Fresh
Morris Garages India ropes in Benedict Cumberbatch as brand ambassador to underline its British essence
Ever since their grand arrival in the Indian market, Morris Garages has leveraged its legacy brand image, altered to the preference and...
Snapchat teams up with four IPL teams
Snapchat has teamed up with Mumbai Indians, Rajasthan Royals, Chennai Super Kings, and Kolkata Knight Riders this IPL season.
Campaign Reviews
#BrandSaga: Nokia- A resounding success story of ‘Connecting People’
More than a technology brand, Nokia India's advertising journey has been about 'Connecting People'.
The only one time...
Campaign Face-off: Franklin Templeton’s #InvestForProgress v/s Bajaj Allianz’s #LifeGoalsSeeNoGender
In this women's day campaign face-off, experts pen down their thoughts on whose creative thought process among Franklin Templeton and Bajaj Allianz...
News
Snapchat & Warner Bros. launch voice-activated AR lens for Shazam!
Snapchat in association with Warner Bros. created the first-ever voice-activated augmented reality lens for the upcoming feature Shazam!
Once...
Instagram adds in-app checkout to boost Shopping
Instagram has updated its in-app Shopping feature by adding a checkout option in the app itself.
Previously during checkout,...
Interviews
Authenticity is the key to influence: The Snazzy Mom, Arushi Garg
Sharing all things she loves - fashion, photography, sports, board games, baking, and motherhood, The Snazzy Mom a.k.a Arushi Garg is here...
OOH-digital combination works well for us: Abhik Sanyal, DSP Investment Managers
Abhik Sanyal, Head – Consumer Marketing, DSP Investment Managers reveals some behind the scenes of 'Dramayana', Influencer Marketing in the BFSI world,...
Case Studies
Case Study: How HERSHEY’S Meethe Bahane reached 12 mn consumers through content marketing
Brand
Hershey’s Syrup
Summary
The HERSHEY’S Presents Meethe Bahane campaign, kick-started in July 2018 with the launch of a first of its kind food-based web series featuring...
Case Study: How Mirzapur GIF campaign created buzz amidst the clutter of OTT originals
Category Introduction
Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment...
Infographic
#Infographic: 5 Types of Social Content that your followers will love
Content is the crowned head on social media. But what type of content should go on your business account is a puzzled...
#Infographic: Influencer Marketing statistics 2019 to create a spot on campaign
Influencer Marketing, a trend erupted not so long ago, may be a hassled thought, check out the following infographic to know the right statistics...
