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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Indian advertisingExperts Speak

Indian advertising in 2026: Creativity in an era of AI, data and mergers

As agency mergers reshape the industry and AI becomes infrastructure, creativity is increasingly required to operate within systems built for efficiency, not meaning. Creative heads discuss why human insight and storytelling still matter.

By Sneha Medda
logoJan 05, 2026 13:10 ISTlogo 7 Min read
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Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
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Influencers, offshore betting and more: Manisha Kapoor on advertising violations in 2025
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QSR marketing 2025: Why local culture mattered more than ever
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logoDec 30, 2025 15:53 ISTlogo 5 Min read
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Purpose-led storytelling & smarter digital strategies shaped beauty marketing in 2025
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logoDec 24, 2025 09:00 ISTlogo 7 Min read
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Rebranding in 2025: Wins, misses & marketing lessons
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Why sustainability slipped down marketing’s priority list in 2025
By Sneha Medda
logoDec 09, 2025 18:13 ISTlogo 6 Min read
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What BBDO, TBWA and McCann bring to Omnicom’s reshaped empire
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How India’s beauty brands are rewriting Black Friday
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A whole new world unexplored: Experts call for a fresh take on wedding ads
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