Fresh
Mimi Marketing Strategy treads on the lines of debunking surrogacy taboos
As Netlfix's recent release, Mimi battles through the stereotypes around surrogacy, we take a deeper look at the movie's marketing strategy where...
Interview: Social selling has proven beneficial for Nourish and Bail Kolhu says, Richa Khandelwal, BL Agro
In conversation with Social Samosa, BL Agro’s Richa Khandelwal speaks at length on how the company plans to break even with huge...
News
Snapchat introduces My Places for recommendations in Snap Map
To enable exploration of businesses in the locality and discovery of popular places and events, Snapchat has launched a new dynamic recommendation...
Twitter launches Shop Module in the testing phase
As a part of their objective to improve commerce and advertising for brands and businesses on the platform, Twitter has now launched...
Interviews
Interview: Social selling has proven beneficial for Nourish and Bail Kolhu says, Richa Khandelwal, BL Agro
In conversation with Social Samosa, BL Agro’s Richa Khandelwal speaks at length on how the company plans to break even with huge...
Sm(all) by GOZOOP Group plans to champion the cause for new-age challenger brands
In an exclusive conversation with Social Samosa, Gozoop and Sm(all) shed light on their recent collaboration, the relevance of larger and integrated...
Case Studies
Case Study: How Swiggy Desi Masala campaign ‘s CTA reached 13M+ users
Swiggy Desi Masala campaign focussed on changing the derogatory trend of women being termed as desi masala all over the internet, while...
Case Study: Dissecting Dice Media’s awareness campaign for Operation MBBS Season 2
A look at how Dice Media created a buzz campaign around the new season of 'Operation MBBS', to create awareness amidst their...
Infographic
Infographic: Tips to avoid losing Twitter followers
A number of reasons can push the users to hit the Unfollow option. This infographic lists them out, outlining how to avoid...
Infographic: Key principles of growth marketing on LinkedIn
Learn the difference between demand marketing and brand marketing on LinkedIn with this infographic and optimize your B2B branding.
Campaign Reviews
Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend: Zenith FMCG ad spend report
Zenith forecasts that FMCG digital ad spend will increase from US$12.3bn in 2020 to US$14.9bn in 2023 and that its market share...
Inside: Cadbury Silk’s content marketing campaign – Does Sang Rahiyo hit all the checkboxes?
'Sang Rahiyo' call it an ad campaign or an age-old smart product placement tactic? Social Samosa gets talking to the makers and...
