Fresh
Brands creatives throw a (green) light on the WhatsApp privacy issue
Here are the brand creatives summoned by the signal calling attention to the privacy concerns of WhatsApp users.
The...
Social Media Campaigns Round Up ft. Pampers, Kinder Joy & more
Here’s to another week of some impressive campaigns that were rolled out along with some editorial pieces by Social Samosa.
Campaign Reviews
Inside: Cadbury Silk’s content marketing campaign – Does Sang Rahiyo hit all the checkboxes?
'Sang Rahiyo' call it an ad campaign or an age-old smart product placement tactic? Social Samosa gets talking to the makers and...
Inside: Samaara Tea #KadakSoch – a Gujarat based brand’s attempt to capture a bigger market pie
Samaara Tea's digital campaign ’Kuch Baatein Kadak Hai’ introduced the brand's focus on the evolution of thoughts in Indian society. We understand...
News
Social Media News Round Up: CAIT requests ban on WhatsApp, LinkedIn updates & more
Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here...
Facebook Workplace introduces Safety Center & improved Live Video experience
Workplace by Facebook launched two new updates subjected to the new ways organizations are opting to operate in the midst of the...
Interviews
Consumer habits have changed which means a shakeup is due: Rana Barua, Havas Group India
In an exclusive conversation with Social Samosa, Rana Barua from Havas Group India, Jury Chair (Media), sheds light on the evolving trends...
Interview: Neliswa Nkani on South African Tourism’s marketing plan for 2021
In conversation with Social Samosa, South African Tourism's Neliswa Nkani talks about their marketing strategy against the pandemic's impact on tourism and...
Case Studies
Case Study: How BGauss executed hyper-local targetting through micro-influencers for Diwali campaign
For its Diwali campaign, BGauss leveraged micro-influencers through a contest. The case study explains how BGauss drives engagement in phases through the...
Case Study: How Reliance General Insurance ’s Brobot added a human touch to their digital services
With the launch of a brand mascot, Brobot, Reliance General Insurance case study explains how the brand aimed to build a simplified digital...
Infographic
Infographic: Tips for effective social media competitor analysis
Staying ahead of your competition is essential for your brand to survive among the abundant options. The tips and steps in this...
Infographic: The path to building online trust
Trust has become the most essential factor for online businesses in the face of the pandemic, this infographic takes you through elements...
