![](https://www.socialsamosa.com/wp-content/uploads/2019/10/leader.jpg" "Samosa Talks")
Fresh
Brands play with 5 Steps Format over Instagram
Last Friday, Social Samosa had put across seven trending formats that brands could use this week. Turns out, several brought 5 Steps...
84% Of Instagram users are likely to shop using the platform: Report
The latest report from WatConsult's research vertical, Recogn, decodes Instagram in India from a user's perspective and gives a scoop on how...
Campaign Reviews
Does The Sky is Pink movie marketing shine through the clouds amidst the clutter?
With some stirring emotions and compelling performances in the movie, 'The Sky is Pink' also takes on the Socioverse and prominent platforms...
Sonata Durga Pujo campaign: Does #PujoWithSonata’s regional approach work?
The Sonata Durga Pujo campaign aimed at cutting through the clutter by rolling out regional an ad film supported by a peppy...
News
Facebook Messenger gets platform updates
Facebook Messenger has been updated with new and improved features such as Private Replies, User Level Persistent Menus and more.
Social Media News Round-Up: Instagram removing Following tab, Twitter data breach and more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Interviews
Interview: It feels like am a 117-year-old start-up says Minal Srivastava, Shalimar Paints
Minal Srivastava from Shalimar Paints, speaks at length on the evolving market and the challenges faced in marketing a legacy brand with...
Interview: Our ad was written by Robert Downey Jr himself says Vikas Agrawal, OnePlus India
OnePlus India's General Manager Vikas Agarwal speaks at length about the growth graph of the digital-first brand, the OnePlus India marketing strategy...
Case Studies
Case Study: Leveraging IPL for BFSI sector
YES Bank IPL Campaign Case Study showcases how the brand leveraged IPL and cricket fervor earlier this year to engage with the...
#ISL2019: How DHL Express India leveraged Hero ISL to enhance their brand promise
Brand
DHL Express India
Platform
Star Sports & Hero Indian...
Infographic
#Infographic: 7 Social Media marketing mistakes to absolutely avoid
Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
Infographic: How to optimise Visual Search in digital marketing
Visual Search might steadily be replacing text and digital marketers can use it to their advantage.
When you Google...
