Fresh
Pulse Case Study: Decoding brand UGC strategy with #PulsePePulseChallenge
Pulse case study explores how #PulsePePulseChallenge was able to garner over 16 million impressions with three Pulse candies per video.
Ola’s Heroes of Ola cements consumer – driver-partners relationship
Heroes Of Ola enables consumers to share experiences with the driver-partners and acts as a service marketing strategy.
Campaign Reviews
Chhapaak Movie Marketing as powerful as the movie theme?
A look at Chhapaak Movie Marketing strategy - understanding how the brand made acid attack survivors the center of all the action....
A Dabangg marketing strategy?
As the celebrated ‘Police-Wala Gunda’ from Dabangg 3 takes you back to his story of transformation, we take you through the high-octane...
News
Instagram launches Layout for Stories
Layout, a split-screen grid for posting multiple pictures in one frame has been rolled out by Instagram for Stories.
Twitter tests Pinned Lists for Android and schedule tweets for web
Pinned Lists for Android and Schedule Tweets for Web haven't been rolled out on the full scale yet, and Twitter is testing...
Interviews
#SamosaTalks I see digital spends moving from 15-20% to 40%: Shekhar Mhaskar, Isobar India
Shekhar Mhaskar from Isobar India gives digital marketing tips to brands in light of the medium's evolving nature.
Shekhar...
Storytelling will be key to BFSI brands in 2020: Shilpa Desai, Fullerton India
After executing Rishta Sammaan Ka, Fullerton India is all set for 2020 with plans of going big on data, BFSI storytelling and...
Case Studies
Pulse Case Study: Decoding brand UGC strategy with #PulsePePulseChallenge
Pulse case study explores how #PulsePePulseChallenge was able to garner over 16 million impressions with three Pulse candies per video.
Case Study: How Nykaa Man used social media to create category awareness?
The case study decodes how Nykaa Man leveraged Instagram to create awareness not only around the brand but also the men's grooming...
Infographic
#Infographic: Storytelling to engage & persuade
Brand Storytelling is a significant aspect of marketing and an art in itself. This infographic will help you turn your advertising into...
Quick Recap: Trending topics on Snapchat in December
Trending topics on Snapchat last December included 2020 filters, Impeachment of Trump, Juice Wrld's sudden demise, and Netflix's You.
