Fresh
Google introduces AI tool Bard, direct rival to ChatGPT
The Google AI service draws on information from the web to provide fresh, high-quality responses and will be rolled out for public...
Flipkart hands its digital AOR mandate to 22feet Tribal Worldwide
22feet Tribal Worldwide bags Flipkart's mandate for digital AOR and will enable the brand to drive business growth through creativity, and more.
News
Google introduces AI tool Bard, direct rival to ChatGPT
The Google AI service draws on information from the web to provide fresh, high-quality responses and will be rolled out for public...
Twitter to share ad revenue with verified content creators
In a Tweet, CEO Elon Musk shared that creators who are subscribed to Twitter Blue verified will be eligible to get a...
Interviews
Co-marketing is a marketer’s delight: Sameer Seth
Dolby works with an ecosystem that covers creation to playback to delivery and that’s how the brand’s collaboration works, says Sameer Seth...
Glamming up for 2023: Sukhleen Aneja shares MyGlamm’s marketing game plan for the year
The beauty industry has gone through a massive transformation after the pandemic. Clean and green has emerged as its core; The Good...
Case Studies
Case Study: How Columbia Pacific Communities redefined gender roles through its Christmas campaign
Social Samosa takes a closer look at Columbia Pacific Communities' campaign #MissSanta, which aimed to empower senior citizens by breaking gender stereotypes...
Case Study: How Cadbury Dairy Milk leveraged tech for the recent leg of Madbury
Carrying forth their long-standing user engagement IP - Madbury, Cadbury Dairly Milk India used technology to pair two participants from different parts...
Infographic
Infographic: A timeline of Elon Musk-Twitter deal gone wrong
The lengthy and tad bit confusing series of events that unfolded during the incomplete acquisition of Twitter by Elon Musk has been...
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Campaign Reviews
Pathaan marketing relies solely on Brand SRK
Here's how 'Brand SRK' worked its charm into Pathaan's marketing strategy that completely avoided the traditional marketing route.
Shark Tank marketing strategy: Was it a successful pitch?
With the latest season, Shark Tank India marketing strategy focuses on the unique start-ups and leverages the stardom that the show and...
