Fresh
ZEE5 partners with Freecharge to simplify subscriptions
ZEE5 and FreeCharge have come together and FreeCharge customers can now purchase a ZEE5 subscription through the wallet.
Through...
Duct Tape Banana brand posts ‘stick’ to the trend
Duct Tape Banana brand posts tape creativity and go bananas around the viral and absurd artwork.
Duct Tape Banana...
Campaign Reviews
Parcel: Did HarperCollins take a risk with an 8-minute ad film?
HarperCollins India put forth an 8-minute long digital film, Parcel, to promote its crime genre offerings, Social Samosa explores if it were...
‘Pati Patni Aur Woh’ prepares for release with a star-led strategy
Pati, Patni Aur Woh takes you through a roller-coaster joyride of comedy where Chintu Tyagi is torn between his wife and the...
News
Pinterest rolls out new tool, Pinterest Trends
Pinterest Trends will give you a view of the top US search terms in the past twelve months and when top search...
Twitter launches Twitter Privacy Center
For people to trust Twitter with their personal information, it launched the Twitter Privacy Center to provide more...
Interviews
[Interview] Celebrating Mother’s Day & then returning to life as usual is tokenism: Burzin Mehta, Ogilvy
Being in the industry for more than two decades, Burzin Mehta has managed some iconic brands like Johnnie Walker, Dove, McDonald's,...
Udit Mediratta on Budweiser’s extended association with football through Premier League
To leverage the audience affinity offerings that come with leagues such as the Premier League, Budweiser takes a deep dive and explores...
Case Studies
Case Study: How Wakefit.co used social media to create product awareness
Highlighting the confusion faced by buyers for mattresses from offline stores, Wakefit.co presented a comical take on the issue while educating consumers...
[Case Study] How XYXXCrew leveraged influencers on Halloween to break the taboo around Underwears
The Case Study on the XYXXCrew brand highlights the struggles men face when it comes to underwear through the voice of influencers.
Infographic
Infographic: Snapchat users buying behaviour data
Buying behaviour data shared by Snapchat reveals Snapchatters are 2x more likely to share a moment about their purchase than non-Snapchatters
#Infographic: 7 Social Media marketing mistakes to absolutely avoid
Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
