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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue

Libas’ marketing head, Nisha Khatri, shares how the brand is capturing the festive quarter through hyperlocal storytelling and region-specific campaigns. She discusses the brand's three-tier pricing strategy, the shift toward Tier II-III markets, and more.

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