Fresh
The Minimalist beefs up leadership team
The Minimalist announced the appointment of Rohan Saraf, as Head of Interaction Design and Amit Rajapurkar as Lead, User Interface. Both appointments reinforce the...
Interview: Content marketing is not a one-time exercise: Sameer Saxena, Legrand India
The interview deep dives in to Legrand India's foray into original content with'The Good Vibes', objective from content marketing and measuring ROI on digital.
Legrand...
Campaign Reviews
Campaign Face off: Vivo’s #HappyIndependenceNight vs Lava’s #ProudlyIndian
Brands leave no stone unturned when it comes to celebrating special occasions, especially Independence Day. This year, Social Samosa takes a look at Vivo's...
Mahindra Group aims to change the meaning of #LadkiHaathSeNikalJayegi
Mahindra Group, along with Project Nanhi Kali, aims to dispel the misconceptions around girl child education, by taking on a fresh view of the...
Interviews
Interview: Content marketing is not a one-time exercise: Sameer Saxena, Legrand India
The interview deep dives in to Legrand India's foray into original content with'The Good Vibes', objective from content marketing and measuring ROI on digital.
Legrand...
Interview: Digital accounts for 70% of our B2B ad budget: Gareth Flood, Shell Lubricants
Taking the conversation of 'Power Of Partnerships' ahead in the industry, Shell Lubricant's launched a campaign with a similar thought. CMO, Gareth Flood gets talking...
Case Studies
Case Study: How Spykar buzzed on Instagram through #MovesLikeYnR
Brand Introduction
Spykar claims to be India’s leading fashionable denim wear brand. Keeping up with the ever-changing dynamics of fashionable denimwear clothing around the globe has...
Chimichanga! How Budweiser pulled-off the coolest pre-screening buzz for Deadpool with influencer marketing
Brand
Budweiser
Tool
Qoruz
Budweiser collaborated with Fox Studio for a pre-release promotion of Deadpool 2 before it hit the screens in the country. The idea was to...
Infographic
Infographic: 10 Pinterest Statistics every marketer needs to know
Pinterest is one of the most important social media channels for marketing professionals; here are some Pinterest Statistics you need to know of!
Pinterest has more...
Infographic: How to Boost Your Business with Instagram Stories?
Using Instagram Stories for business can be a huge plus; from filters to superzoom, boomerang, and stickers see how to leverage them.
Instagram Stories are...
