Fresh
“Fly Higher”: Vistara’s new brand campaign inspires flyers to not settle for less than the best.
Aiming to inspire air travelers to not settle for second best, Vistara, India’s finest full-service carrier, today announced its new high-decibel multimedia brand campaign...
YouTube is cleaning it’s aura by uprooting spam subscribers
YouTube in the pursuit of their routine maintenance is about to clean spam subscriptions and false counts. Creators of all sorts would be affected...
Campaign Reviews
Horlicks India’s Passion Paathshaala rakes in mixed reactions on social experiment route
Experts share a mixed reaction on - Horlicks Passion Paathshala which rides high on the social experiment format, narrating real-life stories.
Horlicks Passion Paathshaala aims...
Why Titan Octane’s take on masculinity works…
The latest campaign by Titan Octane- ‘Be A Sport’ presents a modern take on masculinity and experts are all praises for the thought.
Men today are...
News
YouTube is cleaning it’s aura by uprooting spam subscribers
YouTube in the pursuit of their routine maintenance is about to clean spam subscriptions and false counts. Creators of all sorts would be affected...
#SocialThrowback: Instagram Year In Review 2018
Love and kindness is still a top priority for the Instagram community: the Heart Love Sticker by Arata was the most-used Giphy sticker in Stories,...
Interviews
I have learned to put myself in the shoes of the person I am catering to: Shruti Arjun Anand
With 2,742,028 subscribers on her YouTube channel, Shruti Arjun Anand truly knows what it takes to be a YouTube star and how to leverage...
There’s a lot of myth outside that says with every subscription you get a dollar: MostlySane
Reaching the milestone of 3 million subscribers on Youtube and raking in 955k followers on Instagram, MostlySane is the most sought after infleuncer and...
Case Studies
Case Study: How Koovs made #EveryStreetURCatwalk with Instagram
Brand Introduction
KOOVS a London based firm, an online fashion portal with women’s and men’s wear collections inspired by international runways, celebrity looks and on-trend...
Case Study: How Idea’s #MeriRealLife garnered 10.7k with an integrated marketing plan
Category Introduction
With 400 million internet and 200 million active social media users, India is expected to become the largest social media and internet consumption...
Infographic
Infographic: Snapchat Statistics that will help marketers in 2019
Snapchat’s younger demographic and it being the sixth most popular social media platform, are enough reasons for a business to use it as a...
Infographic: Marketing for Hotels on Facebook
The infographic goes through everything you need to know about in terms of Facebook marketing for hotels.
Smartphones and the Internet are ubiquitous in today’s world. You...
