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Advertising insiders tell the truth behind CCI raids
Mar 21, 2025 16:57 IST
6 Min read
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McDonald's CMO Arvind RP on marketing Korean flavours to Indian consumers
Mar 21, 2025 18:57 IST
3Min read
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ZEE5’s Shresth Gupta on CTV, regional content, and the future of SVOD in India
Mar 20, 2025 15:25 IST
9 Min read
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News
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X takes Indian Government to court over alleged online censorship
Mar 21, 2025 13:24 IST
3 Min read
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Meta introduces topic tags, reply controls, & video updates to Threads
Mar 21, 2025 12:02 IST
2Min read
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Adobe expands AI capabilities for personalised marketing campaigns
Mar 19, 2025 18:57 IST
3 Min read
Industry Updates
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Prerna Parmar joins Dentsu India as Senior Creative Director
Mar 21, 2025 19:23 IST
1 Min read
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Santosh Padhi starts new chapter with the launch of ad agency ‘Into Creative’
Mar 21, 2025 11:27 IST
2Min read
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Topical Spot
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How ads are dismantling stereotypes about down syndrome
Mar 21, 2025 18:56 IST
2 Min read
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Ads that make us smile in times of stress
Mar 20, 2025 19:18 IST
2Min read
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Experts Speak
Advertising insiders tell the truth behind CCI raids
Mar 21, 2025 16:57 IST
6 Min read
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Automobile marketers embrace digital innovation and rural reach to navigate a slower H1
Mar 19, 2025 14:57 IST
5Min read
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Interviews
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ZEE5’s Shresth Gupta on CTV, regional content, and the future of SVOD in India
Mar 20, 2025 15:25 IST
9 Min read
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I wish someone had told me earlier that it’s okay to assert yourself: Niti Kumar of Starcom
Mar 12, 2025 10:00 IST
7Min read
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Case Studies
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Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
Mar 17, 2025 13:04 IST
4 Min read
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Case Study: How Sunfeast Fantastik! combined on-ground activations and digital buzz to help Gen Z move on from their exes
Mar 05, 2025 11:48 IST
5Min read
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Case Study: How Pulse Candy blended AI storytelling with immersive experiences at Maha Kumbh
Feb 27, 2025 18:52 IST
5 Min read
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Case Study: How Frido used QR codes & curiosity driven marketing to launch the cuddle sleep pillow
Feb 25, 2025 10:15 IST
5 Min read
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Case Study: How Aisle used meme marketing to reinvent old-school romance for Gen Z
Feb 17, 2025 11:45 IST
6 Min read
Campaign Spot
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Travel brands amp up advertising blitz on Spotify with the onset of summer
Mar 17, 2025 17:15 IST
4 Min read
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Original Source’s new ad leverages AI to make showering feel like an extreme sport
Mar 11, 2025 18:54 IST
2Min read
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Guest Post
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Making your presence felt in the cluttered brand space during IPL
Mar 20, 2025 10:53 IST
3 Min read
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Unleashing the full potential of AI in 2025
Mar 19, 2025 17:08 IST
5Min read
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What you need to know about social media strategy as a legacy brand in India
Mar 11, 2025 10:05 IST
4 Min read
Samosa Snippets
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How corporate cartels quietly shape markets & prices
Mar 21, 2025 19:21 IST
7 Min read
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Can Tesla’s White House stunt save its image?
Mar 20, 2025 19:00 IST
5Min read
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Marketing and Women’s Day evolution: From radical protest to corporate lip service
Mar 07, 2025 18:07 IST
8 Min read
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Movie Marketing
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From Reels to radio: How Mere Husband Ki Biwi made noise before its release
Feb 21, 2025 12:31 IST
4 Min read
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Inside the mighty marketing tour of Baby John
Dec 27, 2024 19:22 IST
5Min read
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