When every ad agency specialises in AI, what happens to AI agencies?
One client, one agency, two Valentine’s Days
Latest Stories
Polycab India appoints Gyan Pandey as Chief Digital & Information Officer
Publicis Groupe appoints Tanushree Radhakrishnan as Global Media Lead – PGD
News
LinkedIn launches new all in one subscription for SMB founders
Russia blocks Meta's WhatsApp to promote state-backed messaging platform
YouTube introduces auto captions on mute, adds image to video feature
Google details 2026 ads strategy centered on AI-powered search and commerce
Industry Updates
Polycab India appoints Gyan Pandey as Chief Digital & Information Officer
Publicis Groupe appoints Tanushree Radhakrishnan as Global Media Lead – PGD
Topical Spot
Brands join the celebrations after India’s T20 World Cup win over Pakistan
Valentine’s Day 2026: Experiential campaigns bring sponsored dinners, pop-ups & social mixers
Experts Speak
When every ad agency specialises in AI, what happens to AI agencies?
When music streaming data shapes Valentine’s Day marketing
Interviews
Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns
Amrith Gopinath on physical retail as a media network in the age of e-commerce
Case Studies
Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Campaign Spot
Nike’s latest campaign celebrates national and emerging cricket talent
Anthropic's Super Bowl campaign takes a dig at OpenAI over ads in AI chatbots
Guest Post
Beyond the spike: Why culture-first brands outlast viral success
The changing economics of Valentine’s Day marketing in India
Brands will face recall and impact risks without CTV strategies in 2026
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