Fresh
TSS appoints Navin Fernandes as Managing Partner to head Sports Marketing
The Social Street has brought on board Navin Fernandes as the Managing Partner to head its Sports Marketing offering.
In his new role Navin will...
PepsiCo India appoints Ola’s Viraj Chouhan as Chief Communications Officer
PepsiCo India, today announced the appointment of Viraj Chouhan as Chief Communications Officer, effective November 1, 2018. He will be a part of the...
Campaign Reviews
Campaign Face Off: CenturyPly’s #CPHeroeson vs GreenPly’s #PujoForAll
The article puts spotlight on GreenPly and CenturyPly's recently released Durga Pujo campaigns narrating different stories, with a completely different social media approach.
With Navratri...
Our marketing budget for BBD is no where near what is being quoted: Kunal Dubey, Flipkart
Flipkart's Kunal Dubey shares interesting insights on Big Billion Days Marketing Strategy taking through the nitty gritties of the campaign
"I have been reading a...
News
Jack Dorsey realizes Twitter’s problem of filter bubbles and offers a solution
Twitter CEO, Jack Dorsey, admitted to the problem of Twitter filter bubbles faced by the platform and says it can be resolved by people...
Facebook gives an update on the 50 mn accounts security breach
Facebook has been investigating the security breach that gave access to names, email addresses, phone numbers , hometown, last ten places checked into, fifteen...
Interviews
Interview: Trumatter’s Rukmini Kadam believes a bit of creativity and a bit of paint can take one a long way
Rukmini Ray Kadam is the proud founder of Trumatter where she edits and styles designs to execute some cool decor ideas. Kadam shares her...
Interview: I got my first branded video after 2 years: Aashqeen, Content Creator
From shooting on an iPhone and getting it edited from friends to now having worked with 35 brands, Aashqeen shares his journey in a...
Case Studies
Case Study: Mahindra Finance Company’s #IAmIndia attempted to transform rural India
Category Introduction
Mahindra Rural Housing Finance is a Housing Finance Company (HFC) with a meaningful presence in rural India (NHB data). Similarly, in the urban...
Case Study: How Panasonic created conversations among bloggers and photo journalists with #BeyondFrames
Category Introduction
The Imaging Business in India is an extremely competitive market, estimated at INR 4000 Crores and growing.
Brand Introduction
Panasonic Lumix is a pioneer...
Infographic
Infographic: Content Marketing: The journey from Casual Reader to Promoter
With more and more marketers opting for it and thinking it the only way forward, Content Marketing has gained momentum and is been revolutionizing...
Infographic: Instagram Stats, Facts and Figures for 2018
Take a look at the detailed infographic to unearth some of the most startling Instagram Statistics 2018 and facts around the platform.
It has been...
