Fresh
Social Media Jobs: March, Week 4, 2020
One of the fastest-growing industries, not just around the world, but back in India too, Social Media is the place to be...
Social Media News Round Up: Instagram Co-Watching, Facebook Mood & more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Campaign Reviews
68% Gen Z look to associate with brands supporting social causes: Isobar-Ipsos Report
Centennials or Generation Z respects and adopts socially responsible brands, reveal Isobar and Ipsos #MeetTheZ Survey Report.
Centennials...
Shubh Mangal Zyada Saavdhan Movie Marketing: a ‘Zyada’ message to remember?
"Pyaar Bina Chain Kaha Re...", staying true to the words, Shubh Mangal Zyada Saavdhan presents a modern take on the love of...
News
Social Media News Round Up: Instagram Co-Watching, Facebook Mood & more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Pinterest launches Verified Merchant Program
The new Verified Merchant Program will help select brands and businesses on Pinterest be more credible, visible and prominent.
Interviews
Chhandita Nambiar on Helo’s regional outreach strategy
In conversation with Social Samosa, Chhandita Nambiar, Helo talks about the challenges of Indian language Internet and thriving on local content.
Interview: Brands who embrace authenticity of TikTok community gain success: Sameer Singh, TikTok
In conversation with Social Samosa, Sameer Singh, Vice- President, Monetization, TikTok charts out key TikTok marketing trends and more.
Case Studies
Case Study: How Hershey’s India created brand awareness through Valentine’s Day campaign
Hershey's India launched 'That's What we Said' leveraging Instagram features targeting modern couples for brand awareness campaign.
The brand...
Case Study: How Shemaroo’s audience acquisition activity garnered 140mn+ impressions
Shemaroo Entertainment's leveraged the milestone of its YouTube channel touching 30 mn subscribers to get non-retro music lovers to know about the...
Infographic
Infographic: 10 simple Personal Branding tips
Stand out on social media, while staying in. Personal branding is as important as corporate branding. Learn the art of building the...
Infographic: Social media crisis management 101
This infographic will help you limit the unavoidable - a social media crisis - through planning and a few internal investments.
