Fresh
State Bank of India (SBI) appoints DDB Mudramax as their Media Agency of Record
Following a rigorous multi agency pitch, State Bank of India (SBI), India’s largest bank and a Fortune 500 company, has appointed DDB Mudramax as...
LinkedIn Sales Navigator tool receives a slew of new updates
LinkedIn Sales Navigator, a tool that is widely used by sales professionals to meet their revenue goals, has received updates adding new functionality to...
Campaign Reviews
Mahindra Group aims to change the meaning of #LadkiHaathSeNikalJayegi
Mahindra Group, along with Project Nanhi Kali, aims to dispel the misconceptions around girl child education, by taking on a fresh view of the...
How OnePlus’ marketing strategy helped the brand enter the Premium category?
While most brands refer to communication themes that appease the attention dwindled generation, OnePlus has managed to create a community of engaged, loyal consumers...
Interviews
Interview: Digital accounts for 70% of our B2B ad budget: Gareth Flood, Shell Lubricants
Taking the conversation of 'Power Of Partnerships' ahead in the industry, Shell Lubricant's launched a campaign with a similar thought. CMO, Gareth Flood gets talking...
Interview: Brands should focus more on storytelling rather than merely selling the product: Rajeev Juneja, Mankind Pharma
23 year old Mankind Pharma Ltd has been active in challenging gender roles through its communication. The company's CEO Rajeev Juneja takes us through...
Case Studies
Case Study: How Spykar buzzed on Instagram through #MovesLikeYnR
Brand Introduction
Spykar claims to be India’s leading fashionable denim wear brand. Keeping up with the ever-changing dynamics of fashionable denimwear clothing around the globe has...
Chimichanga! How Budweiser pulled-off the coolest pre-screening buzz for Deadpool with influencer marketing
Brand
Budweiser
Tool
Qoruz
Budweiser collaborated with Fox Studio for a pre-release promotion of Deadpool 2 before it hit the screens in the country. The idea was to...
Infographic
Infographic: How to Boost Your Business with Instagram Stories?
Using Instagram Stories for business can be a huge plus; from filters to superzoom, boomerang, and stickers see how to leverage them.
Instagram Stories are...
Infographic: 5 cool WhatsApp updates from 2018 you must know about
With an array of new WhatsApp Updates, users and brands, both have a lot in store!
With 1.5 billion monthly users worldwide, WhatsApp is one...
