Fresh
[Campaign Faceoff] Amazon #KaroMilkeTayyari Vs Flipkart #AbMehengaaiGiregi
With Amazon's Great Indian Festival and Flipkart's The Big Billion Day about to start, Social Samosa takes a look at their respective creatives and...
3 lessons to learn from Sofy’s digital marketing strategy
Menstruation is still a tabooed topic in India and brands in the women hygiene space are trying to break the inhibition by initiating more...
Campaign Reviews
3 lessons to learn from Sofy’s digital marketing strategy
Menstruation is still a tabooed topic in India and brands in the women hygiene space are trying to break the inhibition by initiating more...
Coincidence or plagiarism? Indian ad honchos call out on similar work
In the last one week, we found two advertising honchos, Manish Bhatt, Founder Director, Scarecrow Communications and Prathap Suthan, Chief Creative Officer, Bang in...
Interviews
[Interview] Dhruv Mathur shares Little Black Book’s social media mantra
Social Samosa in conversation with Dhruv Mathur, CoFounder – Product at Little Black Book, one of the largest digital recommendations portal in India. Mathur...
Advit Sahdev, Infibeam on Redefining Marketing in the Digital Age
With the evolving medium the axioms of marketing are changing too. Advit Sahdev, CMO, Infibeam shares his two cents on Redefining Marketing in the Digital Age
According...
CASE STUDIES
How Flipkart’s The Perfect Buy Challenge reinforced the brand’s identity
Brand
Flipkart
Flipkart gave their consumers a lucrative and attractive proposition under The Perfect Buy Challenge with a unique and engaging game and the chance to...
Infographic
[Infographic] YouTube Channel Art Guide for Vloggers
With challenges every step of the way, life is not as easy for a YouTube vlogger as it may seem. Audience retention is one...
[Infographic] Significance of Colour in Branding
Creating a brand identity is easier said than done, and many a times, the more trivial details are what matter the most. Even the...
Popular Articles
SOCIAL KETCHUP
Viral Indians : All you need to know about Omprakash Mishra
The internet has a tendency to create a storm out of a fart, and this particular one has overstayed its welcome, and lingered on longer...
Ditch those boring text posts, use these GIF reactions instead!
You know what you can do instead of slamming into the keyboard and posting the same old ‘I hate Mondays’ or ‘Friyaay&...
Move over facial recognition, these 30 Unlikely iPhone Features are better!
Let’s be honest, the Facial Recognition thingy on the new iPhone X is pretty cutting edge, and that’s the norm with Apple, they’r...
James Morales shares the saddest experience of his life and this generation needs to hear it!
Epiphanies and reality checks have a tendency to stun us when we least expect them to, and Twitter user James Morales too wasn’t prep...
As Apple gave us the iPhone 8, social media gave us iPhone memes!
Few modern day events manage to captivate the attention of the masses like the iPhone launch does, and for years, the Apple Keynote has...
Twitter buzzing with thunderstorm chatter following Mother Nature’s wrath
Mumbai wakes up to a savage thunderstorm in the middle of the night on early Wednesday morning around 3:30 AM. It was followed by heavy...
Just random Twitter users with a series of phone case puns
How often do you and your friends create a random series of jokes out of an ordinary scenario? This Twitter thread was even better with...
12 Counter Strike memes for every CS obsessed inner child
I cannot even recollect the amount of time and money that I have spent on Counter Strike when I was growing up. It is an obsession that...
Kangana Ranaut’s sister, Rangoli Chandel hilariously reviews KRK
Kamaal R Khan is a man of many presumptuous talents, although the one most recurrently out on display is his ability to piss people off...
Trolls followed by the Prime Minister another opportunity for blame game
Many right wing fanatics came out with celebratory abuses and accusations in response to Gauri Lankesh’s murder and there was jus...
Viral Indians : All you need to know about Gurmeet Ram Rahim Singh
Saint Doctor Gurmeet Ram Rahim Singh Insaan is an actor, director, producer, singer, writer, cinematographer, editor and most recently ...
#BlockNarendraModi: Twitterati question troll accounts followed by PM Modi
A storm is brewing on Twitter under the hashtag #BlockNarendraModi, and both the right and left leaning Twitter janta has been going be...
