Fresh

M K Machaiah

Mindshare, one of India’s largest full service media agency, a part of GroupM has announced the appointment of M K Machaiah, known as Mac,...
brands that wished Rajinikanth

Social Samosa takes a look at brands that wished Rajinikanth on his 67th birthday in an innovative way. On the occasion of Superstar Rajinikanth's birthday,...

Campaign Reviews

Fukrey Returns' digital marketing

Social Samosa takes a look at Fukrey Returns' digital marketing strategy - right from the launch of it's trailer to its release today. The 2013 comedy...
Lightning Fast Movies

Swiggy, one of the largest online food ordering and delivery platform once again collaborated with AIB to release their video Lightning fast movies which...

Interviews

Snickers' social media strategy

Social Samosa gets in conversation with Yogesh Tewari, Marketing Director – Mars Wrigley Confectionary, India to understand Snickers' social media strategy Tewari gives an oveall...
Beebom

Social Samosa gets in conversation with Devinder Maheshwari, Chief Business Officer, Beebom - one of the upcoming tech blogs in India. Maheshwari shares what led...

CASE STUDIES

I Am Green Army

Brand Mahindra Lifespaces Agency Gozoop Green Home developers, Mahindra Lifespaces’ rolled out their campaign, I Am Green Army, to strengthen their association with sustainable and eco-friendly communities. Objective The I...

Infographic

Social Video Marketing

Video is the future of social media, and the format is doing spectacularly well already, not just on YouTube, but on Facebook, Twitter, Instagram...
more likes

The uncompromisable, ever elusive, and most sought after metric on Facebook is ‘Likes’, and it is not just teens and 20-something millennials that obsess...

Travel Lounge

Jobs.socialsamosa.com

BHGAwards

Silk Glamor

Meet-technically-assessed-aspirants-with-AmbitionUp

Yearbook of social media campaigns