Fresh

5 Steps Format

Last Friday, Social Samosa had put across seven trending formats that brands could use this week. Turns out, several brought 5 Steps...
WATConsult

The latest report from WatConsult's research vertical, Recogn, decodes Instagram in India from a user's perspective and gives a scoop on how...

Campaign Reviews

The Sky is Pink movie marketing

With some stirring emotions and compelling performances in the movie, 'The Sky is Pink' also takes on the Socioverse and prominent platforms...
Sonata Durga Pujo campaign

The Sonata Durga Pujo campaign aimed at cutting through the clutter by rolling out regional an ad film supported by a peppy...

News

Facebook Messenger

Facebook Messenger has been updated with new and improved features such as Private Replies, User Level Persistent Menus and more.
Social media news

Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...

Interviews

Minal Srivastava- Shalimar Paints

Minal Srivastava from Shalimar Paints, speaks at length on the evolving market and the challenges faced in marketing a legacy brand with...
OnePlus India marketing strategy

OnePlus India's General Manager Vikas Agarwal speaks at length about the growth graph of the digital-first brand, the OnePlus India marketing strategy...

Infographic

Social Media marketing mistakes

Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
Visual Search infographic

Visual Search might steadily be replacing text and digital marketers can use it to their advantage. When you Google...

Social Samosa 30 Under 30