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Why is empowerment limited to the boardroom in advertising?
Mar 09, 2026
16:02
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8 Min read
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What if 'Women's Day' didn't exist?
Mar 09, 2026
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IST 4Min read
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Latest Stories
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Tier III cities drive 42% surge in Women's Day online shopping: Report
Mar 09, 2026
19:47
IST 2 Min read
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Why Snapchat wants to be the ‘banter layer’ of IPL advertising: Yagnesh Ravi explains
Mar 09, 2026
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News
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X introduces audio feature for long-form articles powered by Grok
Mar 09, 2026
11:31
IST 1 Min read
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X tests new ad format adding product links in user posts
Mar 09, 2026
11:14
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Industry Updates
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Concept Group launches dedicated influencer marketing vertical
Mar 09, 2026
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Liqvd Asia secures digital communications mandate for Woodland
Mar 09, 2026
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Topical Spot
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Brands celebrate India's win in ICC Men's T20 World Cup 2026 with creatives
Mar 09, 2026
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IST 3 Min read
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Women’s Day 2026 campaigns spotlight the realities behind empowerment
Mar 06, 2026
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Experts Speak
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Mar 09, 2026
16:02
IST 8 Min read
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Why maternity policies alone can’t fix A&M’s attrition problem
Mar 06, 2026
18:38
IST 6Min read
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Interviews
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Ajit Varghese on why traditional AdEx is shrinking despite market growth
Mar 05, 2026
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As World Cup viewership climbs, Gracenote’s Phanimohan Kalagara decodes Cricket’s expanding viewing journey
Mar 03, 2026
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Ruchira Jaitly on why cultural nuance will define alcobev brands by 2030
Feb 27, 2026
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BKT's Mahesh Koppad on building recall in a low-involvement category
Feb 25, 2026
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Vishal Jacob on the rise of agentic orchestration and the road ahead
Feb 20, 2026
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Case Studies
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IGP’s real-time interactive billboard turns Carter Road into a live love canvas
Feb 24, 2026
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
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Campaign Spot
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Generali Central Insurance’s Women’s Day campaign calls for equal pay at workplaces
Mar 06, 2026
19:23
IST 3 Min read
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Capturing the India-Pakistan Pulse: OTTplay’s strategic print play in Hindustan Times
Feb 21, 2026
16:59
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Guest Post
What if 'Women's Day' didn't exist?
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IST 4 Min read
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Why marketing can no longer fix product gaps
Mar 03, 2026
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Samosa Snippets
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Why Women’s History Month belongs in your content calendar
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19:14
IST 7 Min read
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TSBI founders on what sustained the agency for 12 years
Mar 06, 2026
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
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