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News
Fresh
Indian Social Media
Social Media Platforms
Facebook
Instagram
Youtube
Twitter
LinkedIn
Snapchat
Pinterest
Clubhouse
TikTok
Industry Updates
Social Media Campaigns
Social Media Campaign Spot
Samosa Snippets
Social Media Campaign Feature
Social Media Campaign Reviews
Social Media Campaign Face-off
Social Media Case Studies
Social Media Strategy Reviews
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Interviews
Agency Spotlight
Tool Spotlight
Agency Feature
Platform Feature
Tool Feature
Brand Managers
Advertising, Digital and Marketing Courses
Experts Speak
Brand Saga
#SocialThrowback
Topical Spot
More
#SSIPLWatch
Samosa Talks
WFH Diaries
Best Social Media Brands
Best Social Media Brands 2020
Best Social Media Brands 2019
BSMB – 2018
BSMB 2017
Decade Samosa
Know Your Leader
Indian Agency Awards
#GirlsWhoSailed
Indians Who Went Further
Mega Icons
Social Samosa 30Under30
Social Samosa 30under30 2018
Social Samosa 30under30 2016
The Lifestyle Influencer Awards
Social Media Superwomen
Superwomen 2018
Superwomen 2017
Superwomen 2016
Road to 2021
Events
Samosa Family
Media Samosa
Social Ketchup
Local Samosa
Jobs.socialsamosa.com
Campaign Spot
Mar 8, 2022
vivo spreads ‘Joy of Equality’
through its Women’s Day campaign
IAA
Apr 28, 2022
AgencyCon 2022: The A-Z of
Nomination Categories
Experts Speak
Apr 27, 2022
Expert Speak: The question
of the future of Twitter in
the hands...
Campaign Spot
Mar 4, 2022
Thums Up features SRK in a
high-octane action avatar for
all new...
Advertising & Marketing Thought Leaders
May 5, 2022
Jai Lala, Zenith Media on the
evolving app economy &
opportunities to...
Case Studies
Mar 17, 2022
Spikes Asia Case Study: How
the Stayfree Daughter’s Day
campaign reached 19.7...
Experts Speak
May 2, 2022
The Birth, The Pull & The
Rise Of Virtual Influencers…
Editor's Note
May 10, 2022
Why every brand needs a Simp…
IAA
Apr 20, 2022
AgencyCon 2022: Curtain Raiser
Campaign Spot
Mar 10, 2022
Snapdeal Women’s Day campaign
lauds all fearless female leaders
out there
Campaign Spot
Apr 25, 2022
How Uber India leveraged influencers
for #BasSochoAurChalPado campaign
#SSIPLWatch
Apr 6, 2022
Opinion: IPL Marketing on a
shoestring budget – how to
market during...
#SSIPLWatch
Mar 31, 2022
IPL 2022 Campaigns: New age
brands, nostalgic narratives
& celebrity endorsements…
Experts Speak
Mar 16, 2022
Mechanism of Brand Moments:
How impactful brand banters
come into existence…
Campaign Spot
May 6, 2022
CarDekho celebrates the dream
of owning a car in the new
campaign...
Fresh
World Environment Day Campaigns through the years…
May 20, 2022
Here's a throwback of some of the best World Environment Day campaigns through the years that left a green imprint on the...
A look at Howzat’s Bollywood oriented IPL campaign
May 20, 2022
The new series of campaigns for IPL underlines why Howzat is the go-to app for cricket lovers; the campaign takes on the...
Mark Zuckerberg announces updates to Business messaging on WhatsApp
May 20, 2022
Modern Love Mumbai: A marketing strategy befitting the Mumbai spirit of the show
May 19, 2022
Opinion: Artificial Intelligence – Will Robots ever become more creative than humans?
May 19, 2022
Influencer Marketing for us is like earned media, it has to be genuine: Vineeta Singh
May 19, 2022
PivotRoots acquires DeepFlux for an undisclosed amount
May 19, 2022
Amazon India relaunches ‘Aur Dikhao’ campaign during IPL 2022
May 19, 2022
Kingfisher partners with 3 IPL teams for the new leg of its Spread The Cheer series
May 19, 2022
Infidigit bags SEO mandate for Khatabook
May 19, 2022
News
Mark Zuckerberg announces updates to Business messaging on WhatsApp
May 20, 2022
Cloud API will allow messaging for businesses and developers to get up and running on WhatsApp in a matter of minutes, says...
YouTube announces features planned for 2022 in Studio
May 18, 2022
YouTube product manager has recapped newly launched features and announced plans for the upcoming features slated to be launched in 2022.
Meta Quest is introducing VR parental supervision tools
May 18, 2022
LinkedIn announces the first India class of the Creator Accelerator Program
May 18, 2022
Interviews
Menno Kluin, Dentsu Creative USA on being an international juror…
May 19, 2022
Menno Kluin, CCO, Dentsu Creative USA talks about the role of international jurors in award functions with a few Behind The Scenes...
IPL Playbook: Anil Viswanathan on the eternal bond of Cadbury Dairy Milk & Cricket
May 16, 2022
Be it the dancing girl or sponsoring the IPL ground staff - Cadbury Dairy Milk and cricket have been inseparable. Anil Viswanathan...
Reach and frequency will always remain the core elements of media: Vishal Chinchankar
May 16, 2022
Marketers must study the greater role of digital in the consumer’s life: Rana Barua
May 11, 2022
Case Studies
Spikes Asia Case Study: How Krafton addressed gamers & their families to advocate responsible gaming
May 17, 2022
Battlegrounds Mobile India by Krafton Inc addressed the issue of irresponsible gaming, a challenge faced not just by gamers but also by...
Case Study: How Hide & Seek distributed their Valentine’s Day video Campaign
May 13, 2022
The Hide & Seek social media campaign aimed to amplify the impact of video films, driving awareness and conversations around their core...
Case Study: How the JKCement WallMaxX integrated campaign scored an engagement rate of 19%
May 9, 2022
Case Study: How Gangubai Kathiawadi’s Netflix release campaign took an integrated approach
May 6, 2022
Case Study: How #ThePulseTongueTwisterChallenge garnered 11mn+reach through a mix of influencers
Apr 26, 2022
Spikes Asia Case Study: How Better Half Recipes enabled Swiggy Instamart to outpace category growth in Q1 2020
Apr 25, 2022
CAMPAIGN SPOT
Campaign Spot
May 20, 2022
World Environment Day Campaigns
through the years…
#SSIPLWatch
May 20, 2022
A look at Howzat’s Bollywood
oriented IPL campaign
Campaign Spot
May 19, 2022
Modern Love Mumbai: A marketing
strategy befitting the Mumbai
spirit of the...
#SSIPLWatch
May 19, 2022
Amazon India relaunches ‘Aur
Dikhao’ campaign during IPL
2022
#SSIPLWatch
May 19, 2022
Kingfisher partners with 3
IPL teams for the new leg of
its...
Campaign Spot
May 18, 2022
SNAPIN Seasonings urges consumers
to #TurnUpTheTaste
Campaign Spot
May 17, 2022
P&G Shiksha launches a
new film narrating Sushila’s
story
Campaign Spot
May 17, 2022
Brooke Bond 3 Roses launches
campaign in association with
Chennai Super Kings
Campaign Spot
May 17, 2022
New chapter of Project Streedhan
takes on Anemia awareness in
expecting mothers
Campaign Spot
May 13, 2022
Friday the 13th creatives:
The right mix of horror &
humour
Infographic
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
May 17, 2022
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Infographic: LinkedIn shares The Great Reshuffle & the power of a Unified Brand
Apr 8, 2022
During The Great Reshuffle being experienced by employees and employers, companies need to reach internal talent and end users, both, with their...
Infographic: Types of YouTube videos small businesses can create
Apr 1, 2022
Infographic: How to create content on LinkedIn to attract Gen-Z
Jan 20, 2022
Campaign Reviews
Modern Love Mumbai: A marketing strategy befitting the Mumbai spirit of the show
May 19, 2022
Taking the buzz around Modern Love Mumbai a notch higher, Amazon Prime Video India initiated an integrated marketing campaign consisting of brand...
Marketing budgets to see a rise in 2022 says report released by DCMN
Dec 9, 2021
According to the report by DCMN, 66% of marketers surveyed expect their budgets to increase next year, with this figure rising to...
BTS: Vicks #TouchOfCare from the lens of the client and the agency
Aug 3, 2021
Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend: Zenith FMCG ad spend report
Apr 26, 2021
Inside: Cadbury Silk’s content marketing campaign – Does Sang Rahiyo hit all the checkboxes?
Sep 25, 2020
Inside: Samaara Tea #KadakSoch – a Gujarat based brand’s attempt to capture a bigger market pie
Aug 25, 2020
#SSIPLWATCH
A look at Howzat’s Bollywood oriented IPL campaign
May 20, 2022
Amazon India relaunches ‘Aur Dikhao’ campaign during IPL 2022
May 19, 2022
BRAND SAGA
Brand Saga: A ‘Carvaan’ of ads that personified a ‘music player’
Oct 28, 2021
Brand Saga: A tale for every occasion – Amazon India’s storytelling legacy
Oct 7, 2021
Popular
Perk leverages pop culture in new campaign ft Alia Bhatt
May 13, 2022
Spikes Asia Case Study: How Krafton addressed gamers & their families to advocate responsible gaming
May 17, 2022
[Download] Social Media Calendar 2022 by Social Samosa
Jan 3, 2022
IPL Playbook: Anil Viswanathan on the eternal bond of Cadbury Dairy Milk & Cricket
May 16, 2022
Industry Update
Cheil India appoints Umesh Bopche as CEO for Experience Commerce
May 16, 2022
Art-E Mediatech bags digital technology partner mandate for Pidilite Industries Limited
May 18, 2022
Carat India appoints Vasim Rakhangi as Associate Vice President – Strategy
May 16, 2022
Blink Digital launches Web3 vertical
May 18, 2022
First Sight wins digital mandate for Star Struck
May 16, 2022
Infidigit bags SEO mandate for Khatabook
May 19, 2022
SOCIAL KETCHUP
This compilation of the Twitter thread, Brooo Moments is so relatable!
May 20th, 2022
Creator Masoom Minawala was honoured with the World Influencers and Bloggers Award at Cannes 2022
May 19th, 2022
These 16 K-drama soundtracks need to be a part of your playlist for an everyday serotonin boost!
May 19th, 2022
These sensational red carpet looks from Cannes day 2 made so many heads turn!
May 19th, 2022
Dia Mirza and Shreya Dhanwanthary highlight the importance of ‘consent’ in their upcoming short film ‘Gray’ on Amazon miniTV
May 19th, 2022
These creator collab videos with Aman Gupta have made us his biggest STAN
May 19th, 2022
Sushant Divgikr walks and represents India at RuPaul’s DragCon 2022
May 19th, 2022
Dr. Sravya C Tipirneni helps us understand how to take care of our skin!
May 19th, 2022
We found some ridiculously gorgeous red carpet looks from Cannes Day 1!
May 18th, 2022
Cannes 2022 Day 1 highlights: From Deepika’s speech to Zelenskky’s speech
May 18th, 2022
Cannes Festival looks of Indian celebrities: A total dose of glitz and glamour
May 18th, 2022
This six-part series aka Modern Love: Mumbai had one thing in common – the Janta found it super wholesome
May 18th, 2022