Fresh
Mel Edwards named Wunderman’s Global CEO
Wunderman, the global digital agency from WPP, today announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark Read, who...
Twitter tests to show the best tweets on the timeline
Twitter is grafting towards making a user’s timeline more suitable and user-friendly. They’re doing so by testing the best tweets feature, the Tweets you’re...
Campaign Reviews
7 Movie Marketing trends that are re-shaping the industry
Industry experts share movie marketing trends to be seen in the movie and entertainment space that has thrived over the years with some uber...
Campaign Face Off: Cello Pens’ #ThankYouTeacher v/s Linc Pens’ A Teacher’s Day Film
Cello Pens and Linc Pens weave their ideas for Teacher's Day Campaigns - Social Samosa takes a look at which campaign stands out.
Within and...
News
Twitter tests to show the best tweets on the timeline
Twitter is grafting towards making a user’s timeline more suitable and user-friendly. They’re doing so by testing the best tweets feature, the Tweets you’re...
Instagram to add a shopping channel in the explore tab
Instagram takes yet another leap towards social commerce by adding a Instagram Shopping Channel in the explore tab.
The Instagram shopping channel would show a...
Interviews
Interview: It took couple of years to monetize my channel: Carryminati, YouTuber
This Carryminati Interview takes us through his experience of meeting Hollywood Star Tom Cruise and thoughts on the changing content ecosystem.
It was a dream come...
Interview: AI can create extremely engaging conversations: Vaishali Sharma, Sony Max
Sony Max's Vaishali Sharma takes us through the mechanism of newly launched AI chatbot 'FilmyKaant' and the need for such experimentation to boost engagement...
Case Studies
Case Study: How Community Marketing helped pave the way for Epigamia’s lactose-free artisanal curd
Category Introduction
According to reports, the Indian curd market exhibited a compound annual growth rate of 13% during the years 2010-2017.
Today, nearly three out of...
Changing dynamics of Movie Marketing: Are digital efforts translating into in-theater leads
And are the big bucks spend on social media marketing being measured? Experts share how digital movie marketing can be translated into in-theater leads.
Just...
Infographic
Infographic: 9 Instagram hacks to help every small business owner
The infographic attempts to help SMBs with these Instagram marketing tips - right from an apt bio to the frequency of posting.
It is not...
Infographic: How to measure social media success
The infographic explores how brands can calculate RoI on the overall social media success on their marketing strategy.
Social media is a major player for...
