Harshal Thakur

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Harshal Thakur

A writer trying to navigate the world with skepticism and critical thinking as weapons in his arsenal. He defines himself as a “jack of all trades, master of a few.” With interests in several fields, you can often find him pondering and lost in imaginary scenarios. Add in a dash of indecisiveness and cynicism and you have got the recipe for making a Harshal. When not at his day job, he can be seen petting cats, playing cricket, cooking, and geeking over films. And if you have a philosophical thought experiment to contemplate on, you know whom to contact!

Samosa Snippets

Meesho Reels Strategy: Engaging the audience with infotainment and interactive content

From featuring comical situations to on-point recommendations, Meesho’s reels strategy blends together a cocktail of relatable elements for viewers to relish. Leveraging every tool in its store, the brand creates a palette that keeps the audience hooked. Social Samosa speaks to Soumitra Choubey, Associate Director - Brand Marketing, Meesho to find out the strategy behind using Instagram Reels as a marketing vehicle.

By Harshal Thakur