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The Leela Group’s Shweta Jain on marketing during the wedding season
Jan 24, 2025 12:13 IST
12 Min read
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Silicon Valley and the art of not fumbling your Unicorn
Jan 24, 2025 15:49 IST
5Min read
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Case Study: How WeWork India tackled workspace myths using relatable work-life scenarios
Jan 24, 2025 11:28 IST
5 Min read
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National Girl Child Day: A look back at campaigns empowering girls
Jan 24, 2025 15:08 IST
2 Min read
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Inside That Sassy Thing’s social media: Mix of visual storytelling & education
Jan 23, 2025 17:44 IST
6 Min read
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News
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NCLAT pauses WhatsApp data sharing ban, orders Meta to deposit 50% of fine
Jan 24, 2025 17:22 IST
2 Min read
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OpenAI launches Operator AI to automate online tasks
Jan 24, 2025 17:12 IST
1Min read
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Industry Updates
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Tata AIG Names Shekhar Saurabh as Head of Marketing
Jan 24, 2025 17:14 IST
1 Min read
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Honda unveils new logo for EV cars, revisiting its historic emblems
Jan 24, 2025 17:07 IST
3Min read
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Topical Spot
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Brands join the ZNMD buzz: Sequel or re-release?
Jan 24, 2025 18:25 IST
1 Min read
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National Girl Child Day: A look back at campaigns empowering girls
Jan 24, 2025 15:08 IST
2Min read
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Brands tap into fans' excitement with creatives for Coldplay concert
Jan 20, 2025 19:27 IST
3 Min read
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Experts Speak
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How Quick Commerce is changing advertising strategies for brands
Jan 22, 2025 13:17 IST
7 Min read
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Will Meta’s censorship policy impact advertisers’ buoyancy?
Jan 21, 2025 16:41 IST
4Min read
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Interviews
The Leela Group’s Shweta Jain on marketing during the wedding season
Jan 24, 2025 12:13 IST
12 Min read
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Bash on, regardless: Vikram Sakhuja on life lessons and leadership
Jan 16, 2025 09:54 IST
6Min read
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Link all your marketing efforts back to the business goal: Abhishek Gupta
Jan 13, 2025 10:00 IST
7 Min read
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Kulvinder Ahluwalia on building long-term brands in the modern era
Jan 08, 2025 14:57 IST
5 Min read
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Case Studies
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Case Study: How WeWork India tackled workspace myths using relatable work-life scenarios
Jan 24, 2025 11:28 IST
5 Min read
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Case Study: How Tata Capital partnered with Wrap2Earn to promote its loan offerings using innovative cab advertising
Jan 22, 2025 15:34 IST
3Min read
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Case Study: How Kurkure tapped into regional influencers & cultural nuances to win over UP
Dec 27, 2024 10:52 IST
4 Min read
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How Samsonite Red built buzz on social media with a mystery identity
Dec 24, 2024 10:03 IST
5 Min read
Campaign Spot
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World Pickleball League’s campaign captures the sport’s universal appeal
Jan 23, 2025 19:05 IST
3 Min read
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No BS allowed: The NYF Advertising Awards calls out industry fluff in new campaign
Jan 20, 2025 19:18 IST
2Min read
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Guest Post
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Demystifying media quality: Key facts and insights for marketers
Jan 22, 2025 18:01 IST
3 Min read
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AI-Powered Advertising: How brands can scale content production without breaking the bank
Jan 15, 2025 12:08 IST
3Min read
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The future of experiential marketing: Predictions for the next five years
Jan 14, 2025 12:00 IST
5 Min read
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Beyond the Buzzwords: Marketing tech with storytelling & authenticity
Jan 07, 2025 11:49 IST
3 Min read
Samosa Snippets
Silicon Valley and the art of not fumbling your Unicorn
Jan 24, 2025 15:49 IST
5 Min read
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Everything you need to know about the World Pickleball League
Jan 24, 2025 12:25 IST
3Min read
Inside That Sassy Thing’s social media: Mix of visual storytelling & education
Jan 23, 2025 17:44 IST
6 Min read
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Movie Marketing
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Inside the mighty marketing tour of Baby John
Dec 27, 2024 19:22 IST
5 Min read
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Inside Netflix's omnipresent marketing campaign for Squid Game Season 2
Dec 26, 2024 12:37 IST
5Min read
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