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By 2030, the creative CMO will return, but with revenue accountability
Feb 17, 2026
16:28
IST
8 Min read
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When every ad agency specialises in AI, what happens to AI agencies?
Feb 16, 2026
18:13
IST 7Min read
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Latest Stories
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Eternal and OpenAI announce collaboration to integrate AI across Eternal's businesses
Feb 17, 2026
19:13
IST 2 Min read
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Arunima Singh joins & ignite as Managing Director
Feb 17, 2026
19:11
IST 1Min read
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News
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OpenAI introduces lockdown mode in ChatGPT to boost security
Feb 17, 2026
13:08
IST 1 Min read
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OpenClaw creator Peter Steinberger joins OpenAI to advance AI agents
Feb 17, 2026
13:00
IST 2Min read
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Russia blocks Meta's WhatsApp to promote state-backed messaging platform
Feb 13, 2026
11:14
IST
2 Min read
Industry Updates
Eternal and OpenAI announce collaboration to integrate AI across Eternal's businesses
Feb 17, 2026
19:13
IST 2 Min read
Arunima Singh joins & ignite as Managing Director
Feb 17, 2026
19:11
IST 1Min read
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Topical Spot
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Brands join the celebrations after India’s T20 World Cup win over Pakistan
Feb 16, 2026
14:17
IST 3 Min read
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Valentine’s Day 2026: Experiential campaigns bring sponsored dinners, pop-ups & social mixers
Feb 13, 2026
17:39
IST 5Min read
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Experts Speak
By 2030, the creative CMO will return, but with revenue accountability
Feb 17, 2026
16:28
IST 8 Min read
When every ad agency specialises in AI, what happens to AI agencies?
Feb 16, 2026
18:13
IST 7Min read
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Interviews
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Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns
Feb 04, 2026
09:00
IST 7 Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST 7Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
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Nike’s latest campaign celebrates national and emerging cricket talent
Feb 06, 2026
17:59
IST 3 Min read
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Anthropic's Super Bowl campaign takes a dig at OpenAI over ads in AI chatbots
Feb 05, 2026
17:18
IST 3Min read
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Guest Post
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Beyond the spike: Why culture-first brands outlast viral success
Feb 12, 2026
18:21
IST 4 Min read
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The changing economics of Valentine’s Day marketing in India
Feb 11, 2026
12:30
IST 4Min read
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Brands will face recall and impact risks without CTV strategies in 2026
Feb 03, 2026
15:24
IST
3 Min read
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Samosa Snippets
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Tracing the evolution of radio advertising over the past century
Feb 16, 2026
09:57
IST 7 Min read
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Understanding the modus operandi behind OpenAI's partnerships and acquisitions
Feb 09, 2026
15:13
IST 6Min read
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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