Right from tweeting sneak peeks of their daily lives to having a one-on-one conversation with their followers, celebrities on Twitteruse the virtual bridge that...

Brand ICICI Lombard General Insurance Company Agency KRDS India ICICI Lombard kicked off the sixth edition of their Caring Hands initiative, offering health care services to underprivileged children...

Campaign Reviews


Cause marketing has been tried and tested. Brands now, try to invalidate superstitions with hard-hitting content emerges as the latest marketing strategy. As harsh as we...

Conquering the art of social media marketing has become a requisite for political campaigns to sway voters, especially the ones living in front of...


Ford India on social media

This interview is a part of our series reporting the nexus between the automobile industry and social media, here's a peek into the presence of...
Nazar Battu

Social Samosa interacts with Nazar Battu Productions on how they live up to the quirky name with content that is not only relevant, but...


Blogger Pinterest

Pinterest, as a social media platform can easily be termed as a niche, an acquired taste. It does not boast of nearly half a...
[Infographic] Influencer Marketing Outlook 2017

Digital Marketing constitutes a number of channels such as Influencer Marketing, Paid Search, Affiliate Marketing, Organic Search and many more, but one of these...

Decor Chutney

Yearbook of social media campaigns


Tata Tea – Alarm Bajne Se Pehle Jaago Re!

We know the issues around us today. We care about things that are wrong, but we choose to wait till crisis strikes.Why react once the tragedy has happened? Let's act when it matters the most. Let's be Pre-Activists.Alarm Bajne Se Pehle #JaagoRe

Posted by Jaago Re on Monday, 13 February 2017

Alarm Bajne Se Pehle Jaago Re

Saloni's story

Women give birth to children, why are they then denied the right to participate in the final rituals of their own parents? #MyDaughterWill is an initiative that aims to make a change by giving daughters the same rights as sons –

Posted by Mydaughterwill on Monday, 20 February 2017