Case Studies Social Media for Brands Social Media Case Study: AXN India's The Great Saltgunners Tweet Up Social Samosa 09 Nov 2012 04:29 IST Follow Us New Update Brand Name: AXN India Agency Name: Foxymoron Objectives: Be the first channel in India to identify Fan Requests and execute them Reach every Supernatural fan in India Increase Engagement on Twitter Organise and Execute the First Ever Supernatural Tweet Up in India Execution: Participants for the tweet up were chosen via Twitter Contests The Tweet Up was held in Mumbai, Delhi, Kolkata, Hyderabad and Bangalore Over a period of two days, the first ever Supernatural Tweet Up was held for all Supernatural Lovers also referred to as ‘the Saltgunners’ The Great Saltgunners Tweet Up was attended by 200+ participants from 5 cities Results: 3,000+ Mentions on Twitter 2, 76,591 Followers Reached on Twitter 2.1 Million Impressions on twitter 23 % Growth in Twitter Fans 200 participants attend India’s first ever Saltgunners Tweet Up organized by AXN Social Media Case Study: AXN The Great Saltgunners Tweet Up from SocialSamosa.com axn india Tweetup Twitter FoxyMoron supernatural saltgunners tweetup Social Media Case Study Read More Read the Next Article