Fresh

Digital Ad Spends

The second edition of the DAN-E4M Digital Report has arrived and it projects the volume of the Indian Digital Ad industry to grow from...
How to improve a blog's Google rank

Malhar Barai, Head - Marketing of Marketing, HiTech vertical at Tech Mahindra shares data backed tips on how bloggers can improve their Google Rank What impacts...

Campaign Reviews

Vodafone Pug Campaign

Social Samosa takes a look at the milestones in the journey of the Vodafone Pug Campaign and as the brand got back the pug...
Plywood Campaigns

A typically low-involvement category, plywood campaigns have evolved to touch base with the end users directly through humorous storytelling. Plywood as a category is typically...

Interviews

Redickaa Subrammanian Resulticks

Digital marketing has evolved tremendously in the last few years – an Omni-channel affair with the need of 'individualization'. To get a better perspective...
OTT market in India

Social Samosa gets in conversation with Abhesh Verma, COO, nexGTv to understand the trends in the OTT market in India Verma shares insights on the...

Infographic

SMB marketing trends 2018

As many as 17% of SMB owners admit their digital marketing strategies aren’t having any effect, whereas 46% do not know whether they are...
Lead Generation tools

Here are the top 10 Lead Generation tools in the digital space that can help your brand boost the ROI, and make the most...

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Travel Lounge

The State of Content Marketing in India

The state of Indian Social Media

Meet-technically-assessed-aspirants-with-AmbitionUp

Advanced workshop on Branding