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News
Fresh
Indian Social Media
Social Media Platforms
Facebook
Instagram
Youtube
Twitter
LinkedIn
Snapchat
Pinterest
Clubhouse
TikTok
Industry Updates
Social Media Campaigns
Social Media Campaign Spot
Samosa Snippets
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Social Media Case Studies
Social Media Strategy Reviews
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Tool Spotlight
Agency Feature
Platform Feature
Tool Feature
Brand Managers
Advertising, Digital and Marketing Courses
Experts Speak
Brand Saga
#SocialThrowback
Topical Spot
More
#SSIPLWatch
Samosa Talks
WFH Diaries
Best Social Media Brands
Best Social Media Brands 2020
Best Social Media Brands 2019
BSMB – 2018
BSMB 2017
Decade Samosa
Know Your Leader
Indian Agency Awards
#GirlsWhoSailed
Indians Who Went Further
Mega Icons
Social Samosa 30Under30
Social Samosa 30under30 2018
Social Samosa 30under30 2016
The Lifestyle Influencer Awards
Social Media Superwomen
Superwomen 2018
Superwomen 2017
Superwomen 2016
Road to 2021
Events
Samosa Family
Media Samosa
Social Ketchup
Local Samosa
Jobs.socialsamosa.com
Campaign Feature
Mar 9, 2023
Co-Marketing redefined –
a new D2C Campaign from Dolby
India
Topical Spot
Jan 5, 2023
Zomato-Blinkit collab ‘mangoge’,
brand creatives ‘denge’
Samosa Snippets
Feb 8, 2023
From Kiara to Alia, how Manyavar
features bride-to-be in ads
to garner...
Case Studies
Oct 31, 2022
Case Study: How Lux raised
awareness around breast cancer
by launching its...
Industry Updates
Nov 23, 2022
Amid mass layoffs, Monster
employees fake resign to announce
rebranding exercise
Interviews
Jun 27, 2022
There’s no pride in coming
up with an idea, it’s more
about...
#SSIPLWatch
May 16, 2022
IPL Playbook: Anil Viswanathan
on the eternal bond of Cadbury
Dairy Milk...
News
Oct 28, 2022
Elon Musk takes over Twitter
with no holds barred – All
you...
IAA
Aug 2, 2022
#AgencyCon 2022: Agency in
the Metaverse and Web3 World
Experts Speak
Apr 27, 2022
Expert Speak: The question
of the future of Twitter in
the hands...
Campaign Spot
Mar 8, 2023
Max Fashion celebrates International
Women’s Day with #ItsSoYou
campaign
Best Social Media Brands 2022
Sep 13, 2022
Best Social Media Brands, SAMMIE
2022 – Nominations open now
Experts Speak
Nov 21, 2022
Women in advertising reflect
on breaking the glass ceiling
& making way...
#SocialThrowback
Dec 27, 2022
Social Throwback 2022: Metaverse
campaigns that married commerce
with creativity
Experts Speak
Jan 16, 2023
How can brands get their LGBTQIA+
representation right?
Fresh
Expert Speak: The Do’s & Don’ts of rebranding…
Mar 20, 2023
Iconic brands such as Nokia and Castrol announced a complete rebranding, including a revamped logo. In the past brands such as Tropicana...
Mullen Lintas appoints Sharon Picardo as Executive Director and Head of Mumbai
Mar 20, 2023
Sharon Picardo will head the Mumbai team and consolidate and grow the operations of Mullen Lintas. Mullen Lintas, the...
World Sleep Day 2023: Brands talk about the importance of fixing sleep cycles in creatives and campaigns
Mar 20, 2023
FTC issues orders for social media and video streaming platforms for misleading ads
Mar 20, 2023
4 out of 5 digital users in India consider Snapchat as their fun, happy place: YouGov survey
Mar 20, 2023
Infectious Advertising appoints Ashish Naik as Executive Creative Director
Mar 20, 2023
Social Panga wins the social media mandate for Tata AIG
Mar 20, 2023
Men’s IPL 2023: All you need to know about sponsors, brand partners & jerseys
Mar 17, 2023
Anita Kotwani gets promoted to CEO Media, South Asia, dentsu
Mar 17, 2023
Limca launches its new summer campaign
Mar 17, 2023
News
FTC issues orders for social media and video streaming platforms for misleading ads
Mar 20, 2023
As per Federal Trade Commission, in 2022 alone, consumers reported losing more than 1.2 billion to fraud that started on social media,...
Snapchat’s new Content Controls feature allows parents to monitor suggestive content
Mar 17, 2023
Snapchat Content Controls falls under its Family Center tool and aims to filter sensitive and suggestive content from appearing on the teens’...
New AI features are coming to Google Docs, Gmail, and more; here’s how to use
Mar 16, 2023
Meta lays off 10,000 more employees in the second round of layoffs
Mar 15, 2023
Interviews
Expert Speak: The Do’s & Don’ts of rebranding…
Mar 20, 2023
Iconic brands such as Nokia and Castrol announced a complete rebranding, including a revamped logo. In the past brands such as Tropicana...
Mental peace is the most important factor affecting performance at work: Kabita Singh
Mar 17, 2023
Kabita Singh, the creator of Kabita’s Kitchen, turned entrepreneur talks about the recipe of her success and gives a whiff of the...
The approach of demarcating traditional media planners from digital planners not feasible anymore: Anisha Iyer
Mar 16, 2023
Pushing the envelope of activewear: How Blissclub stepped into judgment-free communication
Mar 15, 2023
Case Studies
Case Study: How Domino’s V-Day video campaign engaged with Gen-Z in their own language…
Mar 16, 2023
Domino’s #SayItWithAPizza campaign explored the new dating arena by creating social media characters that enabled the audience to understand new age concepts...
Case Study: How the Too Yumm! influencer campaign gained over 307Mn+ views
Mar 14, 2023
Using the full potential of influencers and virality of dance steps, Too Yumm! initiated a UGC campaign garnering 3K+ entries for the...
Case Study: How Center Fruit’s branded content campaign reached 135 Mn+ in 5 weeks
Mar 2, 2023
Case Study: How Fevicol used Instagram Reels Remix feature to engage users
Feb 21, 2023
Case Study: How Colors TV garnered 400+ Mn Reach in Valentine’s Week for the launch of new show
Feb 15, 2023
Case Study: How influencer activity for Bachchhan Paandey’s release campaign garnered 1Bn impressions
Feb 14, 2023
CAMPAIGN SPOT
Campaign Spot
Mar 17, 2023
Limca launches its new summer
campaign
Campaign Spot
Mar 14, 2023
CRED launches a new influencer
marketing campaign to create
buzz around its...
Campaign Spot
Mar 14, 2023
Bombay Times’ Out &
Proud @Work campaign aims to
make workplaces inclusive for...
Campaign Spot
Mar 9, 2023
Swiggy Holi ad controversy:
brand takes down its OOH advert
after backlash
Campaign Spot
Mar 9, 2023
Star Sports’ Tata IPL 2023 Campaign captures
the excitement of the game
with Cricketers
Campaign Spot
Mar 9, 2023
#BoycottBharatMatrimony trends
on Twitter as new campaign
draws flak
Campaign Spot
Mar 8, 2023
Women’s Day campaigns 2023:
Brands look at gender through
a different perspective
Campaign Spot
Mar 8, 2023
Max Fashion celebrates International
Women’s Day with #ItsSoYou
campaign
Campaign Spot
Mar 6, 2023
Whisper’s new ad highlights
the importance of menstrual
education
Campaign Spot
Mar 1, 2023
Ranveer Singh & Pepsi empower
the youth to break societal
norms
Infographic
Infographic: A timeline of Elon Musk-Twitter deal gone wrong
Sep 23, 2022
The lengthy and tad bit confusing series of events that unfolded during the incomplete acquisition of Twitter by Elon Musk has been...
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
May 17, 2022
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Infographic: LinkedIn shares The Great Reshuffle & the power of a Unified Brand
Apr 8, 2022
Infographic: Types of YouTube videos small businesses can create
Apr 1, 2022
Campaign Reviews
Pathaan marketing relies solely on Brand SRK
Jan 27, 2023
Here's how 'Brand SRK' worked its charm into Pathaan's marketing strategy that completely avoided the traditional marketing route.
Shark Tank marketing strategy: Was it a successful pitch?
Jan 10, 2023
With the latest season, Shark Tank India marketing strategy focuses on the unique start-ups and leverages the stardom that the show and...
The different flavours of MasterChef India marketing strategy
Jan 6, 2023
Social Throwback 2022: Brands incorporate food trends with new launches & partnerships
Dec 26, 2022
Inside: TVF Pitchers’ ‘pitching’ strategy
Dec 23, 2022
Wednesday Addams unleashes the Thing to promote Netflix’s new series
Dec 16, 2022
#SSIPLWATCH
IPL Media Rights Owners announced; Disney Star bags TV Rights & Viacom18 owns digital media
Jun 14, 2022
IPL 15 saw 80 brands over 39 categories: TAM Data
May 30, 2022
BRAND SAGA
Brand Saga: A ‘Carvaan’ of ads that personified a ‘music player’
Oct 28, 2021
Brand Saga: A tale for every occasion – Amazon India’s storytelling legacy
Oct 7, 2021
Popular
Max Fashion celebrates International Women’s Day with #ItsSoYou campaign
Mar 8, 2023
Co-Marketing redefined – a new D2C Campaign from Dolby India
Mar 9, 2023
Men’s IPL 2023: All you need to know about sponsors, brand partners & jerseys
Mar 17, 2023
Meta releases comprehensive dataset for AI practitioners
Mar 14, 2023
Industry Update
Hisense appoints Vipin Yadav as Director Marketing
Mar 14, 2023
Infectious Advertising appoints Ashish Naik as Executive Creative Director
Mar 20, 2023
Anirban Mozumdar becomes Chief Strategy Officer at Havas Creative India
Mar 16, 2023
Wunderman Thompson South Asia announces new leadership appointments
Mar 14, 2023
Anita Kotwani gets promoted to CEO Media, South Asia, dentsu
Mar 17, 2023
Vero and ON PURPOSE announce agency alliance
Mar 17, 2023
SOCIAL KETCHUP
10 Alka Yagnik songs we’re unable to stop humming over the years!
March 20th, 2023
The Janta believes that Mrs Chatterjee Vs Norway is Rani Mukerji’s best performance till date!
March 20th, 2023
From Anushka Sen’s latest film to the Quick Style vibing on “Tip Tip Barsa Paani”, this weekend’s roundup has every fun update of the weekend
March 20th, 2023
The Janta believes that Kapil Sharma has proved his versatility with Zwigato!
March 20th, 2023
Jagriti Pahwa loves that every day brings a new challenge and helps improve her versatility
March 17th, 2023
From the new season of Mismatched to the launch of a new studio project, this weekly roundup will get you excited
March 17th, 2023
From Guneet Monga’s documentary on Yo-Yo Honey Singh to Sanjay Dutt joining the cast of Hera Pheri 3, we have it all in our E Round-up!
March 17th, 2023
What’s Love Got to Do With It? is a pleasant and refreshing cross-cultural rom-com
March 17th, 2023
13 dreamy bedrooms from movies and TV shows that we can’t stop obsessing over on World Sleep Day
March 17th, 2023
Awez Darbar: the creator who makes the best out of social media trends
March 16th, 2023
From embracing womanhood to revisiting moves of ‘Dum Dum’, here are some Reel trends that caught our interest.
March 16th, 2023
Parasite fame Choi Woo Shik opens up about working with BTS singer V in upcoming Prime Video Korean reality series Jinny’s Kitchen!
March 16th, 2023