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Fresh
Cannes Lions 2022: Day 4 winners declared; India scores 19 metals
Cannes lions 2022 announced their Day 4 winner across several categories; India went home with 19 wins, dentsu Creative's hat-trick on Grand...
Inside: JugJugg Jeeyo Marketing Strategy – A Reels heavy affair…
With JugJugg Jeeyo hitting the theaters, Dharma Productions and Viacom 18 leveraged the movie’s soundtrack and dialogues as a part of the...
News
Twitter announces new updates & upcoming features at Cannes Conference
Twitter held a Press Meet at Cannes announcing their ad product roadmap and vision, announcing the newly launched updates and upcoming features...
Meta Updates: Meta Pay, Creator tools & Community Feedback Policy
Meta has announced a slate of new updates that includes a new digital wallet and payment system for owned platforms, a Community...
Interviews
The Gen-Z perception of selling cars is very different when from Gen-X & Gen-Y: Siddharth Agrawal, OLX Autos
Siddharth Agrawal, OLX Autos takes us through the creative and strategic thought process behind the brand's latest collaboration with Rohit Shetty, how...
Marketing Shorts: Neha Prasad on Kurkure’s new permanent flavour…
Neha Prasad takes us through the product journey and marketing for Kurkure's newest addition ‘Chatpata Cheese’, which is a permanent addition to...
Case Studies
Case Study: How Snickers used Snapchat lens, reaching 5.9 Mn users
The Case Study takes a look at how Snickers associated with Snapchat through Snap lens to connect with GenZ and create engagement...
Case Study: How Select CITYWALK leveraged women creators for their Spring-Summer campaign
The Case Study takes a look at the Spring-Summer campaign by Select CITYWALK that leveraged the story of four creators who highlighted...
Infographic
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Infographic: LinkedIn shares The Great Reshuffle & the power of a Unified Brand
During The Great Reshuffle being experienced by employees and employers, companies need to reach internal talent and end users, both, with their...
Campaign Reviews
Inside: JugJugg Jeeyo Marketing Strategy – A Reels heavy affair…
With JugJugg Jeeyo hitting the theaters, Dharma Productions and Viacom 18 leveraged the movie’s soundtrack and dialogues as a part of the...
Inside Stranger Things Marketing Strategy: How Netflix created a regionally relevant content mix
With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India,...
