Fresh
Starting point of content creation is experience: Sandy & Vyjay, Voyager
To get out of the predictability and monotony of corporate careers, Sandy & Vyjay started documenting their travel adventures on Voyager.
Trends and observations help Tanish Sharma create relevant content
With The Fork Diaries, Tanish Sharma passionately documents his experiences in the culinary world with mostly video-specific content.
Every...
Campaign Reviews
Shubh Mangal Zyada Saavdhan Movie Marketing: a ‘Zyada’ message to remember?
"Pyaar Bina Chain Kaha Re...", staying true to the words, Shubh Mangal Zyada Saavdhan presents a modern take on the love of...
Movie Marketing Strategy of Love Aaj Kal: Sahi ya Galat
While Love Aaj Kal is doing the rounds with its 'twists', we take a look if the movie marketing strategy is done...
News
Social Media News Round Up: Instagram Guides, Facebook Lock Profile & more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Workplace by Facebook introduces new video features
Workplace by Facebook, a professional connectivity platform, has introduced new video features as the professional community around the world looks to collaborate...
Interviews
Inside ENO lockdown campaign: Graphics, remote shoots & social listening
GSK Consumer Healthcare's Naveed Ahmed shares insights into the conceptualising and execution of the lockdown campaign by ENO.
The...
Interview: We observed a 200% surge in Kids viewership says, Aparna Acharekar
With the ongoing lockdown, ZEE5 launched bespoke content for kids. Aparna Acharekar, Programming Head, ZEE5 takes us through the content, marketing, and...
Case Studies
Case Study: How OYO leveraged ORM to reduce online harassment of women
By going after those who left distasteful comments about women on their pages, OYO witnessed a 42% drop in negative sentiment towards...
Case Study: How Vadilal saw 35% growth in Instagram followers during off-season
Strategised and executed by Zero Gravity Communications, Vadilal Instagram Campaign Case Study explores how #SlurpUnder45 helped the brand strengthen presence on Instagram
Infographic
Infographic: 19% LinkedIn users talk about remote working during COVID-19
LinkedIn now has about 33% posts about COVID-19 and has seen a 3X in users searching about remote working in recent weeks.
Infographic: How to communicate on Pinterest during a pandemic
These Pinterest Communication Tips will help you create valuable content on the platform to provide solace to users during COVID-19.
