Facebook goes public After much speculation, midst hope, fear, and anxiety, Facebook CEO and Founder Mark Zuckerberg rang the opening bell for NASDAQ from Facebook’s headquarters in Menlo Park, California. Facebook will be traded under ticker symbol FB on NASDAQ at the offering price of $38 per share, which is the top-most point of its $34-38 per share range reflecting the positive sentiment of the market. At IPO, FB is [...]
Social media is headed for more changes in 2012 and so is social media marketing. The control is more and more in the hands of users and there is lot of interaction going on. Many businesses got an early lead by exploiting the medium to its best few years ago. But what worked then will not work now. There are way too many users and too much noise on any of [...]
Yesterday, a social media agency was referring to one of its client campaigns resulting in the worldwide trend list on Twitter, with some pride. Understandably, given global trending requires quite a bit of smart thinking. The hashtag was #womencantresist. Now, with only that as a clue, can you guess the brand behind it? What are you most likely to do? Would you search for it on Google? You’d end up with [...]
As a small business or start-up company, it’s rare to have instant credibility or popularity that a well-known or celebrity endorsed brand would have. Therefore, it takes time and consistency to grow your communities. Luckily, there are 3 easy- to- remember steps to help grow your user base: content, engagement and follow up. 1] Content When growing your base, your focus should be on creating compelling content. This content should [...]
We have heard of discounts on various sites which offer exclusive deals, we have heard of Brands coming up with various offers on their sites. Shopaholics like me also avail discounts by liking a Brands FB page or following a certain brand on twitter. Now we can also get discounts by just checking in at certain location? This is what is new these days! Simply by checking-in while you’re at [...]
Who are we? We are Social Wavelength, a Social Media Agency based out of Mumbai. In case you are a regular Social Samosa reader (Samosan? Samosahead?), we could be your next work (fun!) place! What’s in the name? Social Wavelength – We think it’s a great name, really captures what we try to achieve for our clients – get them attuned to Social. What we do? Within Social Media, we [...]
Despite being termed as an underdog pitted against the star-studded team of Kolkata Knight Riders, Delhi Daredevils comfortably won their first match. And by the time you read this article, they would have played a good number of matches. Despite dropping TV viewership and low TRPs of IPL matches, fans’ engagement with their teams seems to be steady on the web. Although only a few cricket lovers have downloaded the [...]
Imagine you running the social media properties of your brand/organization. One of your updates on Facebook or Twitter goes mega-viral and everybody’s bloody happy that your brand/company has got phenomenal global visibility. All good. Next year, your company tanks, in revenues/profits. Of course, you can’t blame the mega-viral post for your company’s failure. But the point remains – mere visibility is not enough. Getting visibility was a tough task in [...]
Palo Alto based Ben Sibermann’s Pinterest is the latest social media toy to take the market by storm. The website was jointly developed by Sibermann, Evan Sharp and Paul Sciarra. The website is all about curation, a word that has been used and abused by people, especially the tech enthusiasts in Indian and international ‘silicon valleys’. In layman terms, Pinterest will allow you to create a collection of images of [...]
The latest social media portal to create a marketing frenzy is Pinterest. Many marketing executives, social media enthusiasts and even brand managers are looking at it as the next big thing after Mark Zuckerberg’s Facebook. Fashion brands were the first to jump on the Pinterest bandwagon in an effort to showcase their products on social media platforms a more organized manner. Other brands and niches caught on soon enough, like… [...]
