Fresh

Immersive advertisement formats are being leveraged to create engaging videos, edited to look like creatives on Facebook or Instagram interface within the...
Airtel Cricket Bonanza

Airtel India extends its Airtel Cricket Bonanza Contest to the ongoing India v/s West Indies series in its relaunch programme of #AirtelThanks...

Campaign Reviews

Mission Mangal Movie Marketing review

Based on the philosophy of ‘achieving extraordinary things by ordinary individuals’, Mission Mangal is helmed by Fox Star Studios, Hope Productions and...
Horlicks Protein Plus

The nutrition drink brand urged consumers to take #RiseUpChallenge and know the reason behind being tired; Horlicks roped in influencers like Sumeet...

News

6-second video bid

Twitter has announced a 6-second video bid unit to advertisers globally to aid instant brand impact. Advertisers still have...
Facebook Groups

Facebook is removing the option to start a Messenger Chat on Facebook Groups, starting August 16. Existing Facebook Groups...

Interviews

Vineeta Singh, CEO SUGAR Cosmetics

Vineeta Singh, CEO, SUGAR Cosmetics addresses the insights and rationale of their recent campaign and puts the spotlight on the brand's advertising...
Mr. Karan Shah_4th generation Director_Society Tea.

In conversation with Social Samosa, Karan Shah from Society Tea sheds light on the brand's campaign, ‘The Tea Society Called India’, the universal love...

Case Studies

Product Launch Case Study

ITC Engage L'Amante focussed on a holistic approach with Tara Sutaria and other influencers on social media to enhance engagement. Take a...
Indigo Paints World Cup Case Study

Indigo Paints World Cup Case Study showcases how the brand leveraged brand ambassador, Mahendra Singh Dhoni to create conversations around the cricket...

Infographic

Social Media marketing mistakes

Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
Visual Search infographic

Visual Search might steadily be replacing text and digital marketers can use it to their advantage. When you Google...

Brand Saga