Fresh
Leo Burnett India wins creative mandate for Medimix, Cuticura & Krishna Thulasi
Leo Burnett India won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura and Krishna Thulasi for their entire existing product portfolio and future...
Marico India appoints Koshy George as Chief Marketing Officer
Marico Limited has appointed Koshy George as Chief Marketing Officer, Marico India.
In his new role, Koshy George will be responsible for leading the brand...
Campaign Reviews
When Big Bazaar went the Emi-Way….
Big Bazaar collaborated with rapper Emiway Bantai for the announcement of Sabse Saste 5 Din to cater the young audience. Did it rap the...
PM Narendra Modi the biopic creates WhatsApp Mania
Sandip Singh's biopic on the Prime Minister titled PM Narendra Modi has definitely caught the imagination of the country. Directed by Omung Kumar with...
News
Instagram clears air about allegations of limiting reach to 7%
Instagram saw an uproar of posts by numerous pages that stated that the app limited their Instagram reach on the platform to 7% of...
Twitter redesigns it’s web interface with added features
Twitter has redesigned it's desktop interface with added features like emoji button, quick keyboard shortcuts, upgraded trends, advanced search and more.
https://twitter.com/Twitter/status/1087791357756956680
The updated desktop version...
Interviews
Interview: Content is intertwined in snippets of our daily life: Ananta Goyal, Bump & Baby
Ananta Goyal of Bump & Baby says that keeping parenting as real as possible and sharing topics of interest for mothers is her USP...
Interview: Over 60% of our sales are generated online: Mandeep Singh Gulati: Aegon Life Insurance
Mandeep Singh Gulati, Head of Marketing and Digital Experience, Aegon Life Insurance Company takes Social Samosa through the brand’s marketing strategy.
BFSI has long evolved...
Case Studies
Case Study: How Mirzapur GIF campaign created buzz amidst the clutter of OTT originals
Category Introduction
Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment...
Content Marketing Case Study: How TVF created Yeh Meri Family to educate 90s kids about Mutual Funds Investment
Category Introduction
A large percentage of the AMFI’s TG (first time / early investors) are in the 25-40 age group. People think about investments largely...
Infographic
Infographic: Interesting Cybercrime statistics from around the world
Cybercrime has become more compound than just posers creating fake accounts. The following infographic offers insights on everything you need to know about cybercrime...
Infographic: 30 Digital Marketing Podcasts you should listen to in 2019
Digital Marketing Podcasts are an effective method of gaining information. If choosing one from numerous and filtering your area from various areas of expertise...
