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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

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How brands are using colours to speak the Gen Z language

We speak to branding experts to decode how Indian brands are using colour not just to catch Gen Z’s eye, but to connect with their values, emotions, and identities and turning every shade into a statement.

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