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Fresh
Bloggers Alliance and NASSCOM community sign MOU
NASSCOM Community signed a Memorandum of Understanding (MoU) with Bloggers Alliance (a national association of Bloggers) to cohesively work towards supporting the...
Hindustan encourages equality in marriage with new campaign
Dentsu Impact has released its campaign for the Hindi daily – Hindustan, titled ‘Aathwa Phera’ this festive season.
The campaign...
Campaign Reviews
Does The Sky is Pink movie marketing shine through the clouds amidst the clutter?
With some stirring emotions and compelling performances in the movie, 'The Sky is Pink' also takes on the Socioverse and prominent platforms...
Sonata Durga Pujo campaign: Does #PujoWithSonata’s regional approach work?
The Sonata Durga Pujo campaign aimed at cutting through the clutter by rolling out regional an ad film supported by a peppy...
News
Snapchat introduces Dynamic Ads
Snapchat dynamic ads have been introduced on the platform to aid performance marketers in creating mobile ads at scale.
LinkedIn Pages updates to help keep employees engaged
As a part of LinkedIn Pages updates, the platform is introducing new tools to optimize company pages and help organizations tap into...
Interviews
Interview: It feels like am a 117-year-old start-up says Minal Srivastava, Shalimar Paints
Minal Srivastava from Shalimar Paints, speaks at length on the evolving market and the challenges faced in marketing a legacy brand with...
Interview: Our ad was written by Robert Downey Jr himself says Vikas Agrawal, OnePlus India
OnePlus India's General Manager Vikas Agarwal speaks at length about the growth graph of the digital-first brand, the OnePlus India marketing strategy...
Case Studies
Case Study: Leveraging IPL for BFSI sector
YES Bank IPL Campaign Case Study showcases how the brand leveraged IPL and cricket fervor earlier this year to engage with the...
#ISL2019: How DHL Express India leveraged Hero ISL to enhance their brand promise
Brand
DHL Express India
Platform
Star Sports & Hero Indian...
Infographic
#Infographic: 7 Social Media marketing mistakes to absolutely avoid
Social Media has transformed the face of marketing by being a dynamic medium, although a few Social Media marketing mistakes can ruin...
Infographic: How to optimise Visual Search in digital marketing
Visual Search might steadily be replacing text and digital marketers can use it to their advantage.
When you Google...
