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Is Virat Kohli’s move to Agilitas a new dawn for athletes in Indian business?
Apr 29, 2025 16:49 IST
8 Min read
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Brand Saga: How marketing helped Paytm win India’s trust
Apr 29, 2025 18:32 IST
6Min read
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How FLO uses Instagram to educate menstruators with information and humor
Apr 28, 2025 17:37 IST
6 Min read
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News
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Urban Company allots ₹80 crore for marketing in upcoming ₹1,900 crore IPO
Apr 29, 2025 18:07 IST
1 Min read
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X continues to lose EU users, reports 10.5% decline in DSA update
Apr 29, 2025 13:03 IST
1Min read
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Google exec says splitting Chrome from its other services is impossible
Apr 28, 2025 19:06 IST
2 Min read
Industry Updates
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LG taps Arjuna awardee Vantika Agrawal as brand ambassador
Apr 29, 2025 18:30 IST
2 Min read
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Quirk Head bags creative & digital mandate for Marriott Udaipur & Jim Corbett
Apr 29, 2025 17:45 IST
1Min read
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Topical Spot
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Indian campaigns that made their mark at Spikes Asia 2025
Apr 29, 2025 16:52 IST
3 Min read
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Earth Day campaigns that have raised awareness & inspired action
Apr 22, 2025 18:51 IST
2Min read
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Experts Speak
Is Virat Kohli’s move to Agilitas a new dawn for athletes in Indian business?
Apr 29, 2025 16:49 IST
8 Min read
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The great Indian summer marketing metamorphosis
Apr 28, 2025 13:00 IST
11Min read
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Interviews
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Assertiveness in women is often misunderstood: Tara Kapur
Apr 25, 2025 10:28 IST
9 Min read
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Mayuri Saikia on Dell's human-centric approach to marketing AI
Apr 16, 2025 15:53 IST
9Min read
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Case Studies
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Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
Apr 16, 2025 10:00 IST
5 Min read
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Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
Apr 03, 2025 11:31 IST
5Min read
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Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
Mar 28, 2025 10:00 IST
7 Min read
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Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh
Mar 25, 2025 10:00 IST
7 Min read
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Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
Mar 17, 2025 13:04 IST
4 Min read
Campaign Spot
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Tinder's latest campaign lets you clear out emotional clutter with a trash truck
Apr 25, 2025 16:50 IST
2 Min read
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How UltraTech Cement took a step towards sustainability at Maha Kumbh 2025 with ‘MahaKumbh ka MahaSankalp’
Apr 24, 2025 11:54 IST
3Min read
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Guest Post
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From thirsty to trending: Beverage brands making summer moves
Apr 23, 2025 10:00 IST
3 Min read
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Why India's BFSI entities need a strong organic digital roadmap to drive sustainable growth in 2025
Apr 21, 2025 12:32 IST
4Min read
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Samosa Snippets
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How Arata is busting myths & educating consumers on social media
Apr 17, 2025 18:56 IST
5 Min read
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How Slurrp Farm connects with parents through authentic social media content
Apr 04, 2025 15:50 IST
5Min read
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Movie Marketing
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How HBO cultivated The White Lotus phenomenon beyond the screen
Apr 07, 2025 12:09 IST
6 Min read
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From Reels to radio: How Mere Husband Ki Biwi made noise before its release
Feb 21, 2025 12:31 IST
4Min read
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