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News

11 News

FTC calls for stronger regulation of social media data practices

By Social Samosa
Sep 20, 2024 12:57 IST 2 Min read
news News

Reddit launches ads inspiration library to guide marketers

By Social Samosa
Sep 20, 2024 12:08 IST 2Min read
meta eu News
Meta & 48 companies urge EU to ease AI regulations in open letter
By Social Samosa
Sep 20, 2024 12:01 IST 3 Min read
Snapchat AR and ML tools News
Snapchat’s 'My Selfie' tool raises concerns over users’ faces in personalised ads
By Social Samosa
Sep 19, 2024 15:56 IST 1 Min read
threads News
Threads now supports up to 20 photos or videos per post
By Social Samosa
Sep 19, 2024 15:08 IST 1 Min read

Industry Updates

Rahul Dravid Roombr Industry Updates

Rahul Dravid becomes brand ambassador for Roombr Digital Classroom

By Social Samosa
Sep 20, 2024 19:03 IST 1 Min read
publicis Industry Updates

Publicis Groupe acquires Mars United Commerce

By Social Samosa
Sep 20, 2024 18:04 IST 2Min read
max Industry Updates
Kalki Koechlin becomes the new face of Max Fashion India
By Social Samosa
Sep 20, 2024 17:10 IST 2 Min read
estelar Industry Updates
Team Pumpkin bags Estelar's marketing mandate
By Social Samosa
Sep 20, 2024 16:47 IST 1 Min read
fii Industry Updates
Loudmob Media secures creative and media mandate for Slice Fintech
By Social Samosa
Sep 20, 2024 16:42 IST 2 Min read

Topical Spot

bdday Topical Spot

Celebrating Kareena Kapoor Khan’s iconic ads on her birthday

By Social Samosa
Sep 19, 2024 18:26 IST 2 Min read
brands Lalbaugcha Raja Topical Spot

How brands became a part of devotees' journey to Lalbaugcha Raja

By Joe Sinha
Sep 17, 2024 19:34 IST 2Min read
experiential Topical Spot
Brands engage consumers with innovative Ganesh Chaturthi experiential campaigns
By Joe Sinha
Sep 12, 2024 19:03 IST 3 Min read
topical Topical Spot
Brands crack jokes & puns to engage for Apple's 'Glowtime' event with creatives
By Social Samosa
Sep 11, 2024 19:04 IST 2 Min read
awareness about suicide prevention Topical Spot
Brand campaigns that have raised awareness about suicide prevention
By Joe Sinha
Sep 10, 2024 19:25 IST 2 Min read

Experts Speak

Trends for festive Experts Speak

Ten big trends of the great Indian festive season

By Pranali Tawte
Sep 17, 2024 14:14 IST 7 Min read
giu Experts Speak

What is the ideal time to launch a festive campaign?

By Harshal Thakur
Sep 16, 2024 13:11 IST 8Min read
iguy Experts Speak
How far can reel-driven virality take movie marketing?
By Harshal Thakur
Sep 10, 2024 16:22 IST 9 Min read
OOH festive season Experts Speak
Will OOH take a backseat this festive season?
By Sneha Medda
Sep 09, 2024 15:49 IST 7 Min read
Ganesh Chaturthi Experts Speak
Experts foresee 15-20% rise in Ganesh Chaturthi AdSpends
By Pranali Tawte
Sep 06, 2024 16:46 IST 7 Min read

Interviews

Amit Thaker. Interviews

Amit Thaker of Interactive Avenues on adapting to new media consumption trends

By Pranali Tawte
Sep 20, 2024 17:36 IST 4 Min read
Jockey India's CMO Nihal Rajan Interviews

We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan

By Shamita Islur
Sep 19, 2024 14:02 IST 11Min read
Mcd CMO Interviews
50-60% of our consumer-facing spending is on digital: McDonald’s India CMO
By Harshal Thakur
Sep 11, 2024 14:10 IST 10 Min read
Prem Ogilvy Interviews
We view legacy as a positive attribute & focus on doing what's right for our clients and consumers: Prem Narayan
By Karuna Sharma
Sep 03, 2024 10:00 IST 9 Min read
Pepperfry’s festive marketing Interviews
Pepperfry’s festive marketing strategy blends online and offline experiences, says Mahip Dwivedi
By Shamita Islur
Aug 30, 2024 09:30 IST 5 Min read

Case Studies

1111 Case Studies

Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD

By Social Samosa
Sep 16, 2024 12:52 IST 4 Min read
rakhi Case Studies

Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions

By Social Samosa
Sep 02, 2024 11:05 IST 4Min read
Under Armour’s influencer-led campaign Case Studies
Case Study: How Under Armour’s influencer-led campaign reached over 200Mn users
By Social Samosa
Aug 30, 2024 14:41 IST 5 Min read
Re. 1 campaign Case Studies
Case Study: How Savana's viral Re. 1 campaign pushed its app store rankings
By Social Samosa
Aug 27, 2024 13:55 IST 6 Min read
EMOTORADXDHONI Case Studies
Case Study: How EMotorad leveraged Dhoni's fanbase and a viral meme to reach 180Mn people
By Social Samosa
Aug 22, 2024 12:37 IST 4 Min read

Campaign Spot

IKEA Sweden new campaign Campaign Spot

IKEA Sweden turns windows into billboards in new campaign

By Social Samosa
Sep 20, 2024 19:19 IST 2 Min read
Clinic Plus Daughter's Day Campaign Spot

Clinic Plus celebrates daughters by giving an ode to the ones that were never wished for

By Sneha Medda
Sep 19, 2024 18:58 IST 2Min read
ms Campaign Spot
Martin Scorsese calls the shots in front of the camera in Armani & Kith's campaign film
By Harshal Thakur
Sep 18, 2024 19:33 IST 2 Min read
Apple's new campaign Campaign Spot
Apple’s new campaign solves everyday awkward moments with its AI tool
By Pranali Tawte
Sep 17, 2024 19:48 IST 2 Min read
Coach's new campaign Campaign Spot
Elle Fanning, Charles Melton, Nazha, & Youngji Lee dance to self-express in Coach's new campaign
By Sneha Medda
Sep 16, 2024 18:53 IST 2 Min read

Guest Post

ram Guest Post

The dawn of AI-powered search

By Social Samosa
Sep 19, 2024 09:30 IST 4 Min read
Schbang Guest Post

The art of timing: How festive campaigns build emotional connections & drive success

By Social Samosa
Sep 18, 2024 11:50 IST 4Min read
Gamezop Guest Post
Gamification in content marketing: Engaging audiences with interactive content
By Social Samosa
Sep 17, 2024 09:30 IST 4 Min read
Rubeena SSingh Anymind Guest Post
The rise of female gamers in India and what this means for brands and advertisers
By Social Samosa
Sep 16, 2024 16:27 IST 4 Min read
Mindshare Guest Post
How AI is revolutionising festive shopping in India
By Social Samosa
Sep 13, 2024 12:26 IST 5 Min read

Samosa Snippets

Kamala Harris Samosa Snippets

Memes and celebrity endorsements: Kamala Harris’ upbeat presidential campaign

By Harshal Thakur
Sep 20, 2024 16:25 IST 9 Min read
Label Earthen Social Media Strategy

Colours that tell stories: Decoding Label Earthen’s brand personality on Instagram

By Sneha Medda
Sep 18, 2024 14:13 IST 5Min read
BE Samosa Snippets
What Nucky Thompson from Boardwalk Empire teaches us about personal branding
By Harshal Thakur
Sep 17, 2024 16:53 IST 5 Min read
fef Campaign Spot
Obeetee highlights its Viraasat collection with a poignant amalgamation of colourful visuals
By Harshal Thakur
Sep 03, 2024 19:46 IST 3 Min read
Instagram's new features and Creator Lab Samosa Snippets
All you need to know about Meta's latest meet announcing new Instagram features
By Social Samosa
Sep 03, 2024 19:14 IST 6 Min read

Movie Marketing

Emily in Paris Movie Marketing

Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday

By Harshal Thakur
Sep 13, 2024 20:41 IST 4 Min read
fefe Movie Marketing

GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal

By Harshal Thakur
Sep 06, 2024 18:39 IST 4Min read
fcefc Movie Marketing
Call Me Bae’s marketing traces Mumbai through Bae’s lens
By Harshal Thakur
Sep 05, 2024 17:04 IST 4 Min read
OUIGXD Movie Marketing
Stree 2 promotions invoke old spells from the marketing playbook
By Harshal Thakur
Aug 14, 2024 17:48 IST 3 Min read
Bad Newz Movie Marketing
Bad Newz banks on Tauba Tauba and trending reels for its marketing
By Pranali Tawte
Jul 19, 2024 20:05 IST 5 Min read