meesho

23 (2)Industry Updates

Meesho to spend ₹1,020 cr on marketing ahead of IPO

Meesho plans to invest ₹480 cr in FY27 and ₹540 cr in FY28 via its subsidiary MTPL, with the allocation focused on brand-building and performance marketing campaigns.

By Social Samosa
Nov 05, 2025 16:39 IST 2 Min read
festiveReport
50% shoppers rely on influencer affiliate links: Report
By Social Samosa
Sep 11, 2024 15:42 IST 3 Min read
cvescReport
Tier 4+ users emerge as top repeat e-commerce shoppers: report
By Social Samosa
Aug 08, 2024 18:54 IST 3 Min read
Meesho's new adCampaign Spot
Meesho's new ad educates shoppers on making informed purchases & easy returns
By Social Samosa
Jul 25, 2024 13:11 IST 2 Min read
FICase Studies
Case Study: How Meesho used influencer reach to tackle low voter turnout, garnering 120 Cr+ impressions
By Social Samosa
Jun 07, 2024 11:58 IST 5 Min read
Carat India Industry Updates
Carat India bags the integrated media mandate for Meesho
By Social Samosa
May 06, 2024 11:47 IST 2 Min read
TTT & MeeshoCase Studies
Case Study: How TTT & Meesho leveraged social media to connect breakups and Diwali declutters; reaching 15.49Mn users
By Social Samosa
Feb 19, 2024 17:48 IST 3 Min read
ecom FiSamosa Snippets
E-Commerce platforms unleash marketing blitz to drive festive season sales
By Harshal Thakur
Oct 11, 2023 08:00 IST 6 Min read
meeshoInterviews
Meesho's marketing strategy: How affordability became the brand keyword
By Sneha Medda
Mar 30, 2023 07:28 IST 15 Min read
Meesho Sonu Beauty ParlourCampaign Spot
Meesho partners with the Timeliners for new show - Sonu Beauty Parlour
By Social Samosa
Apr 11, 2022 23:09 IST 3 Min read
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