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IAA
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BSMB – 2018
BSMB 2017
Decor Chutney
Mega Icons
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Social Samosa 30under30 2018
Social Samosa 30under30 2016
The Lifestyle Influencer Awards
Social Media Superwomen
Superwomen 2017
Superwomen 2016
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Jobs.socialsamosa.com
Goafest 2019
Indian Social Media
Oct 25, 2019
#TheAgencyChronicles: Review
of a Fresher in a Digital Agency
Brand Saga
Oct 24, 2019
Brand Saga: Over a decade of
‘OLX pe bech de…’
Indian Social Media
Nov 4, 2019
Inside: Google Pay Diwali Campaign:
Beg, Borrow, Gift, Splurge
Media Samosa
Nov 22, 2019
#ISL2019: Sandeep Juneja, DHL
Express India on why the association
with ISL...
Campaign Spot
Oct 25, 2019
Morris Garages tugs at hearts
with Khwaishein
Indian Social Media
Nov 12, 2019
Social media trends to watch
out for 2020
Indian Social Media
Dec 11, 2019
Current state of YouTube Marketing
– Agencies & Brands do
a SWOT...
Campaign Spot
Nov 21, 2019
#NothingToSeeHere How Apollo
Tyres talked about Road Safety
with a social innovation
News
Nov 1, 2019
Opinion: Impact of Twitter’s
stop on political advertising
Campaign Reviews
Oct 25, 2019
Project Streedhan: Social good
or seduction?
Campaign Spot
Nov 14, 2019
Citroën India unveils child’s
inner ‘Da Vinci’ this Children’s
Day
Experts Speak
Apr 10, 2019
The Curious Case of Missing
Brand Connect…
Interviews
Dec 4, 2019
Udit Mediratta on Budweiser’s
extended association with football
through Premier League
Campaign Spot
Oct 29, 2019
Diwali Campaigns 2019 break
the myth of a slow festive
season
Indian Social Media
Nov 4, 2019
Influencer Marketing with
Ignacio Aguirre
Fresh
ZEE5 partners with Freecharge to simplify subscriptions
Dec 13, 2019
ZEE5 and FreeCharge have come together and FreeCharge customers can now purchase a ZEE5 subscription through the wallet. Through...
Duct Tape Banana brand posts ‘stick’ to the trend
Dec 12, 2019
Duct Tape Banana brand posts tape creativity and go bananas around the viral and absurd artwork. Duct Tape Banana...
DAN Data Sciences launches Dentsu BrandSense
Dec 12, 2019
Decade Samosa: The birth of new Marketing axioms…
Dec 12, 2019
Wavemaker India launches Influencer Marketing offering- Thrive
Dec 12, 2019
Pinterest rolls out new tool, Pinterest Trends
Dec 12, 2019
Brand Saga: Vodafone India Part 3 – Going digital…
Dec 12, 2019
#TimeToStandOut: Get ready for OPPO Sunburn Goa 2019
Dec 12, 2019
Case Study: How Wakefit.co used social media to create product awareness
Dec 12, 2019
Agency Feature: Oliver
Dec 12, 2019
Campaign Reviews
Parcel: Did HarperCollins take a risk with an 8-minute ad film?
Dec 10, 2019
HarperCollins India put forth an 8-minute long digital film, Parcel, to promote its crime genre offerings, Social Samosa explores if it were...
‘Pati Patni Aur Woh’ prepares for release with a star-led strategy
Dec 6, 2019
Pati, Patni Aur Woh takes you through a roller-coaster joyride of comedy where Chintu Tyagi is torn between his wife and the...
#MovieMarketing: Bala makes a ‘bald’ move with quirky campaigns
Nov 8, 2019
Why Sabhyata’s ‘Celebrating a Change’ approach clicks
Nov 5, 2019
Review: Experts comment on Tanishq’s product-oriented approach for Diwali
Oct 30, 2019
Project Streedhan: Social good or seduction?
Oct 25, 2019
News
Pinterest rolls out new tool, Pinterest Trends
Dec 12, 2019
Pinterest Trends will give you a view of the top US search terms in the past twelve months and when top search...
Twitter launches Twitter Privacy Center
Dec 11, 2019
For people to trust Twitter with their personal information, it launched the Twitter Privacy Center to provide more...
Instagram adds age verification and improves messaging privacy
Dec 11, 2019
#ThisHappened: 2019’s Biggest Moments in India on Twitter
Dec 10, 2019
Interviews
[Interview] Celebrating Mother’s Day & then returning to life as usual is tokenism: Burzin Mehta, Ogilvy
Dec 5, 2019
Being in the industry for more than two decades, Burzin Mehta has managed some iconic brands like Johnnie Walker, Dove, McDonald's,...
Udit Mediratta on Budweiser’s extended association with football through Premier League
Dec 4, 2019
To leverage the audience affinity offerings that come with leagues such as the Premier League, Budweiser takes a deep dive and explores...
[Interview] Digital doesn’t have few metrics like that on television: Amogh Dusad, SonyLIV
Dec 3, 2019
Hotstar Specials: 8 months in Hotstar’s original content game decoded
Nov 27, 2019
CAMPAIGN SPOT
Campaign Spot
Dec 12, 2019
Duct Tape Banana brand posts
‘stick’ to the trend
Campaign Spot
Dec 10, 2019
Ranveer Singh – A brand ambassador
for all age groups?
Campaign Spot
Dec 9, 2019
LazyPay meets Sacred Games
in new quirky campaign
Campaign Spot
Dec 6, 2019
Social Media Campaigns Round
Up ft tell a joke post and
more
Campaign Spot
Dec 5, 2019
#HappyTweets: Twitter launches
positivity campaign ft Anushka
Sharma
Campaign Spot
Dec 3, 2019
DSP Mutual Fund forays into
branded content with TVF’s
Cubicles
Campaign Spot
Dec 2, 2019
Brands tell a joke with new
trending format
Campaign Spot
Dec 2, 2019
World AIDS Day 2019 Campaigns
are all about perception and
positivity
Campaign Spot
Nov 29, 2019
Social Media Campaigns Round
Up ft Vodafone India, #WeAreNotTheSame
posts, and more
Campaign Spot
Nov 29, 2019
Black Friday Campaigns as freaky
and funny as the day
Case Studies
Case Study: How Wakefit.co used social media to create product awareness
Dec 12, 2019
Highlighting the confusion faced by buyers for mattresses from offline stores, Wakefit.co presented a comical take on the issue while educating consumers...
[Case Study] How XYXXCrew leveraged influencers on Halloween to break the taboo around Underwears
Dec 6, 2019
The Case Study on the XYXXCrew brand highlights the struggles men face when it comes to underwear through the voice of influencers.
Case Study: With 750+ influencers Lay’s product packaging campaign attempted an Instagram roadblock
Dec 2, 2019
Storytelling Campaign Case Study: Unwanted21Days created Faguni & Bittu normalizing contraceptives
Nov 26, 2019
Case Study: How Maybelline co-created content with Humans of Bombay to popularize it’s Fit Me range
Nov 25, 2019
Case Study: Why Oriflame India influenced women to promote their new men’s range…
Nov 22, 2019
Infographic
Infographic: Snapchat users buying behaviour data
Nov 19, 2019
Buying behaviour data shared by Snapchat reveals Snapchatters are 2x more likely to share a moment about their purchase than non-Snapchatters
#Infographic: 7 Social Media marketing mistakes to absolutely avoid
Aug 20, 2019
Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
Infographic: How to optimise Visual Search in digital marketing
Aug 9, 2019
#Infographic: Psychology of Colors in Branding
Jul 31, 2019
CAMPAIGN FACE OFF
Amazon v/s Flipkart: The battle of online sales…
Oct 24, 2019
Campaign Face Off: Max Fashion’s #DiwaliKhushiyonWali v/s Pantaloons’ #DostoWaliDiwali
Oct 21, 2019
Popular Articles
#BrandSaga: From reliable school shoes to Surprisingly Bata – The great brand evolution
Jul 11, 2019
Meet the man behind helmet gear – Prashant a.k.a Angry Prash
Aug 20, 2019
5 bullish Sports and Entertainment Trends for 2019 – ESP Properties
Feb 27, 2019
Print meets Digital: Understanding Hindustan Times social media strategy
Dec 9, 2019
Facebook introduces reporting tools to improve campaign measurement
Dec 9, 2019
#YouTubeRewind Top Indian ads watched in 2019
Dec 6, 2019
[Editor’s Note] #DecadeSamosa: Capturing the journey to becoming thumb-friendly
Dec 9, 2019
Hiranandani Developers cracks real estate marketing code on social media
May 25, 2016
SOCIAL KETCHUP
11 Photographers of the decade who captured our hearts
December 12th, 2019
#LetsKetchup: Check out the list of shows that ended this decade
December 12th, 2019
#LetsKetchup: 60 best performances by International artists in web shows this decade
December 12th, 2019
Stock up and get ready for the dreaded dry days in 2020
December 12th, 2019
#LetsKetchup: 100 digital creators of the decade who redefined content
December 11th, 2019
New Jersey shooting kills several; netizens mourn the loss
December 11th, 2019
Noble Prize 2019 winners who left the world impressed
December 11th, 2019
#LetsKetchup: 9 characters played by Ranveer Singh that we absolutely love!
December 10th, 2019
#LetsKetchup: The best Indian web shows of 2019 for a binge-watch marathon
December 10th, 2019
A memoir of the artists who died young
December 10th, 2019
People protest against the Citizenship Amendment Bill passed by the Lok Sabha
December 10th, 2019
Twitter reacts to Deepika Padukone and Vikrant Massey starrer Chhapaak trailer
December 10th, 2019