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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Pistabarfi’s Instagram strategy Social Media Strategy

Inside Pistabarfi’s desi-core Instagram strategy

Pistabarfi, a small-sized mithai brand, is using Instagram to share stories behind its products and connect with people through memory and tradition. This article looks at how the sweet store builds a subtle, consistent presence through its visuals, captions, and campaigns.

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