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Spikes Asia 2022
Inside The Archies promotions: Retro brand collabs and nostalgic trip down to 1960s Movie Marketing

Inside The Archies promotions: Retro brand collabs and nostalgic trip down to 1960s

Zoya Akhtar’s passion project, The Archies takes a page out of the 1960s to connect with GenZ. From massive brand collaborations to on-ground events, The Archies is pulling all the stops to get India excited about Riverdale. Here’s all you need to know about it.

By Harshal Thakur
Dec 07, 2023 09:42 IST 9 Min read
Breadcrumbing the audience with BTS: All about Sam Bahadur’s atypical promotion outreach Movie Marketing
Breadcrumbing the audience with BTS: All about Sam Bahadur’s atypical promotion outreach
By Harshal Thakur
Dec 01, 2023 13:18 IST 6 Min read
Koffee With Karan season 8 marketing focuses on embracing audience feedback Movie Marketing
Koffee With Karan season 8 marketing focuses on embracing audience feedback
By Nishita Kunder
Nov 03, 2023 16:54 IST 5 Min read
Ganapath’s promotions take viewers inside a dystopian world Movie Marketing
Ganapath’s promotions take viewers inside a dystopian world
By Harshal Thakur
Oct 23, 2023 15:53 IST 6 Min read
Thank You For Coming promotions heavily focus on influencer marketing to connect with the youth Movie Marketing
Thank You For Coming promotions heavily focus on influencer marketing to connect with the youth
By Harshal Thakur
Oct 06, 2023 16:46 IST 8 Min read
Fukrey 3 merges character quirks with AI to promote its return Movie Marketing
Fukrey 3 merges character quirks with AI to promote its return
By Harshal Thakur
Oct 04, 2023 17:44 IST 5 Min read
Jawan’s marketing thrives through SRK’s stardom, Southern India influence & brand collaborations Movie Marketing
Jawan’s marketing thrives through SRK’s stardom, Southern India influence & brand collaborations
By Harshal Thakur
Sep 07, 2023 14:42 IST 6 Min read
Guns & Gulaabs' marketing weds black comedy with romance in a nostalgic trip to the 90s Movie Marketing
Guns & Gulaabs' marketing weds black comedy with romance in a nostalgic trip to the 90s
By Harshal Thakur
Sep 01, 2023 18:11 IST 6 Min read
I wish Bollywood was a little more fearless in applying higher-risk campaign strategies: Zee Studios’ Neeraj Joshi Interviews
I wish Bollywood was a little more fearless in applying higher-risk campaign strategies: Zee Studios’ Neeraj Joshi
By Shamita Islur
Sep 01, 2023 15:50 IST 4 Min read
Made in Heaven Season two’s marketing makes the wait worth it Movie Marketing
Made in Heaven Season two’s marketing makes the wait worth it
By Harshal Thakur
Aug 24, 2023 20:46 IST 4 Min read
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