author image

Harshal Thakur

A writer trying to navigate the world with skepticism and critical thinking as weapons in his arsenal. He defines himself as a “jack of all trades, master of a few.” With interests in several fields, you can often find him pondering and lost in imaginary scenarios. Add in a dash of indecisiveness and cynicism and you have got the recipe for making a Harshal. When not at his day job, he can be seen petting cats, playing cricket, cooking, and geeking over films. And if you have a philosophical thought experiment to contemplate on, you know whom to contact!

Untitled design - 2025-07-22T184802.055 Experts Speak

Why your brand integration feels forced and how to fix it

Why do so many brand integrations feel like uninvited guests in our favourite shows? Industry leaders diagnose the problem of the awkward, retrofitted placement. They reveal how a fundamental shift towards pre-production co-creation can transform brands from intrusive advertisers into integral parts of the story.

By Harshal Thakur
Jul 23, 2025 17:09 IST 8 Min read
73 (2) Interviews
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
By Harshal Thakur
Jul 18, 2025 16:20 IST 13 Min read
70 (1) Experts Speak
How can brands make icons out of the next generation of Indian cricketers?
By Harshal Thakur
Jul 16, 2025 16:18 IST 10 Min read
73 (1) Interviews
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
By Harshal Thakur
Jul 10, 2025 14:37 IST 14 Min read
Untitled design - 2025-07-08T190230.063 Experts Speak
How the cinematic language of capturing rain has evolved in advertising
By Harshal Thakur
Jul 09, 2025 16:50 IST 7 Min read
35 (1) Interviews
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
By Harshal Thakur
Jul 02, 2025 10:00 IST 12 Min read
fi 2 (2) (1) SM Live
The feed isn’t broken, it’s evolving
By Harshal Thakur
Jun 30, 2025 17:14 IST 4 Min read
28 Experts Speak
Why some brands are betting on long copy to win real attention
By Harshal Thakur
Jun 30, 2025 13:33 IST 10 Min read
Untitled design - 2025-06-27T172610.040 Movie Marketing
Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
By Harshal Thakur
Jun 27, 2025 18:08 IST 4 Min read
1 (4) Experts Speak
The branding evolution of Indian chess grandmasters
By Harshal Thakur
Jun 26, 2025 15:13 IST 7 Min read
1 2 ... Next