Fresh

MGLive!

MG has a rich history, a club culture (thanks to the MG Car Club!) and quality cars that today also have a share of...
marketing to dads

As Father’s Day passed by this weekend, a distinct lack of overall brand activity on social media as compared to Mother's Day is noticed,...

Campaign Reviews

Shoppers Stop campaign

Social Samosa takes a look at the latest Shoppers Stop campaign -taking a walk through the insight, creative idea and fine details of the...
Made For Mumbai

Social Samosa takes a look at which brand campaign performed better between TOI’s Flirt With Your City (Mumbai edition) and Brand Factory’s Made For Mumbai. From...

Interviews

Tom Fishburne

Have you ever thought of cartoons as a medium of marketing & communication? Well, someone did and hence - Marketoonist! A marketer and cartoonist,...
Sanjay Mehta Mirum

A social media expert and digital marketing guru, Sanjay Mehta, Joint CEO - Mirum India has been at the helm of many thought-provoking campaigns...

Case Studies

Joyful Homecomings

Brand Introduction Mahindra Lifespaces is the real estate and infrastructure development arm of the Mahindra Group, and pride themselves on being one of India’s first...
social media travel statistics

The infographic takes a look at social media travel statistics that will help travel & hospitality brands form a competitive and engaging digital marketing strategy. When...

Infographic

marketing to dads

As Father’s Day passed by this weekend, a distinct lack of overall brand activity on social media as compared to Mother's Day is noticed,...
social media travel statistics

The infographic takes a look at social media travel statistics that will help travel & hospitality brands form a competitive and engaging digital marketing strategy. When...

Travel Lounge

Meet-technically-assessed-aspirants-with-AmbitionUp