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#SSIPLWatch

IPL 2025 wrap Experts Speak

IPL 2025 wraps up but was it worth the spend for advertisers?

With tighter matches on screen and tighter media budgets off it, IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s media moment matched its massive price tag.

By Pranali Tawte
logoJun 05, 2025 10:55 IST logo 10 Min read
Joy Personal Care IPL Marketing Shorts
Joy Personal Care’s IPL Playbook
By Sneha Medda
logoMay 30, 2025 10:00 IST logo 5 Min read
Gen Z watching IPL Experts Speak
Gen Z is watching IPL but not the way brands think
By Sneha Medda
logoMay 07, 2025 13:37 IST logo 5 Min read
use of star power during IPL Experts Speak
Can star power turn IPL into India’s Super Bowl moment?
By Shamita Islur
logoMay 06, 2025 17:30 IST logo 7 Min read
Bars and restaurants IPL marketing Experts Speak
Bars and restaurants build stadium-like venues to increase footfall this IPL season
By Shamita Islur
logoMay 02, 2025 14:09 IST logo 6 Min read
creative mood IPL season Experts Speak
What’s the creative mood like this IPL season?
By Sneha Medda
logoApr 24, 2025 12:56 IST logo 5 Min read
IPL Effective Ads Experts Speak
What makes an ad truly effective during IPL?
By Pranali Tawte
logoApr 22, 2025 11:43 IST logo 7 Min read
asd Topical Spot
IPL 2025 ads that spotlight rivalries, legends, and laughs
By Social Samosa
logoApr 22, 2025 10:00 IST logo 3 Min read
IPL 2025 Experts Speak
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
By Pranali Tawte
logoApr 14, 2025 13:29 IST logo 7 Min read
cvdce Experts Speak
Why brands shell out fortunes on IPL to get a seat at the cultural table
By Harshal Thakur
logoApr 09, 2025 17:39 IST logo 10 Min read
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