Fresh
Facebook Messenger now lets you Unsend messages
Facebook Messenger's newest update allows users to delete messages within 10 minutes of being sent. The feature may be called ‘Unsend’.
Text, group chats, photos,...
Instagram’s new updates for in-app shopping and time spent
Instagram has announced three new ways to discover new products, shop from your favorite brands and keep track of all your shopping inspiration in...
Campaign Reviews
Big Bazaar’s Diwali Aa Rahi Hai stands lit, feel experts
Big Bazaar Diwali campaign has been rolled out, a film directed by Anurag Kashyap which portrays Diwali revelry in a train while away from...
Arrow impresses experts with ‘Best is yet to Come’ campaign
Marking its 25-year long journey in India, Arrow launched a digital film titled The Best Is Yet To Come.
Best is yet to come is...
News
Facebook Messenger now lets you Unsend messages
Facebook Messenger's newest update allows users to delete messages within 10 minutes of being sent. The feature may be called ‘Unsend’.
Text, group chats, photos,...
Instagram’s new updates for in-app shopping and time spent
Instagram has announced three new ways to discover new products, shop from your favorite brands and keep track of all your shopping inspiration in...
Interviews
Interview: Digital has helped BFSI brands shed ‘Serious guy’ image: Ravindra Sharma, SBI Life Insurance
Ravindra Sharma, SVP & Chief of Brand & Corporate Communications, SBI Life shares the brand’s objective behind Main Se Hum campaign, their focus on...
Interview: My objective is to create a desire in my reader to visit the place: Deepika Gumaste, Feet On The Map
Bringing something unusual for her audience is her USP; meet Deepika Gumaste, travel influencer and blogger of Feet On The Map as she shares...
Case Studies
Case Study: A look at Mother Dairy’s content strategy
Brand: Mother Dairy
Agency: WATConsult
Challenges
With time it was observed that Facebook is witnessing a decline in organic reach which in return is, somewhere, increasing the...
Case Study: How Tata Salt’s #MissingI used cross promotion to drive an important message
Brand Introduction
Tata Salt claims to enjoy a market leadership in the branded salt category with a 44percentt market share and reaches more than 148...
Infographic
Infographic: 95% of people have watched an explainer video
This video statistics infographic understands how brands are integrating videos and how consumers are attracted to it.
Marketing has come a long way from traditional...
[Infographic] Video Consumption Statistics 2018
The infographic takes a look at some of the prominent video consumption statistics 2018, giving brands and agencies insight into what works and what...
