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#SSIPLWatch

Gen Z watching IPL Experts Speak

Gen Z is watching IPL but not the way brands think

Gen Z is remixing IPL into memes, reels, and fantasy leagues — but are they really watching the matches? Experts break down what’s changed and what it means for brands.

By Sneha Medda
logoMay 07, 2025 13:37 IST logo 5 Min read
use of star power during IPL Experts Speak
Can star power turn IPL into India’s Super Bowl moment?
By Shamita Islur
logoMay 06, 2025 17:30 IST logo 7 Min read
Bars and restaurants IPL marketing Experts Speak
Bars and restaurants build stadium-like venues to increase footfall this IPL season
By Shamita Islur
logoMay 02, 2025 14:09 IST logo 6 Min read
creative mood IPL season Experts Speak
What’s the creative mood like this IPL season?
By Sneha Medda
logoApr 24, 2025 12:56 IST logo 5 Min read
IPL Effective Ads Experts Speak
What makes an ad truly effective during IPL?
By Pranali Tawte
logoApr 22, 2025 11:43 IST logo 7 Min read
asd Topical Spot
IPL 2025 ads that spotlight rivalries, legends, and laughs
By Social Samosa
logoApr 22, 2025 10:00 IST logo 3 Min read
IPL 2025 Experts Speak
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
By Pranali Tawte
logoApr 14, 2025 13:29 IST logo 7 Min read
cvdce Experts Speak
Why brands shell out fortunes on IPL to get a seat at the cultural table
By Harshal Thakur
logoApr 09, 2025 17:39 IST logo 10 Min read
Startups investing IPL Experts Speak
Should startups place their bets on IPL?
By Shamita Islur
logoApr 08, 2025 16:38 IST logo 8 Min read
ved Deep Dive
How marketing helped build IPL’s economic might
By Harshal Thakur
logoApr 08, 2025 10:00 IST logo 9 Min read
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