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Aisle Network’s Riya Sawant on what no longer works for Valentine’s marketing
Feb 12, 2026
17:37
IST
4 Min read
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Beyond the spike: Why culture-first brands outlast viral success
Feb 12, 2026
18:21
IST 4Min read
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Latest Stories
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OpenAI researcher Zoe Hitzig resigns amid concerns over ads in ChatGPT
Feb 12, 2026
19:06
IST 2 Min read
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Roses, roasts & retail: The many moods of Valentine’s week ads in 2026
Feb 12, 2026
18:40
IST 3Min read
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News
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YouTube introduces auto captions on mute, adds image to video feature
Feb 12, 2026
12:24
IST 1 Min read
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Threads rolls out AI feature to adjust feed algorithm
Feb 12, 2026
11:44
IST 1Min read
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Google details 2026 ads strategy centered on AI-powered search and commerce
Feb 12, 2026
07:00
IST
2 Min read
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Industry Updates
OpenAI researcher Zoe Hitzig resigns amid concerns over ads in ChatGPT
Feb 12, 2026
19:06
IST 2 Min read
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New India Abroad names Bhabani Prasad Das as Chief Business Officer
Feb 12, 2026
18:38
IST 2Min read
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Topical Spot
Roses, roasts & retail: The many moods of Valentine’s week ads in 2026
Feb 12, 2026
18:40
IST 3 Min read
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Super Bowl 2026 campaigns blend humour, celebrities and community storytelling
Feb 11, 2026
18:37
IST 2Min read
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Experts Speak
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To Valentine or not: How brands are navigating love’s cultural split
Feb 11, 2026
17:57
IST 7 Min read
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Pharma marketing in 2026 will be digital-first but trust-led, say industry leaders
Feb 09, 2026
11:35
IST 7Min read
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Interviews
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Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns
Feb 04, 2026
09:00
IST 7 Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST 7Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
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Nike’s latest campaign celebrates national and emerging cricket talent
Feb 06, 2026
17:59
IST 3 Min read
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Anthropic's Super Bowl campaign takes a dig at OpenAI over ads in AI chatbots
Feb 05, 2026
17:18
IST 3Min read
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Guest Post
Beyond the spike: Why culture-first brands outlast viral success
Feb 12, 2026
18:21
IST 4 Min read
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The changing economics of Valentine’s Day marketing in India
Feb 11, 2026
12:30
IST 4Min read
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Brands will face recall and impact risks without CTV strategies in 2026
Feb 03, 2026
15:24
IST
3 Min read
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Samosa Snippets
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Understanding the modus operandi behind OpenAI's partnerships and acquisitions
Feb 09, 2026
15:13
IST 6 Min read
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WPL becomes a platform for brand storytelling beyond cricket
Feb 03, 2026
19:50
IST 4Min read
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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