• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
    • Special Editions
    • Cinema Advertising
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Google
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • Latest Stories
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets

Powered by :

You have successfully subscribed the newsletter.
banner
author image

Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Ruchira JaitlyInterviews

Ruchira Jaitly on why cultural nuance will define alcobev brands by 2030

Ruchira Jaitly, CMO of Diageo India, discusses how cultural nuance, experiential marketing, AI, and regional realities will reshape alcobev storytelling by 2030.

By Sneha Medda
logoFeb 27, 2026 17:37 ISTlogo 11 Min read
Siddharth Gupta Britannia 50-50Marketing Shorts
Siddharth Gupta on how Britannia 50-50 is scripting its next innings
By Sneha Medda
logoFeb 26, 2026 16:00 ISTlogo 4 Min read
High-ticket categories Gen ZExperts Speak
Should high-ticket categories market to Gen Z?
By Sneha Medda
logoFeb 23, 2026 12:19 ISTlogo 6 Min read
FNP’s V-day marketingMarketing Shorts
Valentine's is the largest festival for us: Avi Kumar of FNP
By Sneha Medda
logoFeb 13, 2026 13:24 ISTlogo 5 Min read
Valentine or notExperts Speak
To Valentine or not: How brands are navigating love’s cultural split
By Sneha Medda
logoFeb 11, 2026 17:57 ISTlogo 7 Min read
Pooja Jauhari & Varun Duggirala emomeeMarketing Shorts
How Pooja Jauhari & Varun Duggirala are building Emomee as a global kids’ IP
By Sneha Medda
logoFeb 10, 2026 15:25 ISTlogo 5 Min read
BFSI marketing 2026Experts Speak
BFSI marketing 2026: The next phase of familiarity, trust, and AI
By Sneha Medda
logoFeb 05, 2026 09:00 ISTlogo 8 Min read
Amrith Gopinath DLF retailInterviews
Amrith Gopinath on physical retail as a media network in the age of e-commerce
By Sneha Medda
logoFeb 03, 2026 09:01 ISTlogo 7 Min read
Union Budget 2026Samosa Snippets
Union Budget 2026 puts India’s creative & digital economy at front
By Sneha Medda
logoFeb 02, 2026 15:42 ISTlogo 13 Min read
Regional influencers 2030Experts Speak
How influencer marketing in India is being rewritten for 2030
By Sneha Medda
logoJan 29, 2026 15:06 ISTlogo 9 Min read
1 2 ... Next

banner
banner
banner
Latest Stories
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!