Fresh
SAMMIE Best Social Media Brands 2019 finale on August 06…
SAMMIE Best Social Media Brands (BSMB) is all set for its third edition, this 2019. The event is bigger and better with...
Makani Creatives wins 360-degree marketing mandate for GOQii’s India Health Quiz campaign
GOQii, a smart preventive digital healthcare company announces Makani Creatives as their marketing partners for the India Health Quiz Campaign.
The agency bagged the mandate following a multi-agency...
Campaign Reviews
#CWC2019 In-depth: Greenply World Cup 2019 campaign aims to make the brand synonymous to the category
Greenply World Cup 2019 campaign celebrated the game of cricket asking consumers to share their #MyMatchSpot.
I was...
#CWC2019: Syska Group augments brand communication with #EkHiDhun
Leveraging on the craze around ICC World Cup and cricket, Syska World Cup Campaign is a theme song to promote their audio...
News
Twitter tests icons for threads; to provide more context on hidden tweets
Twitter is testing icons on a thread of tweets indicating the author of the original tweet and more.
Back...
Social Media News Round Up: FaceApp’s privacy allegations, YouTube Topic Filters, and more
Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Interviews
Interview: “We’re dealing with a market where many listeners are on pirated music” Amarjit Singh Batra, Spotify India
In conversation with Social Samosa, Amarjit Singh Batra of Spotify India, sheds light on the platform, their new campaign, increasing awareness about...
Interview: Consolidation gives you the option of scaling up in a short span – Amit Wadhwa on Dentsu Impact Digital
Amit Wadhwa, President, Dentsu Impact puts the spotlight on the need to be digitally creative and why consolidation is a good option....
Case Studies
Case Study: How Dollar Industries attempted to break the clutter of Election Campaigns
Dollar Election Campaign Case Study shows how the brand motivated first-time voters to cast votes leveraging social media platforms with a digital...
Case study: How Hopscotch Mother’s Day Campaign garnered 3 Bn views on TikTok
Hopscotch TikTok Case Study shows how the brand merged the trends of rap songs and short format videos, adding a challenge angle...
Infographic
#Infographic: Facebook’s Calibra in under 5-minutes
Facebook's new digital currency Libra, is expected to launch in 2020. Here's all you need to know about it in under 5...
Infographic: How to Create the Perfect Pinterest Profile for your Small Business?
In the world of social media marketing, how can you get the best results for the business and generate organic traffic to...
