News

11123 News

YouTube expands AI audio generation tool to all U.S. creators

By Social Samosa
Oct 15, 2024 13:03 IST 2 Min read
1 News

Microsoft's VP of GenAI research Sebastien Bubeck joins OpenAI

By Social Samosa
Oct 15, 2024 12:46 IST 1Min read
123 News
X drops Unilever from lawsuit after reaching new ad deal
By Social Samosa
Oct 14, 2024 12:47 IST 2 Min read
1 News
Creators on X to see higher payouts with premium engagement focus
By Social Samosa
Oct 14, 2024 12:32 IST 2 Min read
123 News
X excluded from EU's tech regulations under Digital Markets Act
By Social Samosa
Oct 11, 2024 14:27 IST 2 Min read

Industry Updates

21 Industry Updates

Rusk Media appoints Nikhil Tonk as Head of Ads Servicing

By Social Samosa
Oct 15, 2024 13:10 IST 1 Min read
123 Industry Updates

Fixderma appoints Preetam Jena as CMO

By Social Samosa
Oct 15, 2024 13:06 IST 1Min read
1 Industry Updates
Salim Khubchandani joins SRV Media as Strategic Advisor
By Social Samosa
Oct 15, 2024 12:51 IST 1 Min read
21 Industry Updates
82.5 Communications bags De Beers Group’s creative mandate
By Social Samosa
Oct 14, 2024 19:02 IST 2 Min read
12 Industry Updates
Wybor ropes in Axar Patel as brand ambassador
By Social Samosa
Oct 14, 2024 17:48 IST 1 Min read

Topical Spot

123 Topical Spot

How brands leveraged experiential marketing for Navratri & Durga Pujo

By Joe Sinha
Oct 14, 2024 19:31 IST 3 Min read
ubg Topical Spot

Navratri to Durga Puja: How brands are celebrating the 9 days

By Joe Sinha
Oct 11, 2024 19:19 IST 2Min read
1 Topical Spot
How brands wove storytelling & humor to bring Navratri campaigns to life
By Joe Sinha
Oct 04, 2024 19:02 IST 3 Min read
11 Topical Spot
Brands take the meme-route to celebrate Gandhi Jayanti 2024
By Social Samosa
Oct 03, 2024 19:51 IST 2 Min read
Gandhi Jayanti ads Topical Spot
Evergreen ads that hold relevance on Gandhi Jayanti
By Shamita Islur
Oct 01, 2024 19:32 IST 2 Min read

Experts Speak

cscs Experts Speak

Festive boom and e-commerce’s continued reign in India

By Harshal Thakur
Oct 15, 2024 10:01 IST 8 Min read
charm to advertising Experts Speak

Bringing back the golden era of advertising

By Pranali Tawte
Oct 14, 2024 16:01 IST 7Min read
Colour purple Experts Speak
Understanding Navratri colours: The regal charm of purple
By Pranali Tawte
Oct 11, 2024 16:18 IST 4 Min read
automobile industry driving festive cheer Experts Speak
How the automobile industry is driving festive cheer in 2024
By Shamita Islur
Oct 11, 2024 13:09 IST 6 Min read
role of Pink in marketing Experts Speak
Understanding Navratri colours: The versatile role of Pink in marketing
By Shamita Islur
Oct 10, 2024 14:43 IST 6 Min read

Interviews

ks Interviews

Ask for opportunities, promotions, and raises: Krithika Sriram to young women in the industry

By Harshal Thakur
Oct 10, 2024 14:44 IST 7 Min read
Ashima Mehra Interviews

Stay curious, hungry and fearless: Ashima Mehra, FCB India

By Karuna Sharma
Oct 01, 2024 15:35 IST 9Min read
Vineet Bajpai, Magnon Group Interviews
AI tools can't replace human touch, clients still need agency expertise: Vineet Bajpai, Magnon Group
By Shamita Islur
Sep 27, 2024 13:14 IST 13 Min read
Amit Thaker. Interviews
Amit Thaker of Interactive Avenues on adapting to new media consumption trends
By Social Samosa
Sep 20, 2024 17:36 IST 4 Min read
Jockey India's CMO Nihal Rajan Interviews
We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan
By Shamita Islur
Sep 19, 2024 14:02 IST 11 Min read

Case Studies

123 Case Studies

Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes

By Social Samosa
Oct 11, 2024 10:00 IST 3 Min read
11 Case Studies

Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse

By Social Samosa
Sep 30, 2024 13:08 IST 4Min read
1 Case Studies
Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
By Social Samosa
Sep 26, 2024 16:58 IST 4 Min read
1111 Case Studies
Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD
By Social Samosa
Sep 16, 2024 12:52 IST 4 Min read
rakhi Case Studies
Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
By Social Samosa
Sep 02, 2024 11:05 IST 4 Min read

Campaign Spot

13000 Campaign Spot

This new campaign shows why your SIP deserves a promotion

By Social Samosa
Oct 11, 2024 14:53 IST 3 Min read
159 Campaign Spot

Aditya Birla Group’s latest campaign honours Gandhi’s legacy through Instruments of Change

By Social Samosa
Oct 09, 2024 16:55 IST 3Min read
fwef Campaign Spot
Bhuvan Bam’s Vasya comically meets Sidhu, Kusha Kapila, Poonam Pandey in new ad film
By Harshal Thakur
Oct 04, 2024 19:59 IST 2 Min read
Roku's new ads Global Samosa
Roku's new ads turns tech frustrations into a hilarious screaming match
By Shamita Islur
Oct 03, 2024 19:28 IST 2 Min read
Coca-Cola’s new campaign Campaign Spot
Coca-Cola’s new campaign shows how an epic game of football turns strangers into ‘Intimate Strangers'
By Sneha Medda
Oct 01, 2024 19:55 IST 2 Min read

Guest Post

ICC Women’s T20 World Cup Guest Post

How the ICC Women’s T20 World Cup is changing sponsorship dynamics

By Social Samosa
Oct 14, 2024 10:00 IST 5 Min read
festive season Guest Post

Enhancing online and offline shopping during the festive season

By Social Samosa
Oct 03, 2024 11:45 IST 4Min read
Experiential Marketing Guest Post
Achieving festive success with experiential marketing in a digital world
By Social Samosa
Oct 01, 2024 11:45 IST 3 Min read
audio marketing festive season Guest Post
Unlocking the potential of audio marketing during India's festive season
By Social Samosa
Sep 26, 2024 14:24 IST 4 Min read
influencer marketing festive Guest Post
Diversity and inclusion in influencer marketing this festive season
By Social Samosa
Sep 25, 2024 12:39 IST 3 Min read

Samosa Snippets

123 Samosa Snippets

Mountain Dew's rebranding: From bold redesigns to a nostalgic 2025 refresh

By Joe Sinha
Oct 11, 2024 18:39 IST 3 Min read
role of Pink in marketing Experts Speak

Understanding Navratri colours: The versatile role of Pink in marketing

By Shamita Islur
Oct 10, 2024 14:43 IST 6Min read
123 Samosa Snippets
Adieu, Ratan: The Titan who soared high & cared deeply
By Joe Sinha
Oct 10, 2024 12:10 IST 5 Min read
cbhc Experts Speak
Understanding Navratri colours: Blue’s comforting effect on consumer psyche
By Harshal Thakur
Oct 09, 2024 13:36 IST 7 Min read
red navratri colour marketing Experts Speak
Understanding Navratri colours: How red symbolises energy & innovation in branding
By Sneha Medda
Oct 08, 2024 17:13 IST 6 Min read

Movie Marketing

Emily in Paris Movie Marketing

Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday

By Harshal Thakur
Sep 13, 2024 20:41 IST 4 Min read
fefe Movie Marketing

GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal

By Harshal Thakur
Sep 06, 2024 18:39 IST 4Min read
fcefc Movie Marketing
Call Me Bae’s marketing traces Mumbai through Bae’s lens
By Harshal Thakur
Sep 05, 2024 17:04 IST 4 Min read
OUIGXD Movie Marketing
Stree 2 promotions invoke old spells from the marketing playbook
By Harshal Thakur
Aug 14, 2024 17:48 IST 3 Min read
Bad Newz Movie Marketing
Bad Newz banks on Tauba Tauba and trending reels for its marketing
By Pranali Tawte
Jul 19, 2024 20:05 IST 5 Min read