![](https://www.socialsamosa.com/wp-content/uploads/2022/05/banners-03.png" "Agency Con Nominations 2022 Leaderboard")
Fresh
A look at World Menstrual Hygiene Day 2022 campaigns
On World Menstrual Hygiene Day 2022 brands release campaigns that not only talk about the stigma attached to periods, but also discuss...
Oreo & Netflix introduce Red Velvet variant in a Stranger Things avatar
As a part of their campaign for the Red Velvet variant, Oreo collaborated with Netflix, leveraging the conversations and fervor around the...
News
Instagram extends Reels duration to 90 seconds
Instagram users can now create up to 90-seconds long Reels and create videos in the vertical short-form template, by using multi-clip videos...
Reddit announces its hosting a Reddit Talk Host Program
Reddit Talk Host Program will be held between June 15 and September 15, to enable moderators to be discovered at the top...
Interviews
Mid-funnel intent is the USP of Audio OTT advertising: Arjun Kolady, Spotify
In a brief chat with Social Samosa, Arjun Kolady of Spotify, talks about use case examples of audio advertising, sharing how Audio...
As hybrid working becomes a norm, we anticipate rise in ‘work-leisure’ category: Karthik Yathindra
Karthik Yathindra, CMO, Jockey India talks about the trends seen in the retail space, especially as the new normal makes way for...
Case Studies
Spikes Asia Case Study: How The Family Man Season 2 marketing campaign leveraged brand heads as influencers
The Family Man Season 2 Marketing campaign leveraged brand heads such as Ritesh Agarwal (OYO) and Manu Kumar Jain (Xiaomi) as influencers...
Spikes Asia Case Study: How Krafton addressed gamers & their families to advocate responsible gaming
Battlegrounds Mobile India by Krafton Inc addressed the issue of irresponsible gaming, a challenge faced not just by gamers but also by...
Infographic
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Infographic: LinkedIn shares The Great Reshuffle & the power of a Unified Brand
During The Great Reshuffle being experienced by employees and employers, companies need to reach internal talent and end users, both, with their...
Campaign Reviews
Inside Stranger Things Marketing Strategy: How Netflix created a regionally relevant content mix
With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India,...
Maruti Suzuki Arena releases #ArenaReelStar to own Reels as a domain
Maruti Suzuki Arena leverages Reels as a way to attract the audience and give them an opportunity to be a part of...
