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Ajit Varghese on why traditional AdEx is shrinking despite market growth
Mar 05, 2026
13:20
IST
8 Min read
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As World Cup viewership climbs, Gracenote’s Phanimohan Kalagara decodes Cricket’s expanding viewing journey
Mar 03, 2026
12:34
IST 10Min read
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Ruchira Jaitly on why cultural nuance will define alcobev brands by 2030
Feb 27, 2026
17:37
IST
11 Min read
Latest Stories
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WPP signals shift toward outcome-based pay model for agencies
Mar 05, 2026
18:56
IST 2 Min read
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How quick commerce platforms showed up during Holi 2026
Mar 05, 2026
18:45
IST 6Min read
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News
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Meta to introduce monthly invoicing system for select advertisers
Mar 05, 2026
14:07
IST 2 Min read
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YouTube updates payment activity tools for creators with multiple channels
Mar 05, 2026
11:20
IST 1Min read
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Industry Updates
WPP signals shift toward outcome-based pay model for agencies
Mar 05, 2026
18:56
IST 2 Min read
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Ad:tech HONOURS Awards 2026 announces Ajay Kakar as Jury Chair
Mar 05, 2026
18:43
IST 1Min read
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Topical Spot
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Holi 2026 ads that added emotions to the festival of colours
Mar 03, 2026
16:27
IST 2 Min read
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India beat West Indies at the T20 World Cup, & brand creatives followed right after
Mar 02, 2026
13:13
IST 2Min read
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Brands celebrate India's win against Zimbabwe at the T20 World Cup
Feb 27, 2026
16:10
IST
2 Min read
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Experts Speak
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The AI literacy gap no one in A&M talks about
Mar 02, 2026
17:51
IST 8 Min read
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Should high-ticket categories market to Gen Z?
Feb 23, 2026
12:19
IST 6Min read
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Interviews
Ajit Varghese on why traditional AdEx is shrinking despite market growth
Mar 05, 2026
13:20
IST 8 Min read
As World Cup viewership climbs, Gracenote’s Phanimohan Kalagara decodes Cricket’s expanding viewing journey
Mar 03, 2026
12:34
IST 10Min read
Ruchira Jaitly on why cultural nuance will define alcobev brands by 2030
Feb 27, 2026
17:37
IST
11 Min read
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BKT's Mahesh Koppad on building recall in a low-involvement category
Feb 25, 2026
09:54
IST
6 Min read
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Vishal Jacob on the rise of agentic orchestration and the road ahead
Feb 20, 2026
12:16
IST
5 Min read
Case Studies
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IGP’s real-time interactive billboard turns Carter Road into a live love canvas
Feb 24, 2026
11:26
IST 5 Min read
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST
3 Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
Campaign Spot
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Capturing the India-Pakistan Pulse: OTTplay’s strategic print play in Hindustan Times
Feb 21, 2026
16:59
IST 3 Min read
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Goel TMT's new campiagn encourages families to support daughters against domestic violence
Feb 20, 2026
19:10
IST 2Min read
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Guest Post
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Why marketing can no longer fix product gaps
Mar 03, 2026
13:19
IST 5 Min read
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Where does inspiration end and cultural misrepresentation begin
Mar 02, 2026
10:44
IST 4Min read
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Samosa Snippets
How quick commerce platforms showed up during Holi 2026
Mar 05, 2026
18:45
IST 6 Min read
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February 2026 gave us Punch, a Super Bowl statement, and an AI summit that went global
Mar 02, 2026
10:15
IST 7Min read
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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