Fresh

DDB Mudramax

Following a rigorous multi agency pitch, State Bank of India (SBI), India’s largest bank and a Fortune 500 company, has appointed DDB Mudramax as...
linkedin

LinkedIn Sales Navigator, a tool that is widely used by sales professionals to meet their revenue goals, has received updates adding new functionality to...

Campaign Reviews

mahindra rise Ladki Haath Se Nikal Jayegi

Mahindra Group, along with Project Nanhi Kali, aims to dispel the misconceptions around girl child education, by taking on a fresh view of the...
OnePlus Marketing Strategy

While most brands refer to communication themes that appease the attention dwindled generation, OnePlus has managed to create a community of engaged, loyal consumers...

Interviews

gareth flood

Taking the conversation of 'Power Of Partnerships' ahead in the industry, Shell Lubricant's launched a campaign with a similar thought. CMO, Gareth Flood gets talking...
Rajeev Juneja

23 year old Mankind Pharma Ltd has been active in challenging gender roles through its communication. The company's CEO Rajeev Juneja takes us through...

Case Studies

Spykar campaign case study

Brand Introduction Spykar claims to be India’s leading fashionable denim wear brand. Keeping up with the ever-changing dynamics of fashionable denimwear clothing around the globe has...
Deadpool 2

Brand Budweiser Tool Qoruz Budweiser collaborated with Fox Studio for a pre-release promotion of Deadpool 2  before it hit the screens in the country. The idea was to...

Infographic

Instagram Stories for business

Using Instagram Stories for business can be a huge plus; from filters to superzoom, boomerang, and stickers see how to leverage them. Instagram Stories are...
WhatsApp Updates

With an array of new WhatsApp Updates, users and brands, both have a lot in store! With 1.5 billion monthly users worldwide, WhatsApp  is one...

Social Media Bootcamp

Meet-technically-assessed-aspirants-with-AmbitionUp