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Crompton’s Tanmay Prusty on marketing in categories where features look the same
Feb 26, 2026
18:16
IST
4 Min read
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Siddharth Gupta on how Britannia 50-50 is scripting its next innings
Feb 26, 2026
16:00
IST 4Min read
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BKT's Mahesh Koppad on building recall in a low-involvement category
Feb 25, 2026
09:54
IST
6 Min read
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IGP’s real-time interactive billboard turns Carter Road into a live love canvas
Feb 24, 2026
11:26
IST
5 Min read
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Vishal Jacob on the rise of agentic orchestration and the road ahead
Feb 20, 2026
12:16
IST
5 Min read
Latest Stories
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Dainik Bhaskar Group appoints Abhay Dubey as Chief Brand Marketing
Feb 26, 2026
19:20
IST 1 Min read
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Confiance Communications bags PR mandate for The Ocean Cleanup in India
Feb 26, 2026
19:06
IST 2Min read
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News
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Instagram expands TV app to Google TV in the US
Feb 26, 2026
11:43
IST 1 Min read
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YouTube rolls out voice replies for all creators
Feb 26, 2026
11:19
IST 1Min read
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Industry Updates
Dainik Bhaskar Group appoints Abhay Dubey as Chief Brand Marketing
Feb 26, 2026
19:20
IST 1 Min read
Confiance Communications bags PR mandate for The Ocean Cleanup in India
Feb 26, 2026
19:06
IST 2Min read
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Topical Spot
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Brands can't stop talking about baby monkey Punch & his soft toy
Feb 23, 2026
19:21
IST 5 Min read
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When ‘First in My Bloodline’ caption became a trend for brands
Feb 20, 2026
19:53
IST 3Min read
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Experts Speak
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Should high-ticket categories market to Gen Z?
Feb 23, 2026
12:19
IST 6 Min read
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By 2030, the creative CMO will return, but with revenue accountability
Feb 17, 2026
16:28
IST 8Min read
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Interviews
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BKT's Mahesh Koppad on building recall in a low-involvement category
Feb 25, 2026
09:54
IST 6 Min read
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Vishal Jacob on the rise of agentic orchestration and the road ahead
Feb 20, 2026
12:16
IST 5Min read
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Dentsu’s Harsha Razdan on when advertising starts feeling transactional and why
Feb 18, 2026
09:00
IST
6 Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST
7 Min read
Case Studies
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IGP’s real-time interactive billboard turns Carter Road into a live love canvas
Feb 24, 2026
11:26
IST 5 Min read
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST
3 Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
Campaign Spot
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Capturing the India-Pakistan Pulse: OTTplay’s strategic print play in Hindustan Times
Feb 21, 2026
16:59
IST 3 Min read
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Goel TMT's new campiagn encourages families to support daughters against domestic violence
Feb 20, 2026
19:10
IST 2Min read
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Guest Post
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Why the CMO of tomorrow must think beyond campaigns
Feb 25, 2026
18:51
IST 5 Min read
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AI is reframing brand discovery before consumers even click
Feb 23, 2026
12:37
IST 3Min read
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OOH trends 2026: How the world of OOH Advertising is rewriting the rules
Feb 18, 2026
11:27
IST
4 Min read
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Samosa Snippets
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Vinit Karnik on the commercial rise of women’s sports in India
Feb 20, 2026
12:41
IST 4 Min read
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The age of agentic marketing has begun, says WPP Media
Feb 19, 2026
16:05
IST 3Min read
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/socialsamosa/media/media_files/2026/02/04/gv-c-2026-02-04-17-00-52.png)
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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