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Fresh
Trend Spotting: Video edits mimic social media timelines within videos
Immersive advertisement formats are being leveraged to create engaging videos, edited to look like creatives on Facebook or Instagram interface within the...
Airtel takes interactivity a notch higher with Airtel Cricket Bonanza Quiz
Airtel India extends its Airtel Cricket Bonanza Contest to the ongoing India v/s West Indies series in its relaunch programme of #AirtelThanks...
Campaign Reviews
Does Mission Mangal achieve the ‘extraordinary’ with its movie marketing tactics?
Based on the philosophy of ‘achieving extraordinary things by ordinary individuals’, Mission Mangal is helmed by Fox Star Studios, Hope Productions and...
Review: Does Horlicks Protein Plus’ #RiseUp pass as an engaging Challenge?
The nutrition drink brand urged consumers to take #RiseUpChallenge and know the reason behind being tired; Horlicks roped in influencers like Sumeet...
News
Twitter 6-second video bidding available to advertisers
Twitter has announced a 6-second video bid unit to advertisers globally to aid instant brand impact.
Advertisers still have...
Facebook to discard Chats from Groups
Facebook is removing the option to start a Messenger Chat on Facebook Groups, starting August 16.
Existing Facebook Groups...
Interviews
We want to create an exclusive community of mini brand-ambassadors online: Vineeta Singh, SUGAR Cosmetics
Vineeta Singh, CEO, SUGAR Cosmetics addresses the insights and rationale of their recent campaign and puts the spotlight on the brand's advertising...
Interview: Its imperative for FMCG brands to develop holistic digital strategy & not just influence consumers: Karan Shah, Society Tea
In conversation with Social Samosa, Karan Shah from Society Tea sheds light on the brand's campaign, ‘The Tea Society Called India’, the universal love...
Case Studies
Case Study: How ITC Engage leveraged influencers for product launch
ITC Engage L'Amante focussed on a holistic approach with Tara Sutaria and other influencers on social media to enhance engagement. Take a...
Case Study: How Indigo Paints leveraged ambassador MS Dhoni to stand out amidst World Cup clutter
Indigo Paints World Cup Case Study showcases how the brand leveraged brand ambassador, Mahendra Singh Dhoni to create conversations around the cricket...
Infographic
#Infographic: 7 Social Media marketing mistakes to absolutely avoid
Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
Infographic: How to optimise Visual Search in digital marketing
Visual Search might steadily be replacing text and digital marketers can use it to their advantage.
When you Google...
