Fresh
MGLive! – An extension of MG Motor’s experiential community building strategy
MG has a rich history, a club culture (thanks to the MG Car Club!) and quality cars that today also have a share of...
Infographic: Are brands mistaken about marketing to dads?
As Father’s Day passed by this weekend, a distinct lack of overall brand activity on social media as compared to Mother's Day is noticed,...
Campaign Reviews
Shoppers Stop attempts to revolutionize work culture with ‘Denim To Work’
Social Samosa takes a look at the latest Shoppers Stop campaign -taking a walk through the insight, creative idea and fine details of the...
Campaign Face Off: TOI’s #FlirtWithYourCity vs Brand Factory’s #MadeForMumbai
Social Samosa takes a look at which brand campaign performed better between TOI’s Flirt With Your City (Mumbai edition) and Brand Factory’s Made For Mumbai.
From...
Interviews
Interview: Tom Fishburne gets candid about the Marketoonist’s journey
Have you ever thought of cartoons as a medium of marketing & communication? Well, someone did and hence - Marketoonist! A marketer and cartoonist,...
Interview: An agency might be small & profitable; but small is risky: Sanjay Mehta, Mirum India
A social media expert and digital marketing guru, Sanjay Mehta, Joint CEO - Mirum India has been at the helm of many thought-provoking campaigns...
Case Studies
Case Study: Creating social media buzz around a real estate brand!
Brand Introduction
Mahindra Lifespaces is the real estate and infrastructure development arm of the Mahindra Group, and pride themselves on being one of India’s first...
Infographic: How travellers traverse through social media while vacationing
The infographic takes a look at social media travel statistics that will help travel & hospitality brands form a competitive and engaging digital marketing strategy.
When...
Infographic
Infographic: Are brands mistaken about marketing to dads?
As Father’s Day passed by this weekend, a distinct lack of overall brand activity on social media as compared to Mother's Day is noticed,...
Infographic: How travellers traverse through social media while vacationing
The infographic takes a look at social media travel statistics that will help travel & hospitality brands form a competitive and engaging digital marketing strategy.
When...
