Fresh
Father’s Day campaigns that cherish ‘Papa the coolest’
Father's Day campaigns 2019 are here to mend the love for the real superhero in our lives.
This year...
Unveiling the esteemed Jury Members for SAMMIE BSMB 2019
As you nominate yourself for the third edition of the exciting awards,
we introduce to you the eminent Jury members for SAMMIE BSMB...
Campaign Reviews
Tata Pravesh’s attempt to ignite a moment with #ChoiceOfTheNation…
The Tata Pravesh post-election campaign, Pehla Din, aimed to celebrate the will of the nation. Our experts drop in their verdict on...
Expert Opinion: Of Virushkas & #DeepVeers! Are Couple Brand Ambassadors worth investing in?
Having an influential brand endorser can positively impact your audience's choice, but can two successful & influential brand endorsers double the impact?...
News
Social Media News Round Up: Facebook’s new features, Snapchat Trends Report, Pride Month on Instagram and more
Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Instagram empowers the LGBTQ community this Pride month
Instagram is rolling out tools, updating gender options in Profile and releasing an LGBTQ+ teen guide in association with The Trevor Project.
Interviews
For this Himalayan soul, Its In The Name to explore…
The 22-year-old travel blogger, Prakriti Varshney, has been treading on for two and a half years now on the road less travelled...
Ekta & Puru of Shadows Galore share how it all began with one trek…
What started as treks around Chennai, has now become a full-fledged blog. Find out what Ekta & Puru found during their exploration.
Case Studies
Case Study: #LoveAtFirstCLiQ – An integrated approach to e-commerce marketing
TataCLiQ campaign case study shows how the brand used social media to create buzz around the biggest sale of the year.
Case Study: How YouTube pre roll ads made Alexa a household name
Amazon Echo YouTube Pre roll Case Study executed by Blink Digital shows how Alexa was made popular amongst Indians by playing their...
Infographic
#Infographic: Why Chatbot needs to be a part of your media mix
Chatbots have arisen from the customer service slab and are set to subdue digital marketing. Find out how.
As...
Infographic: How to write convincing headlines for blogs
A headline is a factor convincing readers to read your article. With this infographic, find out how to make it convincing enough....
