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Fresh
World Environment Day Campaigns through the years…
Here's a throwback of some of the best World Environment Day campaigns through the years that left a green imprint on the...
A look at Howzat’s Bollywood oriented IPL campaign
The new series of campaigns for IPL underlines why Howzat is the go-to app for cricket lovers; the campaign takes on the...
News
Mark Zuckerberg announces updates to Business messaging on WhatsApp
Cloud API will allow messaging for businesses and developers to get up and running on WhatsApp in a matter of minutes, says...
YouTube announces features planned for 2022 in Studio
YouTube product manager has recapped newly launched features and announced plans for the upcoming features slated to be launched in 2022.
Interviews
Menno Kluin, Dentsu Creative USA on being an international juror…
Menno Kluin, CCO, Dentsu Creative USA talks about the role of international jurors in award functions with a few Behind The Scenes...
IPL Playbook: Anil Viswanathan on the eternal bond of Cadbury Dairy Milk & Cricket
Be it the dancing girl or sponsoring the IPL ground staff - Cadbury Dairy Milk and cricket have been inseparable. Anil Viswanathan...
Case Studies
Spikes Asia Case Study: How Krafton addressed gamers & their families to advocate responsible gaming
Battlegrounds Mobile India by Krafton Inc addressed the issue of irresponsible gaming, a challenge faced not just by gamers but also by...
Case Study: How Hide & Seek distributed their Valentine’s Day video Campaign
The Hide & Seek social media campaign aimed to amplify the impact of video films, driving awareness and conversations around their core...
Infographic
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Infographic: LinkedIn shares The Great Reshuffle & the power of a Unified Brand
During The Great Reshuffle being experienced by employees and employers, companies need to reach internal talent and end users, both, with their...
Campaign Reviews
Modern Love Mumbai: A marketing strategy befitting the Mumbai spirit of the show
Taking the buzz around Modern Love Mumbai a notch higher, Amazon Prime Video India initiated an integrated marketing campaign consisting of brand...
Marketing budgets to see a rise in 2022 says report released by DCMN
According to the report by DCMN, 66% of marketers surveyed expect their budgets to increase next year, with this figure rising to...
