Social Media Case Study: AXN India’s The Great Saltgunners Tweet Up

Brand Name:

AXN India

Agency Name:

Foxymoron

Objectives:

  • Be the first channel in India to identify Fan Requests and execute them
  • Reach every Supernatural fan in India
  • Increase Engagement on Twitter
  • Organise and Execute the First Ever Supernatural Tweet Up in India

Execution:

  • Participants for the tweet up were chosen via Twitter Contests
  • The Tweet Up was held in Mumbai, Delhi, Kolkata, Hyderabad and Bangalore
  • Over a period of two days, the first ever Supernatural Tweet Up was held for all
  • Supernatural Lovers also referred to as ‘the Saltgunners’
  • The Great Saltgunners Tweet Up was attended by 200+ participants from 5 cities

Results:

  • 3,000+ Mentions on Twitter
  • 2, 76,591 Followers Reached on Twitter
  • 2.1 Million Impressions on twitter
  • 23 % Growth in Twitter Fans
  • 200 participants attend India’s first ever Saltgunners Tweet Up organized by AXN

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