Fresh
Myntra onboards Sunder Balasubramanian as its CMO
E-commerce platform Myntra has a new Chief Marketing Officer.
Sunder Balasubramanian has joined e-commerce platform Myntra as its...
Instagram adds new updates for professional accounts
The updates will help professional accounts understand their eligibility to reach more non-followers on the social media platform.
Instagram...
News
Instagram adds new updates for professional accounts
The updates will help professional accounts understand their eligibility to reach more non-followers on the social media platform.
Instagram...
IdeateLabs expands its Senior Leadership Team
Raman Minhas and Megha Ahuja will be responsible for diversifying the agency's business as CCO and Exec. VP – Client Solutions, respectively.
Interviews
Jury Speak: SAMMIE 2022 jury shares a message for participants
With the finale of Best Social Media Brands SAMMIE 2022 near, the jury panel shares a message of inspiration for all the...
The most impactful ad copy today is contextual: Rajdeepak Das
Rajdeepak Das speaks to Social Samosa about the idea ownership debate, the power of contextual advertising, the future of the industry, and...
Case Studies
Case Study: How Hajmola created a social impact through #AchchaiKaChatkara
Hajmola joined hands with Josh App, fueled by influencers to spread the message of compassion and help with the #AchchaiKaChatkara and garnered...
Case Study: How Swiggy had the whole nation questioning – ‘Why Is This A Swiggy Ad?’
Using the best potential of UGC format, Swiggy asked the audience a simple question - 'Why Is This A Swiggy Ad?’ and...
Infographic
Infographic: A timeline of Elon Musk-Twitter deal gone wrong
The lengthy and tad bit confusing series of events that unfolded during the incomplete acquisition of Twitter by Elon Musk has been...
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Campaign Reviews
Finecast & Kantar to launch a report on changing landscape of Indian television
Finecast's TV report 'The Changing Landscape of Indian Television' will focus on how Indian consumers are engaging and consuming TV content
Bhediya Movie Marketing Strategy banks on original content & regional outreach
Bhediya, Bollywood's very own creature comedy dropped in theatres and to reach the masses across India and abroad, the makers chose both...
