Fresh
Gillette aims at reviving India’s Barber Community post the lockdown with new campaign
Gillette announced the ‘Gillette Barber Parivar Suraksha Programme’ aimed at protecting and providing resources to the barber community and their families as...
Midol urges women to stop apologizing for menstruating in its new campaign
With the rollout of the "No Apologies, Period" campaign, Midol urges women to stop apologizing for their periods and be confident about...
News
Facebook advances shopping features through AI
Facebook is sharing details on how the company improved AI and expanded GrokNet, a product recognition system powering shopping features on Facebook, like...
Facebook announces developments to improve shopping
Facebook has announced new ways to shop across owned apps, along with solutions for businesses to personalize shopping with ads, and investments...
Interviews
#TheSocialCMO Most engagement was driven by activities outside traditional remit of content marketing: Siddhartha Butalia
Siddhartha Butalia of AirAsia talks to Social Samosa about the impact of the pandemic on the aviation sector, revival, and tactical use...
Resurgence of demand for decorative painting is seen in Tier II & III cities: Mark Titus, Nippon Paint
Mark Titus, Nippon Paint sheds light on the decorative painting industry, the brand’s marketing strategy with a focus on digital media, and...
Case Studies
Case Study: How ALTBalaji garnered 180mn+ reach through an engagement campaign for ‘Broken But Beautiful 3’
In a bid to spread awareness about ‘Broken But Beautiful Season 3’, ALTBalaji leveraged a 360-degrees approach with a mix of influencers...
Case Study: How Western Railway leveraged web series references for COVID-19 PSA content
With multiple web series references, Western Railway was able to drive home PSA messages to their young target audiences on social media.
Infographic
Infographic: Key principles of growth marketing on LinkedIn
Learn the difference between demand marketing and brand marketing on LinkedIn with this infographic and optimize your B2B branding.
9 E-commerce design trends to curate an efficient & aesthetic social media shop
Brands and businesses tapping their social media presence with the intention of curating Pinterest, Instagram, & Facebook Shops can learn the latest...
Campaign Reviews
Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend: Zenith FMCG ad spend report
Zenith forecasts that FMCG digital ad spend will increase from US$12.3bn in 2020 to US$14.9bn in 2023 and that its market share...
Inside: Cadbury Silk’s content marketing campaign – Does Sang Rahiyo hit all the checkboxes?
'Sang Rahiyo' call it an ad campaign or an age-old smart product placement tactic? Social Samosa gets talking to the makers and...
