Fresh
Social Media Jobs: February, Week 3, 2019
One of the fastest growing industries, not just around the world, but back in India too, Social Media is the place to be if...
Social Media Campaigns Round Up: Ft ZEE5, Paisabazaar, Parle Kismi, Turkish Airlines and more
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns...
Campaign Reviews
Making of Ariel #ShareTheLoad- The movement that sparked conversations on household inequality
In the article, we trot through the Making of Ariel's #ShareTheLoad - the movement which has made men think equally and put the spotlight...
#BrandSaga: Bajaj Auto- An unstoppable Journey
This week we walk down the memory lane with the brand who personified all it's products to etch an impressive mark in the conusmers'...
News
Social Media News Round Up: Twitter testing new features, Facebook’s fact-checking networks expansion and more
Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our...
Twitter is thinking about a clarification option for tweets
Jack Dorsey, CEO of Twitter mentioned at an event for Goldman Sachs in San Francisco that Twitter is contemplating about a clarification option for...
Interviews
Interview: No one does sports the way we do and that’s our story: Uday Sodhi, SonyLIV
Uday Sodhi, Business Head - Digital, Sony Pictures Networks sheds some light on the growth of Indian OTT market, strategy for original content and much...
Interview: I always add my personal life update to everything I create and that makes me relatable, Bhumika Thakkar
Bhumika Thakkar's newlove-makeup, is a result of her passion for makeup.
Irrespective of not able to blog daily, Bhumika is active on social channels giving...
Case Studies
Case Study: How Mirzapur GIF campaign created buzz amidst the clutter of OTT originals
Category Introduction
Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment...
Content Marketing Case Study: How TVF created Yeh Meri Family to educate 90s kids about Mutual Funds Investment
Category Introduction
A large percentage of the AMFI’s TG (first time / early investors) are in the 25-40 age group. People think about investments largely...
Infographic
Infographic: From Facebook Wall to Stories – Facebook journey over the years
Facebook, completed 15 years of its existence and celebrates this occasion by presenting all the milestones.
Facebook has been involved in multiple scandals in the...
Infographic: Social media mistakes one should avoid in 2019
Social Media keeps reminding us that it is not a place to make mistakes. The following infographic presents the eight mistakes you should certainly...
