Case Studies

Case Studies
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Spikes Asia 2022
Case Study: How ShareChat and Moj used regional creators to drive travel interest in Resorts World Sentosa Case Studies

Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa

By transporting five regional creators to Singapore’s Resorts World Sentosa and capturing their experiences through native-language short-form videos, the ShareChat Network campaign blended travel storytelling with localised digital influence to reflect evolving patterns of aspiration and media consumption across India.

By Social Samosa
Jun 05, 2025 11:01 IST 6 Min read
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Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation
By Social Samosa
May 27, 2025 18:23 IST 4 Min read
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Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
By Social Samosa
May 21, 2025 10:00 IST 5 Min read
xvBingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, traditional food, and live folk music. By combining bold flavours with local cultural elements, it transformed Latasil Park into a vibrant celebration of regional pride. Here’s how it unfolded. Case Studies
Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam
By Social Samosa
May 14, 2025 12:28 IST 8 Min read
Sunrise’s Bihu campaign Case Studies
Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
By Social Samosa
May 09, 2025 10:00 IST 7 Min read
cbb Case Studies
Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
By Social Samosa
Apr 16, 2025 10:00 IST 5 Min read
How Veer Hanuman Blended Mythology, Technology, and Music to Create an Immersive Experience Case Studies
Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
By Social Samosa
Apr 03, 2025 11:31 IST 5 Min read
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Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
By Social Samosa
Mar 28, 2025 10:00 IST 7 Min read
BINGO case study Case Studies
Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh
By Social Samosa
Mar 25, 2025 10:00 IST 7 Min read
Samsung Galaxy F06 5G’s #GalaxyF06EyebrowDance campaign blended digital virality with real-world activations, turning 5G speed into a cultural movement. By making eyebrows groove uncontrollably, the campaign redefined excitement around India’s true 5G experience. Here’s how it unfolded. Case Studies
Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
By Social Samosa
Mar 17, 2025 13:04 IST 4 Min read
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