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How the automobile industry is driving festive cheer in 2024
Oct 11, 2024 13:09 IST
6 Min read
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Understanding Navratri colours: The regal charm of purple
Oct 11, 2024 16:18 IST
4Min read
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Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge brand search volumes
Oct 11, 2024 10:00 IST
3 Min read
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Social Samosa 30 Under 30 Class of 2024: Meet the bright and young influential professionals
Oct 01, 2024 14:06 IST
2 Min read
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News
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X excluded from EU's tech regulations under Digital Markets Act
Oct 11, 2024 14:27 IST
2 Min read
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Meta rolls out new brand safety controls for Facebook & Instagram ads
Oct 11, 2024 14:18 IST
2Min read
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Industry Updates
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Kapil Batra joins Lowe Lintas as President
Oct 11, 2024 17:54 IST
2 Min read
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Good Glamm Group acquires Sirona Hygiene in ₹450 crore deal
Oct 11, 2024 13:16 IST
2Min read
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Topical Spot
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Navratri to Durga Puja: How brands are celebrating the 9 days
Oct 11, 2024 19:19 IST
2 Min read
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How brands wove storytelling & humor to bring Navratri campaigns to life
Oct 04, 2024 19:02 IST
3Min read
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Experts Speak
Understanding Navratri colours: The regal charm of purple
Oct 11, 2024 16:18 IST
4 Min read
How the automobile industry is driving festive cheer in 2024
Oct 11, 2024 13:09 IST
6Min read
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Interviews
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Ask for opportunities, promotions, and raises: Krithika Sriram to young women in the industry
Oct 10, 2024 14:44 IST
7 Min read
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Stay curious, hungry and fearless: Ashima Mehra, FCB India
Oct 01, 2024 15:35 IST
9Min read
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Amit Thaker of Interactive Avenues on adapting to new media consumption trends
Sep 20, 2024 17:36 IST
4 Min read
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We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan
Sep 19, 2024 14:02 IST
11 Min read
Case Studies
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Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge brand search volumes
Oct 11, 2024 10:00 IST
3 Min read
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Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse
Sep 30, 2024 13:08 IST
4Min read
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Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
Sep 26, 2024 16:58 IST
4 Min read
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Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD
Sep 16, 2024 12:52 IST
4 Min read
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Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
Sep 02, 2024 11:05 IST
4 Min read
Campaign Spot
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This new campaign shows why your SIP deserves a promotion
Oct 11, 2024 14:53 IST
3 Min read
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Aditya Birla Group’s latest campaign honours Gandhi’s legacy through Instruments of Change
Oct 09, 2024 16:55 IST
3Min read
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Guest Post
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Enhancing online and offline shopping during the festive season
Oct 03, 2024 11:45 IST
4 Min read
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Achieving festive success with experiential marketing in a digital world
Oct 01, 2024 11:45 IST
3Min read
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Unlocking the potential of audio marketing during India's festive season
Sep 26, 2024 14:24 IST
4 Min read
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Diversity and inclusion in influencer marketing this festive season
Sep 25, 2024 12:39 IST
3 Min read
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Samosa Snippets
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Mountain Dew's rebranding: From bold redesigns to a nostalgic 2025 refresh
Oct 11, 2024 18:39 IST
3 Min read
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Understanding Navratri colours: The versatile role of Pink in marketing
Oct 10, 2024 14:43 IST
6Min read
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Movie Marketing
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Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
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GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read
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