ROI

Beyond viewability: Winning ROI with attention-first metrics

Leaders from mCanvas and Lumen Research to reveal how attention-first metrics unlock greater ROI, recall and action, without any need to increase media budgets.

By Social Samosa

Sep 19, 2025 14:48 IST logo

1 Min read

Experts Speak

Client mindset and the Cannes Lions

By Harshal Thakur

Jun 23, 2025 16:28 IST logo

5 Min read

Industry Updates

Adbuffs and Nitro Commerce partner up to boost marketing ROI for D2C brands

By Social Samosa

Jul 16, 2024 12:50 IST logo

1 Min read

Experts Speak

Fake followers and ethical concerns: Could micro-influencers be game changers for brands?

By Harshal Thakur

Jul 04, 2024 17:22 IST logo

8 Min read

Experts Speak

What’s the most important metric to gauge an influencer’s efficacy?

By Harshal Thakur

Jun 26, 2024 12:24 IST logo

12 Min read

Experts Speak

What implications does the T20 World Cup in USA hold for advertisers?

By Harshal Thakur

Jun 10, 2024 15:24 IST logo

13 Min read

Report

Interactive OLV boosts click-through rates by 377% compared to standard OLV ads: VDO.AI report

By Social Samosa

May 08, 2024 12:40 IST logo

2 Min read

Experts Speak

How brands can hit the right note with audio recall during IPL?

By Harshal Thakur

May 06, 2024 18:03 IST logo

9 Min read

Experts Speak

How are news channels prepping for the elections

By Harshal Thakur

Apr 18, 2024 17:16 IST logo

8 Min read

Report

Indian e-commerce ads may continue to outperform other digital segments: Report

By Social Samosa

Feb 06, 2024 14:23 IST logo

2 Min read