Fresh
How to plan a social media content calendar?
Natalie Christen, Digital Strategist, Hosting Clues, shares some points to keep in mind when attempting to plan an 'audience-focused' social media content...
Air Asia releases a crowdsourced video campaign, #FlightsOfImagination
Wunderman Thompson South Asia's #FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the...
Campaign Reviews
Shubh Mangal Zyada Saavdhan Movie Marketing: a ‘Zyada’ message to remember?
"Pyaar Bina Chain Kaha Re...", staying true to the words, Shubh Mangal Zyada Saavdhan presents a modern take on the love of...
Movie Marketing Strategy of Love Aaj Kal: Sahi ya Galat
While Love Aaj Kal is doing the rounds with its 'twists', we take a look if the movie marketing strategy is done...
News
Twitter tests new conversation settings
Twitter is working on a new feature that lets users limit the people who can reply to the tweet.
Pinterest launches Shopping Spotlights
Partnering with various influencers and publishers, Pinterest has launched Shopping Spotlights to highlight curated picks and trends.
As a...
Interviews
Inside ENO lockdown campaign: Graphics, remote shoots & social listening
GSK Consumer Healthcare's Naveed Ahmed shares insights into the conceptualising and execution of the lockdown campaign by ENO.
The...
Interview: We observed a 200% surge in Kids viewership says, Aparna Acharekar
With the ongoing lockdown, ZEE5 launched bespoke content for kids. Aparna Acharekar, Programming Head, ZEE5 takes us through the content, marketing, and...
Case Studies
Case Study: How OYO leveraged ORM to reduce online harassment of women
By going after those who left distasteful comments about women on their pages, OYO witnessed a 42% drop in negative sentiment towards...
Case Study: How Vadilal saw 35% growth in Instagram followers during off-season
Strategised and executed by Zero Gravity Communications, Vadilal Instagram Campaign Case Study explores how #SlurpUnder45 helped the brand strengthen presence on Instagram
Infographic
Infographic: 19% LinkedIn users talk about remote working during COVID-19
LinkedIn now has about 33% posts about COVID-19 and has seen a 3X in users searching about remote working in recent weeks.
Infographic: How to communicate on Pinterest during a pandemic
These Pinterest Communication Tips will help you create valuable content on the platform to provide solace to users during COVID-19.
