Fresh
Social Media News Round Up: Pinterest Summit, & more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Aashish Chopra on how NOT to create content
The author of 'Fast, Cheap & Viral' and the man leading content marketing at ixigo, Aashish Chopra shares how in this clutter...
Campaign Reviews
Inside: Cadbury Silk’s content marketing campaign – Does Sang Rahiyo hit all the checkboxes?
'Sang Rahiyo' call it an ad campaign or an age-old smart product placement tactic? Social Samosa gets talking to the makers and...
Inside: Samaara Tea #KadakSoch – a Gujarat based brand’s attempt to capture a bigger market pie
Samaara Tea's digital campaign ’Kuch Baatein Kadak Hai’ introduced the brand's focus on the evolution of thoughts in Indian society. We understand...
News
Social Media News Round Up: Pinterest Summit, & more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Highlights from Pinterest Presents, the platform’s first Global Advertiser Summit
To provide advertisers with insights on the vision for advertising on the platform and announce technological advancements, Pinterest hosted its first-ever global...
Interviews
KKR association helped Medimix strengthen presence in the eastern market: Ashish Ohlyan
From association with Kolkata Knight Riders to shifting focus to communicate with the youth, Medimix marketing strategy involves going big on social...
We have to invoke extreme emotion for it to make an impact: Snehil Khanor, TrulyMadly
With collaborations, influencers, and branded content, TrulyMadly is making its way into the lives of their TG, we dissect their marketing strategy....
Case Studies
Case Study: How Pringles leveraged AR filter-cricket combo for IPL 2020 campaign
#WaveItWithPringles AR filter campaign was brought to life to help Pringles connect with cricket fans during IPL 2020 as most of their...
Case Study: How Duroflex CSR campaign, ‘Gift of Sleep’ drove 2Mn plus social reach
Partnering with The Better India, the Duroflex CSR campaign donated 1 million hours of sleep for children in need, for the New...
Infographic
Infographic: B2B marketing strategies to activate on LinkedIn
With more than 706 Mn members and 55 Mn+ companies, LinkedIn is the most steadfast professional social network that can be tapped...
Infographic: Facebook highlights new consumer behavior trends
With COVID-19 disrupting the advertising industry and severely changing consumer behavior, a few data insights are now available by Facebook through this...
