Fresh

Threads

Twitter has officially launched their tweetstorm feature which was being teased and tested for quite some time, and the company is calling it Threads. Threads...
ORM Tool

How to select the best ORM tool – this is a question that one would be faced with in a digital agency or in...

Campaign Reviews

Say It Right

ITC's personal care brand Vivel in their latest digital campaign titled, Say It Right highlights that compliments specifically for women are often rooted in...
Fukrey Returns' digital marketing

Social Samosa takes a look at Fukrey Returns' digital marketing strategy - right from the launch of it's trailer to its release today. The 2013 comedy...

Interviews

Snickers' social media strategy

Social Samosa gets in conversation with Yogesh Tewari, Marketing Director – Mars Wrigley Confectionary, India to understand Snickers' social media strategy Tewari gives an oveall...
Beebom

Social Samosa gets in conversation with Devinder Maheshwari, Chief Business Officer, Beebom - one of the upcoming tech blogs in India. Maheshwari shares what led...

CASE STUDIES

I Am Green Army

Brand Mahindra Lifespaces Agency Gozoop Green Home developers, Mahindra Lifespaces’ rolled out their campaign, I Am Green Army, to strengthen their association with sustainable and eco-friendly communities. Objective The I...

Infographic

write engaging content

As a content writer, Don’t Bore Your Readers is one fundamental rule that no one really wants to violate. Although you cannot write engaging...
Social Video Marketing

Video is the future of social media, and the format is doing spectacularly well already, not just on YouTube, but on Facebook, Twitter, Instagram...

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Yearbook of social media campaigns