News

Google AI Bard

The Google AI service draws on information from the web to provide fresh, high-quality responses and will be rolled out for public...
Twitter Creators

In a Tweet, CEO Elon Musk shared that creators who are subscribed to Twitter Blue verified will be eligible to get a...

Interviews

Sameer Seth

Dolby works with an ecosystem that covers creation to playback to delivery and that’s how the brand’s collaboration works, says Sameer Seth...
Sukhleen Aneja

The beauty industry has gone through a massive transformation after the pandemic. Clean and green has emerged as its core; The Good...

Case Studies

Columbia Pacific Communities

Social Samosa takes a closer look at Columbia Pacific Communities' campaign #MissSanta, which aimed to empower senior citizens by breaking gender stereotypes...
Madbury

Carrying forth their long-standing user engagement IP - Madbury, Cadbury Dairly Milk India used technology to pair two participants from different parts...

Infographic

Twitter resignation

The lengthy and tad bit confusing series of events that unfolded during the incomplete acquisition of Twitter by Elon Musk has been...
Infographic Web 3.0

This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...

Campaign Reviews

Pathan's Marketing

Here's how 'Brand SRK' worked its charm into Pathaan's marketing strategy that completely avoided the traditional marketing route.
Shark Tank India

With the latest season, Shark Tank India marketing strategy focuses on the unique start-ups and leverages the stardom that the show and...