Fresh

SAMMIE BSMB- all you need to know about the event 2019

SAMMIE Best Social Media Brands (BSMB) is all set for its third edition, this 2019. The event is bigger and better with...
Makani Creatives wins a 360-degree marketing mandate for GOQii ‘India Health Quiz’ with Akshay Kumar

GOQii, a smart preventive digital healthcare company announces Makani Creatives as their marketing partners for the India Health Quiz Campaign. The agency bagged the mandate following a multi-agency...

Campaign Reviews

Greenply World Cup 2019 campaign

Greenply World Cup 2019 campaign celebrated the game of cricket asking consumers to share their #MyMatchSpot. I was...
Syska World Cup Campaign

Leveraging on the craze around ICC World Cup and cricket, Syska World Cup Campaign is a theme song to promote their audio...

News

Threads

Twitter is testing icons on a thread of tweets indicating the author of the original tweet and more. Back...
Social Media News

Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...

Interviews

Amarjit Singh Batra

In conversation with Social Samosa, Amarjit Singh Batra of Spotify India, sheds light on the platform, their new campaign, increasing awareness about...
Dentsu Impact

Amit Wadhwa, President, Dentsu Impact puts the spotlight on the need to be digitally creative and why consolidation is a good option....

Case Studies

Dollar Election Campaign Case Study

Dollar Election Campaign Case Study shows how the brand motivated first-time voters to cast votes leveraging social media platforms with a digital...
TikTok Case Study

Hopscotch TikTok Case Study shows how the brand merged the trends of rap songs and short format videos, adding a challenge angle...

Infographic

Calibra

Facebook's new digital currency Libra, is expected to launch in 2020. Here's all you need to know about it in under 5...
Pinterest Profile

In the world of social media marketing, how can you get the best results for the business and generate organic traffic to...