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Spikes Asia 2022
AWL Agri Business Rath Yatra campaign Case Studies

Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience

Fortune’s Rath Yatra 2025 campaign created a multi-sensory experience blending mixed reality cooking, virtual temple offerings, and live tastings to emotionally connect with devotees.

By Social Samosa
Jul 28, 2025 18:40 IST 5 Min read
ZOFF Foods converted a viral turmeric trend into a UGC campaign Case Studies
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
By Social Samosa
Jul 24, 2025 12:29 IST 4 Min read
Untitled design - 2025-07-17T162511.187 Case Studies
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
By Social Samosa
Jul 17, 2025 16:34 IST 4 Min read
SHAADICOM ICE SCULPTURE Case Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
By Social Samosa
Jul 08, 2025 15:08 IST 3 Min read
glucon d case study social samosa Case Studies
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
By Social Samosa
Jul 04, 2025 10:00 IST 3 Min read
PehliThaliMaaKi Case Studies
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
By Social Samosa
Jun 24, 2025 15:29 IST 6 Min read
NESCAFÉ minecraft Case Studies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
By Social Samosa
Jun 19, 2025 12:03 IST 6 Min read
In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern relationships and societal pressure. Here’s how it unfolded. Case Studies
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
By Social Samosa
Jun 11, 2025 19:03 IST 4 Min read
Hsjs Case Studies
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
By Social Samosa
Jun 10, 2025 10:30 IST 6 Min read
Case Study: How ShareChat and Moj used regional creators to drive travel interest in Resorts World Sentosa Case Studies
Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
By Social Samosa
Jun 05, 2025 11:01 IST 6 Min read
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