Fresh

Mumbai Traffic

In Mumbai, there are two things that not even the Almighty himself can avoid. The first is Local Train Problems and the second, is ...
Shahveer Jafry

With a thriving community of content creators and bloggers on social media, the immensity of quick, snackable entertainment has evolved into an industry in...

Campaign Reviews

Manforce

Advertising is not just about framing a dearth and dictating your worth anymore, it’s the digital age of telling stories, enticing viewers to indulge...
#UltraBeliebers

Justin Bieber’s Purpose Tour was all the rage in India, with Beliebers eagerly awaiting the arrival of their favourite singing sensation. While brands managed...

Interviews

Kartik Johari

Nobel Hygiene – Friends Adult Diapers recently released their campaign #BasPaanchMinuteAur. The campaign clocked over a million views on YouTube and managed to stir...
Manav Sethi Interview

Launched on April 16, Balaji’s Alt portal has embraced the digital era by releasing their app and indulging in the changing patterns of how...

Infographic

Negative Social Media Comments

Sooner or later, every social media manager has to go through something that they all dread, and that is a negative social media comment....
best content marketing practices

Content marketing is now, what Big Data was a couple of years ago. All the jazz, yet a directionless realm, giving marketers jitters. This...

IDMA 2017

Decor Chutney

Yearbook of social media 2017

Yearbook of social media campaigns