Does India's pharma industry need a creative facelift?
The Gen Z factor: Why our agency culture is changing from within
Mayur Hola on building the brand that doesn’t take itself seriously
News
Karnataka HC objects to X corp lawyer referring to officials as ‘Tom, Dick and Harry’
IAS & DoubleVerify launch attention metrics for Snapchat Ads
Meta to enforce SEBI-compliant verification for securities & investment ads in India
Google rolls out offerwall to support publisher revenue beyond ads
Industry Updates
Wondrlab names Bharatesh Salian as President – Digital
Delhi High Court reopens Crocs’ legal battle over foam clogs design
Topical Spot
Pride 2025 campaigns spotlight real relationships & acts of support
Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Experts Speak
Does India's pharma industry need a creative facelift?
Why some brands are betting on long copy to win real attention
Interviews
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX
Learning boundaries from French advertising culture with Youri Guerassimov
Case Studies
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa