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Fresh
Brand creatives from designers that did not take a sick day for the long weekend
Friday is usually greeted with open arms and doe-eyed love, but the only Friday that professionals were not happy about is today....
Raksha Bandhan Campaigns 2022: Brands to celebrate the ‘nok jhonk’
Brands celebrate the bond of love and warmth through Raksha Bandhan 2022 campaigns with an emotional lean.
Constant...
News
Meta introduces ad automation tools & B2B targeting to drive growth & sales
To enable advertisers and B2B marketers with resources that bolster objectives such as growth and sales, Meta has launched ad automation tools...
Snapchat+ is now available in India for INR 49
Snapchat+ to offer a premium version to the South Asian nation for 62 cents a month; it aims to boost its client...
Interviews
Vehicle & furniture leasing, travel, & qCommerce are few segments this generation spends on: Upali Nag
Upali Nag shares how media, communication, and marketing strategies need to be rooted in knowing this person as deeply as possible.
From team to metrics, top of the funnel & bottom of the funnel are kept separate at SUGAR: Kaushik Mukherjee
Kaushik Mukherjee of SUGAR Cosmetics shares how all their marketing strategies are less short-term sales oriented and more long-term brand oriented. We deep...
Case Studies
Case Study: How Durex made end users a part of their pride month campaign
Durex celebrated pride month with its #LoveLoudAndProud campaign which garnered 32.6 million impressions. The campaign was focused on bringing out the common...
Case Study: How Johnson & Johnson’s Be The Change For TB created awareness among the TG of 18-29 years
Johnson & Johnson Be The Change For TB case study understands how the brand created awareness and brought about a change in...
Infographic
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Infographic: LinkedIn shares The Great Reshuffle & the power of a Unified Brand
During The Great Reshuffle being experienced by employees and employers, companies need to reach internal talent and end users, both, with their...
Campaign Reviews
Inside: The Darlings of movie marketing…
With Netflix & Red Chilies’ newest thriller dark-comedy Darlings, the makers took an ominous and suspenseful route to reach the audience in...
Inside: JugJugg Jeeyo Marketing Strategy – A Reels heavy affair…
With JugJugg Jeeyo hitting the theaters, Dharma Productions and Viacom 18 leveraged the movie’s soundtrack and dialogues as a part of the...
