Fresh
Social Media Jobs [Week 3 – April 2018]
One of the fastest growing industries, not just around the world, but back in India too, Social Media is the place to be if...
Social Media news that did rounds this week!
It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests,...
Campaign Reviews
The Photography Escapade 3 – A one of a kind photography based reality web show
Photography is an art that demands a keen eye, a little passion, and a lot of conviction to make it through. In their bid...
Lights, Camera and… Impact!
Rohit Kumar shares his two cents on Vick's Touch Of Care campaign that embraced maternity in a new light and what can brands learn...
Interviews
A tete-a-tete with Orkut Buyukkokten: Hello is here to revive the human element of social media
Orkut Buyukkokten’s yet another brain child entered the India market and this one is here to stay, or so it seems. Built around interest-based...
#Interview Amit Gujral on the 3 Es of LG’s marketing strategy
LG’s marketing strategy is all about being Experiential, Emotional and Engaging says Amit Gujral, CMO, LG Electronics.
Right from #KarSalaam initiated to celebrate Republic...
CASE STUDIES
How Foodpanda used social media during Women’s Day marketing activity
Category Introduction
The online food delivery service is a growing industry in India and the food technology sector is estimated to hit $2.5B by the...
Infographic
#Infographic Follow the Influencer. Here’s why…
With the advent of social media, Influencers have risen to occasion, boasting of the ability to influence as many as 70%* of millennials through...
#Infographic – Brands on Instagram – Join, Strategize and Thrive
It is never a bad time to join the long list of lucrative beneficiaries i.e brands on Instagram, around 8 million* of them to...
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