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Spikes Asia 2022
How India Gate’s 360-degree campaign engaged South Indian consumers on the versatility of Basmati rice Case Studies

How India Gate’s 360-degree campaign engaged South Indian consumers on the versatility of Basmati rice

This case study explores how India Gate used Influencer marketing, TVC ads, in-cinema advertising, and more marketing strategies to change the perspective of basmati rice in the South.

By Social Samosa
Nov 28, 2023 11:48 IST 6 Min read
Case Study: How Wacoal's breast cancer awareness campaign used CGI, monument marketing & influencers to reach 58K+ Case Studies
Case Study: How Wacoal's breast cancer awareness campaign used CGI, monument marketing & influencers to reach 58K+
By Social Samosa
Nov 22, 2023 12:05 IST 4 Min read
Case Study: How Fibe's UGC campaign tackled brand mispronunciations, generating 15.3M+ reach Case Studies
Case Study: How Fibe's UGC campaign tackled brand mispronunciations, generating 15.3M+ reach
By Social Samosa
Nov 17, 2023 10:00 IST 5 Min read
Case Study: How HERSHEY'S challenged the traditional association of Valentine’s Day with integrated marketing, garnering 10 Mn+ reach Case Studies
Case Study: How HERSHEY'S challenged the traditional association of Valentine’s Day with integrated marketing, garnering 10 Mn+ reach
By Social Samosa
Oct 26, 2023 16:19 IST 6 Min read
Case Study: How Cadbury Celebrations used gen AI to craft personalised birthday songs & reached 7 lakh users Case Studies
Case Study: How Cadbury Celebrations used gen AI to craft personalised birthday songs & reached 7 lakh users
By Social Samosa
Oct 10, 2023 16:46 IST 4 Min read
Case Study: How CEAT utilised content marketing for Friendship Day and garnered 7M+ reach Case Studies
Case Study: How CEAT utilised content marketing for Friendship Day and garnered 7M+ reach
By Social Samosa
Oct 05, 2023 12:32 IST 5 Min read
Case Study: How Pedigree's Friendship Day campaign turned into a brand banter Case Studies
Case Study: How Pedigree's Friendship Day campaign turned into a brand banter
By Social Samosa
Oct 04, 2023 10:58 IST 3 Min read
Case Study: How Teejh celebrated Raksha Bandhan with a UGC and influencer marketing campaign Case Studies
Case Study: How Teejh celebrated Raksha Bandhan with a UGC and influencer marketing campaign
By Social Samosa
Sep 26, 2023 12:17 IST 4 Min read
Case Study: How Pulse Candy and Snapchat celebrated National Mango Day with an AR gamification experience Case Studies
Case Study: How Pulse Candy and Snapchat celebrated National Mango Day with an AR gamification experience
By Social Samosa
Sep 22, 2023 10:00 IST 3 Min read
Case Study: How Google India paid tribute to Pani Puri through a Google Doodle game Case Studies
Case Study: How Google India paid tribute to Pani Puri through a Google Doodle game
By Social Samosa
Sep 13, 2023 10:00 IST 4 Min read
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