Fresh
Ogilvy Appoints Key Capability Leadership in Asia
Ogilvy announced key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.
While Ogilvy operates...
Social Media News Round Up: Twitter bug, Facebook Events stretching to Stories and more
Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our...
Campaign Reviews
URI makers’ fitting anti-piracy reply: Movie marketing done right?
The makers of Uri: The Surgical Strike have taken upon themselves to combat piracy by creating a hard-hitting video in a bid to get...
#BrandSaga: Raymond: The brand that redefined masculinity
The brand that went beyond the Angry Young Man fad to introduce Indians to The Complete Man. The Raymond Marketing Journey....
Older than our 2-minute...
News
Social Media News Round Up: Twitter bug, Facebook Events stretching to Stories and more
Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our...
Twitter bug exposes private accounts’ tweets on Android for five years
Twitter revealed an issue they came across; their Protect your Tweets option was disabled for accounts if certain account changes were made.
The issue existed...
Interviews
Interview: Be your own unique voice: Prerna Sinha, Maa Of All Blogs
Prerna Sinha of Maa Of All Blogs talks "more from the moms as an individual perspective and less from that of her duties as...
#SS40Under40: Create ads that will make you want to buy the product: Kashmira Talati, Publicis
Kashmira Talati, Vice President, Publicis, Winner of #40under40, expresses how simplicity is the key in the world of advertising
Kashmira Talati with over 13 years...
Case Studies
Case Study: How Mirzapur GIF campaign created buzz amidst the clutter of OTT originals
Category Introduction
Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment...
Content Marketing Case Study: How TVF created Yeh Meri Family to educate 90s kids about Mutual Funds Investment
Category Introduction
A large percentage of the AMFI’s TG (first time / early investors) are in the 25-40 age group. People think about investments largely...
Infographic
Infographic: 30 Digital Marketing Podcasts you should listen to in 2019
Digital Marketing Podcasts are an effective method of gaining information. If choosing one from numerous and filtering your area from various areas of expertise...
Infographic: Visual Content Marketing Statistics to know for 2019
500 Online Marketers offered insight on why visual content is dominating content marketing and why it is and will be infused in content marketing...
