/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
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As media planning resets, the skills that define a strong planner in 2026
Jan 21, 2026
09:30
IST
5 Min read
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Ajit Varghese and Vivek Das on why Madison Media is rewriting the agency playbook
Jan 20, 2026
09:38
IST 6Min read
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/socialsamosa/media/media_files/2026/01/19/quick-commerce-advertising-2026-01-19-13-41-09.jpg)
/socialsamosa/media/media_files/2026/01/15/harvest-festival-advertising-2026-01-15-18-26-48.jpg)
/socialsamosa/media/media_files/2026/01/16/plum-sunscreen-marketing-2026-01-16-13-51-00.jpg)
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Latest Stories
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Instagram, Facebook expand AI-powered Reel translations to more Indian languages
Jan 21, 2026
12:31
IST 1 Min read
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YouTube to simplify video management on main app for creators
Jan 21, 2026
12:27
IST 1Min read
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/socialsamosa/media/media_files/2026/01/21/24-2-2026-01-21-11-37-48.jpg)
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ChatGPT uses age prediction to apply extra safety settings for teen users
Jan 21, 2026
11:27
IST
1 Min read
News
Instagram, Facebook expand AI-powered Reel translations to more Indian languages
Jan 21, 2026
12:31
IST 1 Min read
YouTube to simplify video management on main app for creators
Jan 21, 2026
12:27
IST 1Min read
ChatGPT uses age prediction to apply extra safety settings for teen users
Jan 21, 2026
11:27
IST
1 Min read
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/socialsamosa/media/media_files/2026/01/20/15-4-2026-01-20-11-31-10.jpg)
Industry Updates
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Sony Pictures Networks India elevates Akshay Agrawal as Head of Linear Ad Sales
Jan 21, 2026
12:23
IST 2 Min read
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Fossil Group appoints Priyamvada Jagia as India Brand Marketing Head for Armani
Jan 21, 2026
11:43
IST 2Min read
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/socialsamosa/media/media_files/2026/01/20/44-2-2026-01-20-15-35-37.jpg)
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Topical Spot
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Revisiting 2016 through 16 ads we still remember
Jan 20, 2026
18:06
IST 2 Min read
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Brands bring Pongal 2026 to life with festive social creatives
Jan 16, 2026
17:01
IST 2Min read
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Experts Speak
As media planning resets, the skills that define a strong planner in 2026
Jan 21, 2026
09:30
IST 5 Min read
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What happens to quick commerce advertising when speed stops being the sell?
Jan 19, 2026
14:28
IST 7Min read
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Interviews
Ajit Varghese and Vivek Das on why Madison Media is rewriting the agency playbook
Jan 20, 2026
09:38
IST 6 Min read
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Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
Jan 05, 2026
09:00
IST 13Min read
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST
8 Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
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India’s women cricketers front the ICC Men’s T20 World Cup campaign
Jan 13, 2026
18:46
IST 3Min read
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Guest Post
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Why your brand’s first hire in 2026 might be an AI Agent
Jan 21, 2026
09:00
IST 4 Min read
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2026: The year brand presence reclaims the performance frontier
Jan 19, 2026
09:00
IST 5Min read
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Samosa Snippets
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The cost of convenience in Qcom: Examining gig worker unrest
Jan 14, 2026
18:46
IST 6 Min read
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A decade of AI: From support tool to replacement
Jan 08, 2026
17:51
IST 6Min read
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/socialsamosa/media/media_files/2025/12/31/marketing-resolutions-for-2026-2025-12-31-18-31-45.jpg)
/socialsamosa/media/media_files/2025/12/30/cmo-camops-2025-12-30-18-17-50.png)
Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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