/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
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BFSI marketing 2026: The next phase of familiarity, trust, and AI
Feb 05, 2026
09:00
IST
8 Min read
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Building blocks of a memorable Valentine's campaign
Feb 05, 2026
15:19
IST 4Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST
7 Min read
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Brands will face recall and impact risks without CTV strategies in 2026
Feb 03, 2026
15:24
IST
3 Min read
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Latest Stories
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McDonald’s receives Spikes Asia Advertiser of the Year for second time
Feb 05, 2026
19:04
IST 2 Min read
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Radio ad volumes grow 2% in 2025, as Q4 volumes up 10% over Q2: Report
Feb 05, 2026
18:57
IST 2Min read
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News
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YouTube expands auto-dubbing tool to all users, tests lip sync feature
Feb 05, 2026
12:26
IST 2 Min read
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Meta tests standalone AI video app in select regions
Feb 05, 2026
11:45
IST 1Min read
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96% users in India receive WhatsApp spam messages daily; only 4% get none
Feb 05, 2026
11:39
IST
2 Min read
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xAI rolls out Grok Imagine 1.0 with longer, higher-resolution videos
Feb 04, 2026
16:52
IST
1 Min read
Industry Updates
McDonald’s receives Spikes Asia Advertiser of the Year for second time
Feb 05, 2026
19:04
IST 2 Min read
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Mobavenue AI Tech expands operations to Latin American markets
Feb 05, 2026
17:47
IST 2Min read
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Topical Spot
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Brands spread awareness for cancer with social media creatives
Feb 04, 2026
19:08
IST 2 Min read
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The viral penguin that took brands on a mountain getaway
Jan 27, 2026
17:23
IST 3Min read
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Brand celebrate India through everyday moments for Republic Day 2026
Jan 27, 2026
16:59
IST
2 Min read
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Experts Speak
BFSI marketing 2026: The next phase of familiarity, trust, and AI
Feb 05, 2026
09:00
IST 8 Min read
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Can advertising talk its way to 2030 without fixing what’s broken?
Feb 02, 2026
12:39
IST 5Min read
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Interviews
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Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns
Feb 04, 2026
09:00
IST 7 Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST 7Min read
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/socialsamosa/media/media_files/2026/01/21/manmeet-ahluwalia-easemytrip-winter-marketing-2026-01-21-18-00-46.jpg)
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
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Anthropic's Super Bowl campaign takes a dig at OpenAI over ads in AI chatbots
Feb 05, 2026
17:18
IST 3 Min read
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Crocs' new campaign celebrates the joy of being unordinary
Feb 02, 2026
16:44
IST 2Min read
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Guest Post
Building blocks of a memorable Valentine's campaign
Feb 05, 2026
15:19
IST 4 Min read
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Brands will face recall and impact risks without CTV strategies in 2026
Feb 03, 2026
15:24
IST 3Min read
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Samosa Snippets
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WPL becomes a platform for brand storytelling beyond cricket
Feb 03, 2026
19:50
IST 4 Min read
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Union Budget 2026 puts India’s creative & digital economy at front
Feb 02, 2026
15:42
IST 13Min read
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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