Pinterest – arguably the world’s newest Social Media heavyweight is still an unconquered territory for many. You are a kickass blogger and you may know how to spread your messages through Facebook and Twitter. But what about Pinterest?
It is an ideal platform for retailers and artists alike to showcase their products on a global scale in more of a pictorial format then keeping it word based. But, generating buzz and measuring it alike is not an easy task on Pinterest and is still kind of an unexplored territory.
Here is a list of some of the Tools that make it easier for content marketers and brands to set up goals and to get closer to measuring them on Pinterest.
Pinpuff is a great tool to get you started with your most basic metrics. It gives you board wise segregation of the ‘Likes’,’Repins’ and ‘Followers’ your each board on Pinterest has. You can then decide which one of your Board is appealing more to the audience in terms of visual content and then work on it’s enhancements and features to provide more value add.
The Pinfluence Score more on the lines of Klout determines how influential are you on Pinterest. Along with the basic metrics it also provided ‘Reach’ and ‘Virality’ Scores .
Any score above 50 on this front is considered to be a healthy one.
Activity Score on the other hand can give you an overview as to how much active are you on Pinterest and if you need to work on your strategy to post on a more regular basis to catch the attention of your followers.Pinpuff and enter your email id along with your Pinterest username and Bingo!!
Any statistic is considered a good stat if it has a value attached to it. Pinpuff tries a hand at this theory by giving Pin worth and Cost per Click.
PinReach takes Pinterest analytics to the next level with attractive charts.This is similar on the lines of Klout which measures your social influence.The Pinreach Score is an amalgamation of various factors as explained by the Pinreach team here.
You can see the trends of each board, how your most popular pins are performing and which is the most re-pinned of them all. It also shows the summary of your activities with how many likes and repins your Pinterest boards are garnering which is somewhat similar to Pinpuff.
You can download a detailed trend for your most popular pins and boards PinReach as a vector image. However, its influential Followers tab is useful only if your followers are also connected to PinReach.
PinReach is a great way to gauge your Pinterest activity and popularity, and view how you fare with others.
In addition, If you are thinking that it is a tedious task to pin images from each and every website, there are several Browser extensions available that can make your task easier.
Facebook for instance does not allow pinning directly from their site. One tweak to this is you can right click the image and say ‘Open Image in a New Tab’ and then you can either paste the url directly to the ‘Add a Pin’ button or can use a browser extension mentioned below to do the same task for you.
- If you want to pin images using a keyboard shortcut, install Pin It!
- If you want to add Pinterest to your context menu on your Chrome, you can Install Quick Pinterest
- Firefox users can install Pinterest Right Click to get the same functionality.
- With Pinzy you can enlarge images on Pinterest simply by hovering over them.
- Want to know how many images have been pinned from any given site? Install the Pinterest Pin It Button from Shareaholic. And you can use the button to pin buttons from Chrome to boot.
- URL2Pinit is also a great tool to pin images from a website to your Pinterest board. With url2pin you can share a screenshot of your website and not just a single image
Let me know if you have any other Pinterest Tools and tips to share!
Featured Image: Coastline windows and consevatories
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