Campaign Reviews

Cadbury Silk

'Sang Rahiyo' call it an ad campaign or an age-old smart product placement tactic? Social Samosa gets talking to the makers and...
Samaara Tea

Samaara Tea's digital campaign ’Kuch Baatein Kadak Hai’ introduced the brand's focus on the evolution of thoughts in Indian society. We understand...

News

Weekly news roundup

Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Workplace Facebook

Workplace by Facebook launched two new updates subjected to the new ways organizations are opting to operate in the midst of the...

Interviews

Rana Barua SAMMIE 2020 interview

In an exclusive conversation with Social Samosa, Rana Barua from Havas Group India, Jury Chair (Media), sheds light on the evolving trends...
Neliswa Nkani

In conversation with Social Samosa, South African Tourism's Neliswa Nkani talks about their marketing strategy against the pandemic's impact on tourism and...

Case Studies

BGauss Diwali campaign

For its Diwali campaign, BGauss leveraged micro-influencers through a contest. The case study explains how BGauss drives engagement in phases through the...
Reliance General Insurance

With the launch of a brand mascot, Brobot, Reliance General Insurance case study explains how the brand aimed to build a simplified digital...

Infographic

social media competitor analysis

Staying ahead of your competition is essential for your brand to survive among the abundant options. The tips and steps in this...
infographic trust

Trust has become the most essential factor for online businesses in the face of the pandemic, this infographic takes you through elements...