Fresh

Planning social media content calendar

Natalie Christen, Digital Strategist, Hosting Clues, shares some points to keep in mind when attempting to plan an 'audience-focused' social media content...
Wunderman Thompson

Wunderman Thompson South Asia's #FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the...

Campaign Reviews

Shubh Mangal Zyada Saavdhan- movie marketing FI

"Pyaar Bina Chain Kaha Re...", staying true to the words, Shubh Mangal Zyada Saavdhan presents a modern take on the love of...
Love Aaj Kal 2 movie marketing

While Love Aaj Kal is doing the rounds with its 'twists', we take a look if the movie marketing strategy is done...

News

Twitter conversation

Twitter is working on a new feature that lets users limit the people who can reply to the tweet.
Pinterest Shopping Spotlights

Partnering with various influencers and publishers, Pinterest has launched Shopping Spotlights to highlight curated picks and trends. As a...

Interviews

ENO lockdown campaign

GSK Consumer Healthcare's Naveed Ahmed shares insights into the conceptualising and execution of the lockdown campaign by ENO. The...
Aparna Acharekar ZEE5 Kids

With the ongoing lockdown, ZEE5 launched bespoke content for kids. Aparna Acharekar, Programming Head, ZEE5 takes us through the content, marketing, and...

Case Studies

OYO women

By going after those who left distasteful comments about women on their pages, OYO witnessed a 42% drop in negative sentiment towards...
vadilal instagram Campaign Case Study

Strategised and executed by Zero Gravity Communications, Vadilal Instagram Campaign Case Study explores how #SlurpUnder45 helped the brand strengthen presence on Instagram

Infographic

LinkedIn

LinkedIn now has about 33% posts about COVID-19 and has seen a 3X in users searching about remote working in recent weeks.
Communicating during crisis on Pinterest

These Pinterest Communication Tips will help you create valuable content on the platform to provide solace to users during COVID-19.

Brand Saga