A symphony of senses: The art of festive experiential marketing
Oct 21, 2024 13:42 IST
7 Min read
How regulated is AI around the world?
Oct 21, 2024 12:46 IST
6Min read
Case Study: Here's how Goibibo blended humour, influencers & flash sales to celebrate its 15th anniversary
Oct 21, 2024 10:00 IST
7 Min read
Innovation is key to thriving; survival is relatively easy: Sahil Shah
Oct 15, 2024 15:14 IST
5 Min read
How the ICC Women’s T20 World Cup is changing sponsorship dynamics
Oct 14, 2024 10:00 IST
5 Min read
News
Bluesky gains 1.2Mn users after X's blocking update
Oct 21, 2024 13:02 IST
2 Min read
X expands premium+ features with new 'Radar' analytics tool
Oct 21, 2024 12:13 IST
1Min read
Industry Updates
Q-commerce platforms under scrutiny for predatory pricing & monopoly
Oct 21, 2024 18:59 IST
2 Min read
Prasar Bharati conducts trials for direct-to-mobile broadcasting
Oct 21, 2024 18:44 IST
2Min read
Topical Spot
Situationships to fast deliveries, how brands celebrated Karwa Chauth 2024
Oct 21, 2024 18:57 IST
2 Min read
How brands have campaigned for breast cancer awareness over the years
Oct 17, 2024 18:53 IST
2Min read
Experts Speak
A symphony of senses: The art of festive experiential marketing
Oct 21, 2024 13:42 IST
7 Min read
How influencer marketing during festivities is shaping consumer purchases
Oct 17, 2024 10:54 IST
7Min read
Interviews
Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
Oct 18, 2024 10:01 IST
10 Min read
Innovation is key to thriving; survival is relatively easy: Sahil Shah
Oct 15, 2024 15:14 IST
5Min read
Case Studies
Case Study: Here's how Goibibo blended humour, influencers & flash sales to celebrate its 15th anniversary
Oct 21, 2024 10:00 IST
7 Min read
Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes
Oct 11, 2024 10:00 IST
3Min read
Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse
Sep 30, 2024 13:08 IST
4 Min read
Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
Sep 26, 2024 16:58 IST
4 Min read
Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD
Sep 16, 2024 12:52 IST
4 Min read
Campaign Spot
Hilary Rhoda’s latest campaign honours true beauty that comes from within
Oct 19, 2024 13:11 IST
3 Min read
vivo’s Diwali campaign is a heartfelt reminder of the bonds that truly matter
Oct 17, 2024 12:00 IST
3Min read
Guest Post
The 5 Ps of Piggyback as a model for effective festive marketing
Oct 16, 2024 12:37 IST
6 Min read
How the ICC Women’s T20 World Cup is changing sponsorship dynamics
Oct 14, 2024 10:00 IST
5Min read
Achieving festive success with experiential marketing in a digital world
Oct 01, 2024 11:45 IST
3 Min read
Unlocking the potential of audio marketing during India's festive season
Sep 26, 2024 14:24 IST
4 Min read
Samosa Snippets
Crumble Pakistan’s Instagram feels chaotic, and it totally works
Oct 17, 2024 11:46 IST
5 Min read
Mountain Dew's rebranding: From bold redesigns to a nostalgic 2025 refresh
Oct 11, 2024 18:39 IST
3Min read
Movie Marketing
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read