Fresh
Valentine’s Day brand posts celebrate the romance
Valentine's Day brand posts whisper sweet nothings in the ears of their consumers through social media creatives.
While Valentine's...
Social Media News Round-Up: Snapchat introduces mental health support, Instagram tool launches and more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Campaign Reviews
Movie Marketing Strategy of Love Aaj Kal 2: Sahi ya Galat
While Love Aaj Kal 2 is doing the rounds with its 'twists', we take a look if the movie marketing strategy is...
Does United Colors of Benetton’s #UnitedByFaith click?
Benetton India revived its #UnitedBy series with #UnitedBy Faith campaign this Republic Day. Experts analyze the film's concept an execution while...
News
Social Media News Round-Up: Snapchat introduces mental health support, Instagram tool launches and more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
TikTok Tips to share safety suggestions for the platform
TikTok presents its features developing privacy, safety, and well-being, through their account TikTok Tips.
The platform is using its...
Interviews
Interview: Life Insurance sector increased AdSpends in H1 FY 2019-2020 from the previous year: Abhishek Gupta
With Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance, we take a look at #AbIndiaBachayega and the Edelweiss Tokio marketing strategy for 2020.
PNB MetLife to go big on customer-centricity in 2020: Nipun Kaushal
In conversation with Social Samosa, Nipun Kaushal, Chief Marketing Officer, PNB MetLife charts the way forward for the brand in 2020.
Case Studies
Case Study: How Sodexo leveraged Influencer Marketing to revamp its brand image
Sodexo BRS onboarded Devesh Joshi, a Delhi - based Travel Blogger to promote its multi-benefit pass and change the brand image. A...
Case Study: How the return of Parle’s Rol.a.Cola was turned into an engagement activity
To generate a buzz, Parle traced the journey of the much loved Rola Cola across the world before its return as Rol.a.Cola...
Infographic
Infographic: B2B Social Media Marketing Strategy 101
Social Media Marketing tactics aligned with the B2B strategy can generate potential leads to boost sales if done right. The infographic further...
#Infographic: Storytelling to engage & persuade
Brand Storytelling is a significant aspect of marketing and an art in itself. This infographic will help you turn your advertising into...
