Fresh
Spooky brand creatives stop thumbs this Friday the 13th
Every once in a while, Fridays fall on the 13th of a month. This December, brands brought out their eerie side with...
[Download] Talkwalker releases report on Social Media Trends 2020
As marketers put their heads together to prepare for the next quarter, here's a Talkwalker report on Social Media Trends 2020 to...
Campaign Reviews
Shivani Shivaji Roy leads Mardaani 2 marketing strategy too
Marking her return with the hard-hitting action-thriller post-pregnancy, Rani Mukerji is all set to reprise her role as Shivani Shivaji Roy. A...
Parcel: Did HarperCollins take a risk with an 8-minute ad film?
HarperCollins India put forth an 8-minute long digital film, Parcel, to promote its crime genre offerings, Social Samosa explores if it were...
News
FTC might stop Facebook from integrating it’s messaging apps
Reportedly, the Federal Trade Commission(FTC) might put a roadblock on Facebook's plans to merge it's messaging apps.
The Wall...
Pinterest rolls out new tool, Pinterest Trends
Pinterest Trends will give you a view of the top US search terms in the past twelve months and when top search...
Interviews
Katrina Kaif on why Kay Beauty fills the need gap of a human cosmetics brand
Claiming it to be a reflection of herself, Katrina Kaif in conversation with Social Samosa talks about the launch of her makeup...
[Interview] Celebrating Mother’s Day & then returning to life as usual is tokenism: Burzin Mehta, Ogilvy
Being in the industry for more than two decades, Burzin Mehta has managed some iconic brands like Johnnie Walker, Dove, McDonald's,...
Case Studies
Case Study: How Wakefit.co used social media to create product awareness
Highlighting the confusion faced by buyers for mattresses from offline stores, Wakefit.co presented a comical take on the issue while educating consumers...
[Case Study] How XYXXCrew leveraged influencers on Halloween to break the taboo around Underwears
The Case Study on the XYXXCrew brand highlights the struggles men face when it comes to underwear through the voice of influencers.
Infographic
Infographic: Snapchat users buying behaviour data
Buying behaviour data shared by Snapchat reveals Snapchatters are 2x more likely to share a moment about their purchase than non-Snapchatters
#Infographic: 7 Social Media marketing mistakes to absolutely avoid
Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
