Fresh
All you need to know about Best Social Brands – Special Categories (Awards)
Take a look at the special categories of Best Social Media Brands 2019. Nominations open now!
In its...
ByteDance appoints Sameer Singh as Vice President, Monetisation for India
ByteDance, parent company to apps such as TikTok and Helo today announced the appointment of Sameer Singh as Vice President, Monetisation (India)....
Campaign Reviews
Opinion: Of Glorious Campaigns and Tight Budgets…
Mitchelle Carvalho, CEO of CogMat, shares her take and a few learnings on executing a substantial campaign with a relatively low budget....
Report: Frequency of exposure of Snap Ads affects lift in ad breakthrough
Snapchat carried out a research into how the frequency of exposure of Snap Ads drive marketing success. Here are the key takeaways...
News
Twitter updates Tweetdeck with much needed features
Tweetdeck rolls out new features such as GIF's, threads, polls, and emojis in a recent update. Read more about the Tweetdeck updates...
Instagram to distinguish new likes from old ones
Instagram is testing an update to categorize the likes your posts get into old and new.
The categories 'New'...
Interviews
Interview: You need to associate with brands with similar values: Hungry Dilliwaali: Neha Sharma
So, it all started when this burger picture she had clicked went viral and was reposted by a lot of online platforms....
Interview: Everywhere you see, you’ll see our campaign: Manisha Lath Gupta on Uber’s World Cup association
In a first, Uber came on board as Associate Sponsor
for ICC Cricket World Cup 2019. In line with the sponsorship, the brand...
Case Studies
Case Study: How Shoppers Stop garnered 20K+ product visualizations without paid promotion
Facebook AR Campaign Case Study shows how Shoppers Stop developed an in-store AR activity on Facebook to generate hype around the product
Case Study: How Shaadi.Com’s #WohEkBaat reached 1.4mn Instagrammers on Valentine’s Day…
The case study decodes Shaadi.Com Valentines Day Campaign, understanding how the brand re-targeted the data garnered through the success stories created...
Infographic
#Infographic: Blogging as a marketing strategy
Blogging, along with being a profession is also a powerful marketing tool. Find everything about Blog marketing in the infographic below.
#Infographic: 10 Social Media Advertising tips for Content Marketers
Creating and distributing content for a targeted audience can attract & generate leads, engage users and expand the customer base IF you...
