Fresh

News

WhatsApp Channels

Channels is a private way to follow people and organizations right within WhatsApp which will be available in Singapore and Colombia for now.
Meta verified

Meta Verified, the feature that allows users on Instagram and Facebook to verify their identity, is now available in India with legacy...

Interviews

Puneet Das

Puneet Das of Tata Consumer Products shares insights on GenZ consumers and how Tetley's marketing journey is shifting with changing consumer mindset....
Dunzo marketing

Dunzo’s Tanveer Khan decodes the secretive - not so anymore, reel strategy followed by the brand. Right from their humble origins from...

Case Studies

Star Health Insurance

With rising costs and medical inflation, should a medical emergency arise, people tend to dip into their savings. Star Health Insurance’s ‘Save...
Bholaa

With TheSmallBigIdea, Ajay Devgn starrer Bholaa managed to create pre-buzz hype using the movie's behind-the-scenes footage, receiving total 113 million views.

Infographic

Twitter Purge

The lengthy and tad bit confusing series of events that unfolded during the incomplete acquisition of Twitter by Elon Musk has been...
Infographic Web 3.0

This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...

Campaign Reviews

Zara Hatke Zara Bachke movie marketing

The Zara Hatke Zara Bachke movie marketing was backed by Vicky Kaushal’s love for music, the tour through the local flavours of...
Spider-verse movie marketing

Spider-Man: Across the Spider-Verse has swung into theatres and generated $51.75 million on its opening day globally. In India, its social media...