Campaign Reviews

Chhapaak Movie Marketing

A look at Chhapaak Movie Marketing strategy - understanding how the brand made acid attack survivors the center of all the action....
Dabangg 3 FI

As the celebrated ‘Police-Wala Gunda’ from Dabangg 3 takes you back to his story of transformation, we take you through the high-octane...


Layout Stories

Layout, a split-screen grid for posting multiple pictures in one frame has been rolled out by Instagram for Stories.
Twitter schedule tweets

Pinned Lists for Android and Schedule Tweets for Web haven't been rolled out on the full scale yet, and Twitter is testing...


Shekhar Mhaskar

Shekhar Mhaskar from Isobar India gives digital marketing tips to brands in light of the medium's evolving nature. Shekhar...
Shilpa Desai Fullerton India

After executing Rishta Sammaan Ka, Fullerton India is all set for 2020 with plans of going big on data, BFSI storytelling and...

Case Studies

Pulse case study

Pulse case study explores how #PulsePePulseChallenge was able to garner over 16 million impressions with three Pulse candies per video.
Nykaa Man

The case study decodes how Nykaa Man leveraged Instagram to create awareness not only around the brand but also the men's grooming...


Brand Storytelling

Brand Storytelling is a significant aspect of marketing and an art in itself. This infographic will help you turn your advertising into...

Trending topics on Snapchat last December included 2020 filters, Impeachment of Trump, Juice Wrld's sudden demise, and Netflix's You.