Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
In conversation with Social Samosa, South African Tourism's Neliswa Nkani talks about their marketing strategy against the pandemic's impact on tourism and...
For its Diwali campaign, BGauss leveraged micro-influencers through a contest. The case study explains how BGauss drives engagement in phases through the...