Fresh
Celebrity Brands: Virat Kohli – Captain of social media presence?
We take a deep-dive into a personality from the world of cricket, decoding the social media presence of Virat Kohli and the...
Varun Alagh on the role of Mamaearth’s influencer network in brand building
In conversation with Social Samosa, Varun Alagh speaks at length about Mamaearth’s marketing and communication strategy & the role of its 'Goodness...
Campaign Reviews
Stay Safe at Home by Usha: PSA campaign for Rakshabandhan 2020?
With PSAs taking over marketing efforts, we ask industry experts how the Rakshabandhan campaign by Usha fared in the 2020 festive season.
Gulabo Sitabo Marketing Strategy: A tale of quirk & satire
As Gulabo Sitabo makes a debut with its digital release on Prime Video, we take a look at the movie marketing strategy...
News
Social Media News Round-Up: Pinterest Q2, Facebook Music Videos in India & more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses....
Snapchat adds more Cameos Stickers options to the app
Snapchat users will now be able to choose from over 200 more options of Cameos Stickers, selecting them from a separate tab...
Interviews
Varun Alagh on the role of Mamaearth’s influencer network in brand building
In conversation with Social Samosa, Varun Alagh speaks at length about Mamaearth’s marketing and communication strategy & the role of its 'Goodness...
#TheSocialCMO ft Srinivas Adapa, CMO, Burger King
The latest episode of #TheSocialCMO, Social Samosa's Zoom Call interview series, features Srinivas Adapa - who spells out what the New Normal...
Case Studies
Case Study: How Payal Singhal leveraged influencers to make masks fashionable
Payal Singhal leveraged influencers to spread awareness about the importance of wearing masks, a prelude to launching a new range.
Case Study: How Philips Father’s Day Campaign leveraged content marketing to engage users
MensXP for Philips Father's Day Campaign presented relatable instances through an 8-minute film, as a part of the Father's Day 2020 campaign
Infographic
Infographic: How to leverage Pinterest for inspirational videos
To make the most of inspirational videos on Pinterest, understanding factors such as recommendations, consistency, video duration and performance metrics are key.
Infographic: 10 Statistics for LinkedIn Marketing in 2020
This infographic presents insights into the LinkedIn demographic for marketers to build campaigns with the objective of generating leads, drive website traffic,...
