Campaign Reviews

Love Aaj Kal 2 movie marketing

While Love Aaj Kal 2 is doing the rounds with its 'twists', we take a look if the movie marketing strategy is...
Benetton India

Benetton India revived its #UnitedBy series with #UnitedBy Faith campaign this Republic Day. Experts analyze the film's concept an execution while...

News

Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
TikTok Tips

TikTok presents its features developing privacy, safety, and well-being, through their account TikTok Tips. The platform is using its...

Interviews

Edelweiss Tokio 2020

With Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance, we take a look at #AbIndiaBachayega and the Edelweiss Tokio marketing strategy for 2020.
PNB MetLife 2020

In conversation with Social Samosa, Nipun Kaushal, Chief Marketing Officer, PNB MetLife charts the way forward for the brand in 2020.

Case Studies

Sodexo Influencer Marketing Campaign

Sodexo BRS onboarded Devesh Joshi, a Delhi - based Travel Blogger to promote its multi-benefit pass and change the brand image. A...
Rola Cola return

To generate a buzz, Parle traced the journey of the much loved Rola Cola across the world before its return as Rol.a.Cola...

Infographic

B2B Infographic

Social Media Marketing tactics aligned with the B2B strategy can generate potential leads to boost sales if done right. The infographic further...
Brand Storytelling

Brand Storytelling is a significant aspect of marketing and an art in itself. This infographic will help you turn your advertising into...

Superwomen