Fresh
Facebook announces the addition of new elements to Ads Manager
Facebook announced the addition of some new elements in the Ads Manager this week. This addition came as a response to the user requests...
Chtrbox.com, a marketing platform for brands, marketers and influencers.
Chatterbox launched a new marketing platform titled Chtrbox.com with 150,000+ influencers. This new platform offers end-to-end solutions for marketers and their brands.
Chatterbox launched a...
Campaign Reviews
Chonkpur Cheetahs: Amazon’s strategic play to target the migrant populace
With the comeback of Chonkpur Cheetahs this IPL season, Amazon extends its ‘Apni Dukaan’ theme and narrates a new story, namely, ‘Ajnabi Shahar Mein...
BFSI brands ditch the dry and boring image on social media platforms!
Gone are the days when financial services were either for the elite, sold door to door or were confined to the basic deposit-withdraw once-a-month...
Interviews
What do I communicate with my consumer every time? Water is water after all: Anjana Ghosh, Bisleri
Anjana Ghosh, Director - Marketing and Business Development, Bisleri International shares her two cents on the Bisleri Digital Marketing Strategy.
Mineral water is a...
Acquiring customers is critical, but it’s equally important to engage and retain them: Apurva Chamaria
Apurva Chamaria, Chief Revenue Officer, RateGain boasts of a diverse digital marketing portfolio, having worked with some of the most magnificent brands, including HCL.
Also...
Case Studies
Cause Marketing Case Study: How Tata Tea’s video strategy made pre-activism unexceptional
Category Introduction
India is world’s one of the largest producer and consumers of tea.
Domestic consumption is ~ 1070 million kg. The market is vertically split...
A marketing case study of the digital extension of Indeed’s brand integration with Hichki
Category Introduction
With job creation at a 7-year high, according to a monthly survey, the Nikkei India Services Business Activity Index has touched the 50-point...
Infographic
#Infographic 10 ways startups can benefit from social media marketing
Social media marketing startups - Social media is an extremely crucial and very important tool for the success of a startup. You need to...
#Infographic Facebook Marketing tips for hotels
Social media has turned our vacations into mini-spectacles that we love to share with our followers, so much so that over 97% of millennials...
