Fresh
Children’s day campaigns that get our inner child out
Along with celebrating children, Children’s day is also a subject for conceptualizing campaigns like all the other festivities and global happenings. Social Samosa glances...
Zoomcar appoints Ogilvy as the creative agency and Motivator as media agency
Zoomcar to roll out massive ATL Campaign; appoints Ogilvy as the creative agency and Motivator to handle media duties.
The agency will be looking...
Campaign Reviews
Big Bazaar’s Diwali Aa Rahi Hai stands lit, feel experts
Big Bazaar Diwali campaign has been rolled out, a film directed by Anurag Kashyap which portrays Diwali revelry in a train while away from...
Arrow impresses experts with ‘Best is yet to Come’ campaign
Marking its 25-year long journey in India, Arrow launched a digital film titled The Best Is Yet To Come.
Best is yet to come is...
News
Facebook launches Learn with Facebook, a career development site
Facebook is launching a career development site Learn with Facebook, which provides a range of free online courses in digital marketing and career-focused skills.
These...
LinkedIn reveals the 2018 Top Voices for India
LinkedIn announced India’s top 25 most-influential voices, who have shared quality, timely, and industry-relevant content on LinkedIn.
The annual list celebrates and spotlights these contributors,...
Interviews
Interview: My objective is to create a desire in my reader to visit the place: Deepika Gumaste, Feet On The Map
Bringing something unusual for her audience is her USP; meet Deepika Gumaste, travel influencer and blogger of Feet On The Map as she shares...
Interview: There are 4 pillars of our digital marketing strategy: Sunita Bhangard, Vodafone Idea
From the initial ads around caste wars to Hunny Bunny to #MeriRealLife now, Idea Telecom, as a brand has always resorted to a bigger...
Case Studies
Case Study: How Tata Salt’s #MissingI used cross promotion to drive an important message
Brand Introduction
Tata Salt claims to enjoy a market leadership in the branded salt category with a 44percentt market share and reaches more than 148...
Case Study: Role of digital marketing in Stree’s 100 Crore club entry
Brand Introduction
Stree, a comedy-horror film of the year 2018, directed by Amar Kaushik and produced by Dinesh Vijan, Raj Nidimoru, and Krishna D.K. The film...
Infographic
[Infographic] Video Consumption Statistics 2018
The infographic takes a look at some of the prominent video consumption statistics 2018, giving brands and agencies insight into what works and what...
Infographic: The Anatomy of the Perfect Small Business Instagram Profile
The infographic sheds light on building the perfect profile as part of an ace Instagram marketing game for SMBs.
No matter what your business is,...
