Fresh
Social Media Jobs: February, Week 4, 2019
One of the fastest growing industries, not just around the world, but back in India too, Social Media is the place to be if...
Report: People below age 20 or above 50 more susceptible to fake news – IAMAI-Factly
A survey, based study titled, ‘Countering Misinformation (Fake News) in India’ by Internet and Mobile Association of India (IAMAI) and Factly found Fake News...
Campaign Reviews
Does Patanjali Paridhan’s digital campaign convey click?
Patanjali Paridhan celebrated Indianness in a vibrant way with its maiden campaign, Tann Maan Dhan Indiapan and our experts share if the campaign hit...
Swiggy delivers social media lessons, flavoured with tasty trends and crunchy copies
With stiff competition from competing food-tech apps, the Swiggy Social Media Strategy has been raking eyeballs to create brand re-call.
Swiggy is an online food...
News
Twitter lists out actions undertaken to protect integrity of election conversations
Improving the collective health of the public conversation is the number one priority for Twitter as a company, and protecting the integrity of elections...
Disney, Nestle and Epic Games pause advertising on YouTube following outspread of pedophile videos
Disney, Nestle and Epic Games have reportedly paused advertising on YouTube after a network started spreading videos of nude children alongside adverts of various...
Interviews
#SS40Under40: Consistency is not built over a few months: Prashant Gopalakrishnan, Dentsu Webchutney
Prashant Gopalakrishnan, Sr Vice President - Client services, Dentsu Webchutney the winner of Social Samosa's #40under40, also with an experience of 14 years shares...
#SS40Under40: I hope more marketers embrace scaled adoption & disruptive thinking: Bhaskar Ramesh, Google
Bhaskar Ramesh, Head of Video & Brand Advertising, Google and a part of Social Samosa's #40Under40 list, shares marketing tips for our audience and...
Case Studies
Case Study: How Mirzapur GIF campaign created buzz amidst the clutter of OTT originals
Category Introduction
Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment...
Content Marketing Case Study: How TVF created Yeh Meri Family to educate 90s kids about Mutual Funds Investment
Category Introduction
A large percentage of the AMFI’s TG (first time / early investors) are in the 25-40 age group. People think about investments largely...
Infographic
Infographic: From Facebook Wall to Stories – Facebook journey over the years
Facebook, completed 15 years of its existence and celebrates this occasion by presenting all the milestones.
Facebook has been involved in multiple scandals in the...
Infographic: Social media mistakes one should avoid in 2019
Social Media keeps reminding us that it is not a place to make mistakes. The following infographic presents the eight mistakes you should certainly...
