News

Twitter

Twitter held a Press Meet at Cannes announcing their ad product roadmap and vision, announcing the newly launched updates and upcoming features...
Meta updates

Meta has announced a slate of new updates that includes a new digital wallet and payment system for owned platforms, a Community...

Interviews

Siddharth Agrawal OLX Autos

Siddharth Agrawal, OLX Autos takes us through the creative and strategic thought process behind the brand's latest collaboration with Rohit Shetty, how...
Kurkure Neha Prasad

Neha Prasad takes us through the product journey and marketing for Kurkure's newest addition ‘Chatpata Cheese’, which is a permanent addition to...

Case Studies

Snickers x Snapchat

The Case Study takes a look at how Snickers associated with Snapchat through Snap lens to connect with GenZ and create engagement...
Select CITYWALK Spring-Summer campaign

The Case Study takes a look at the Spring-Summer campaign by Select CITYWALK that leveraged the story of four creators who highlighted...

Infographic

Infographic Web 3.0

This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
LinkedIn infographic

During The Great Reshuffle being experienced by employees and employers, companies need to reach internal talent and end users, both, with their...

Campaign Reviews

JugJugg Jeeyo marketing strategy

With JugJugg Jeeyo hitting the theaters, Dharma Productions and Viacom 18 leveraged the movie’s soundtrack and dialogues as a part of the...
Stranger Things 4

With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India,...