st BB Cream by Maybelline – a new category altogether in a fun, interesting and memorable manner. Launch the product ‘differently’. In Month 1 of the launch, Digital would be the ONLY media and hence launch it in a manner that generates sales. Solution/Campaign Plan: Solution 1 – Create the WTF Movement by getting men to talk about the [...]
