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Best Social Media Brands 2020
Best Social Media Brands 2019
BSMB – 2018
BSMB 2017
Decade Samosa
Know Your Leader
Indian Agency Awards
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Indians Who Went Further
Mega Icons
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Superwomen 2018
Superwomen 2017
Superwomen 2016
Road to 2021
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Social Ketchup
Local Samosa
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Advertising & Marketing Thought Leaders
May 5, 2022
Jai Lala, Zenith Media on the
evolving app economy &
opportunities to...
#SSIPLWatch
Apr 6, 2022
Opinion: IPL Marketing on a
shoestring budget – how to
market during...
Experts Speak
Mar 16, 2022
Mechanism of Brand Moments:
How impactful brand banters
come into existence…
Experts Speak
May 2, 2022
The Birth, The Pull & The
Rise Of Virtual Influencers…
Campaign Spot
Apr 25, 2022
How Uber India leveraged influencers
for #BasSochoAurChalPado campaign
#SSIPLWatch
Mar 31, 2022
IPL 2022 Campaigns: New age
brands, nostalgic narratives
& celebrity endorsements…
IAA
Apr 20, 2022
AgencyCon 2022: Curtain Raiser
Case Studies
Mar 17, 2022
Spikes Asia Case Study: How
the Stayfree Daughter’s Day
campaign reached 19.7...
Editor's Note
May 10, 2022
Why every brand needs a Simp…
IAA
Apr 28, 2022
AgencyCon 2022: The A-Z of
Nomination Categories
Campaign Spot
Mar 8, 2022
vivo spreads ‘Joy of Equality’
through its Women’s Day campaign
Campaign Spot
Mar 10, 2022
Snapdeal Women’s Day campaign
lauds all fearless female leaders
out there
IAA
May 24, 2022
AgencyCon 2022: Know the Jury
Panel
#SSIPLWatch
May 16, 2022
IPL Playbook: Anil Viswanathan
on the eternal bond of Cadbury
Dairy Milk...
Campaign Spot
May 28, 2022
Oreo & Netflix introduce
Red Velvet variant in a Stranger
Things avatar
Fresh
A look at World Menstrual Hygiene Day 2022 campaigns
May 28, 2022
On World Menstrual Hygiene Day 2022 brands release campaigns that not only talk about the stigma attached to periods, but also discuss...
Oreo & Netflix introduce Red Velvet variant in a Stranger Things avatar
May 28, 2022
As a part of their campaign for the Red Velvet variant, Oreo collaborated with Netflix, leveraging the conversations and fervor around the...
Stranger Things – Brands go upside down with creatives…
May 27, 2022
Snehil Dixit Mehra joins ALTBalaji as Head of Content and Digital Media
May 27, 2022
Instagram extends Reels duration to 90 seconds
May 27, 2022
Inside Stranger Things Marketing Strategy: How Netflix created a regionally relevant content mix
May 27, 2022
Opinion: How can talent managers help creators, influencers & celebs adhere to ASCI guidelines?
May 27, 2022
Reddit announces its hosting a Reddit Talk Host Program
May 27, 2022
Digimaze wins the performance marketing mandates for Just Watches & CottonWorld
May 27, 2022
We don’t sell Popcorn on our Instagram, we just sell Pop Culture: Chirag Gupta, 4700BC
May 26, 2022
News
Instagram extends Reels duration to 90 seconds
May 27, 2022
Instagram users can now create up to 90-seconds long Reels and create videos in the vertical short-form template, by using multi-clip videos...
Reddit announces its hosting a Reddit Talk Host Program
May 27, 2022
Reddit Talk Host Program will be held between June 15 and September 15, to enable moderators to be discovered at the top...
Twitter Co-Founder Jack Dorsey steps down from Board
May 26, 2022
Meta improves transparency on targeting options for political & social discourse ads
May 26, 2022
Interviews
Mid-funnel intent is the USP of Audio OTT advertising: Arjun Kolady, Spotify
May 25, 2022
In a brief chat with Social Samosa, Arjun Kolady of Spotify, talks about use case examples of audio advertising, sharing how Audio...
As hybrid working becomes a norm, we anticipate rise in ‘work-leisure’ category: Karthik Yathindra
May 23, 2022
Karthik Yathindra, CMO, Jockey India talks about the trends seen in the retail space, especially as the new normal makes way for...
#SS40Under40: Ideas are important but the execution is the hero says Saima Iqbal
May 23, 2022
Menno Kluin, Dentsu Creative USA on being an international juror…
May 19, 2022
Case Studies
Spikes Asia Case Study: How The Family Man Season 2 marketing campaign leveraged brand heads as influencers
May 25, 2022
The Family Man Season 2 Marketing campaign leveraged brand heads such as Ritesh Agarwal (OYO) and Manu Kumar Jain (Xiaomi) as influencers...
Spikes Asia Case Study: How Krafton addressed gamers & their families to advocate responsible gaming
May 17, 2022
Battlegrounds Mobile India by Krafton Inc addressed the issue of irresponsible gaming, a challenge faced not just by gamers but also by...
Case Study: How Hide & Seek distributed their Valentine’s Day video Campaign
May 13, 2022
Case Study: How the JKCement WallMaxX integrated campaign scored an engagement rate of 19%
May 9, 2022
Case Study: How Gangubai Kathiawadi’s Netflix release campaign took an integrated approach
May 6, 2022
Case Study: How #ThePulseTongueTwisterChallenge garnered 11mn+reach through a mix of influencers
Apr 26, 2022
CAMPAIGN SPOT
Campaign Spot
May 28, 2022
A look at World Menstrual Hygiene
Day 2022 campaigns
Campaign Spot
May 28, 2022
Oreo & Netflix introduce
Red Velvet variant in a Stranger
Things avatar
Campaign Spot
May 27, 2022
Stranger Things – Brands
go upside down with creatives…
Campaign Spot
May 27, 2022
Inside Stranger Things Marketing
Strategy: How Netflix created
a regionally relevant content...
Campaign Spot
May 26, 2022
New privacy ad by Apple matches
with older Indian ad with similar...
Campaign Spot
May 26, 2022
American Oncology Institute
launches awareness campaign
on World No Tobacco Day
Campaign Spot
May 25, 2022
RazorpayX launches a payroll
campaign featuring startup
founders
Campaign Spot
May 20, 2022
Inside: Bhool Bhulaiyaa 2 Marketing
Strategy – an integrated
mix of Reels...
Campaign Spot
May 20, 2022
The new campaign by MamaXpert
speaks about the importance
of self-care in...
Campaign Spot
May 20, 2022
World Environment Day Campaigns
through the years…
Infographic
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
May 17, 2022
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Infographic: LinkedIn shares The Great Reshuffle & the power of a Unified Brand
Apr 8, 2022
During The Great Reshuffle being experienced by employees and employers, companies need to reach internal talent and end users, both, with their...
Infographic: Types of YouTube videos small businesses can create
Apr 1, 2022
Infographic: How to create content on LinkedIn to attract Gen-Z
Jan 20, 2022
Campaign Reviews
Inside Stranger Things Marketing Strategy: How Netflix created a regionally relevant content mix
May 27, 2022
With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India,...
Maruti Suzuki Arena releases #ArenaReelStar to own Reels as a domain
May 24, 2022
Maruti Suzuki Arena leverages Reels as a way to attract the audience and give them an opportunity to be a part of...
Inside: Bhool Bhulaiyaa 2 Marketing Strategy – an integrated mix of Reels & On-Ground Activations
May 20, 2022
Modern Love Mumbai: A marketing strategy befitting the Mumbai spirit of the show
May 19, 2022
Marketing budgets to see a rise in 2022 says report released by DCMN
Dec 9, 2021
BTS: Vicks #TouchOfCare from the lens of the client and the agency
Aug 3, 2021
#SSIPLWATCH
TAM Report IPL 15: 8% growth in the share of Celebrity endorsed ads over IPL 14
May 20, 2022
A look at Howzat’s Bollywood oriented IPL campaign
May 20, 2022
BRAND SAGA
Brand Saga: A ‘Carvaan’ of ads that personified a ‘music player’
Oct 28, 2021
Brand Saga: A tale for every occasion – Amazon India’s storytelling legacy
Oct 7, 2021
Popular
ZebPay establishes itself as a Pro in Crypto with new campaign #CryptoMeinPro
May 2, 2022
Reach and frequency will always remain the core elements of media: Vishal Chinchankar
May 16, 2022
The new campaign by MamaXpert speaks about the importance of self-care in motherhood
May 20, 2022
Expert Speak: The rise of Creator Collectives
May 24, 2022
Industry Update
Digimaze wins the performance marketing mandates for Just Watches & CottonWorld
May 27, 2022
Dentsu appoints Saagar Sethi to lead Amplifi in India
May 26, 2022
Sidharth Rao moves on from Dentsu India
May 25, 2022
BlackCab adds Binary Chai & RADAR Agency to its network
May 26, 2022
Pixelfox wins the Creative Mandate for Conrad Bengaluru
May 25, 2022
Capsicum Mediaworks wins SEO mandate for JIWA Foods
May 25, 2022
SOCIAL KETCHUP
Cannes days 10 and 11 highlights: Last of the screenings to Short films awards
May 27th, 2022
Which celebrity outfits from the Cannes amFAR Gala caught everyone’s eye?
May 27th, 2022
From new song releases to lavish influencer vacations, scroll through this week’s creators’ roundup
May 27th, 2022
Chris Hemsworth’s Thor: Love and Thunder’s new trailer to Chris Evan’s Gray Man trailer, our E Roundup has updates on all the new content coming your way this year!
May 27th, 2022
Friday Streaming – The only thing relatable about F*ck Love Too on Netflix is the title!
May 27th, 2022
These 16 soup for the soul dialogues from movies and TV shows will be your much-needed reminders on days you feel blue
May 27th, 2022
This Twitter thread of top 10 heist movies will make you want to plan a heist of your own!
May 27th, 2022
Ankita Skatey is keeping us rolling as she entertains us with her skating skills
May 27th, 2022
The Gateway of India celebrates the launch of Stranger Things 4 Vol. 1
May 26th, 2022
Instagram partners with over 200 Indian artists for a new music property!
May 26th, 2022
Cannes day 8 red carpet: Kaia Gerber to Winnie Harlow, we’ve got such marvelous looks to show you!
May 26th, 2022
Cannes day 8 and 9 highlights: The movie ELVIS had a premiere and the 75th Anniversary party of Cannes took place
May 26th, 2022