Fresh
Auto AdSpends: How third-wave volatility & supply-chain challenges impact the AdEx?
With the onset of Omicron and the global semi-conductor shortage in the auto industry, players across luxury and electric vehicles share how...
Road To 2022: Hyper-personalization in BFSI…
Nimish Agrawal from Niva Bupa sheds light on the marketing trends in the BFSI sector while highlighting the need for relevant and...
News
Instagram shares updates on addressing harmful content
Instagram has announced a few updates to their approach to addressing harmful content displayed on Feed and Stories and shares changes that...
YouTube announces reduction of funds for Originals slate
YouTube has announced that they would be reducing funds dedicated to the creation of YouTube Originals, and diversify them into other funds...
Interviews
Our overall marketing investment is about INR 100 cr for next 12 months: Kashyap Dalal, Simplilearn
Kashyap Dalal talks about how the brand is aiming to break through the clutter in the crowded and highly competitive EdTech space....
Road To 2022: Many content development opportunities to arise in Web 3.0: Priyanka Padode Sheth, Pocket Aces
In conversation with Social Samosa, Priyanka Padode Sheth from Pocket Aces, talks about the evolving content marketing space and what plans the...
Case Studies
Case Study: How Practically garnered 1.5 Mn+ app installs through integrated campaign
Through a digital campaign, Practically attempted to drive app installs while adopting a 360-degree approach for its launch campaign. They reached over...
Case Study: How Nilon’s Diwali campaign reached near to 2 Mn+ users
Based on ASMR cooking sounds, Nilon's initiated a Diwali campaign in an attempt to spread awareness around a noise-free and positive festival...
Infographic
Infographic: How to create content on LinkedIn to attract Gen-Z
Keeping a balance between engaging content and promotional campaigns for Gen-Z is one of the many challenges faced by marketers; this infographic...
Infographic: Content types brands can post on social media for engagement
Keeping the content varied and engaging on social media is one of the several obstacles brands face; this infographic will help brands...
Campaign Reviews
Marketing budgets to see a rise in 2022 says report released by DCMN
According to the report by DCMN, 66% of marketers surveyed expect their budgets to increase next year, with this figure rising to...
BTS: Vicks #TouchOfCare from the lens of the client and the agency
Some campaigns are meant to be just stories to relish and relive, that leave a mark in-erasable. The Vicks Touch Of Care...
