News

Instagram harmful content

Instagram has announced a few updates to their approach to addressing harmful content displayed on Feed and Stories and shares changes that...
YouTube Originals

YouTube has announced that they would be reducing funds dedicated to the creation of YouTube Originals, and diversify them into other funds...

Interviews

Kashyap Dalal

Kashyap Dalal talks about how the brand is aiming to break through the clutter in the crowded and highly competitive EdTech space....
Priyanka Padode Sheth

In conversation with Social Samosa, Priyanka Padode Sheth from Pocket Aces, talks about the evolving content marketing space and what plans the...

Case Studies

App Installs Campaign

Through a digital campaign, Practically attempted to drive app installs while adopting a 360-degree approach for its launch campaign. They reached over...
Nilon's Diwali campaign

Based on ASMR cooking sounds, Nilon's initiated a Diwali campaign in an attempt to spread awareness around a noise-free and positive festival...

Infographic

Infographic LinkedIn Gen-ZInfographic LinkedIn Gen-Z

Keeping a balance between engaging content and promotional campaigns for Gen-Z is one of the many challenges faced by marketers; this infographic...
Infographic content

Keeping the content varied and engaging on social media is one of the several obstacles brands face; this infographic will help brands...