Deep Dive

selling empowerment

Deep Dive

There’s something iffy about brands selling empowerment

Does women empowerment look great with a ribbon and a barcode? Brands seem to think so. There seems to be a product for every milestone that women achieve nowadays. This made me question – are we buying empowerment or just more products? In this piece, I discuss how we arrived at this point and when marketing 'empowerment' becomes iffy.

By Karuna Sharma

Apr 30, 2025 12:37 IST logo

6 Min read

How the Big Five came to dominate the advertising world

By Harshal Thakur

Apr 22, 2025 19:06 IST logo

8 Min read

CCI raids 101: What has transpired till now and what does it mean for media buying?

By Harshal Thakur

Apr 15, 2025 10:00 IST logo

8 Min read

How marketing helped build IPL’s economic might

By Harshal Thakur

Apr 08, 2025 10:00 IST logo

9 Min read

Marketing and Women’s Day evolution: From radical protest to corporate lip service

By Harshal Thakur

Mar 07, 2025 18:07 IST logo

8 Min read

Elon Musk waves 'bureaucracy' chainsaw gifted by Argentina's President Milei Argentina's President Javier Milei gifted Elon Musk a chainsaw during the Conservative Political Action Conference in Washington DC on... .5 hours ago The Guardian ‘What a lie’: Danish astronaut responds to Musk claim that Biden abandoned ISS pair on purpose Musk claimed without evidence that Nasa's Butch Wilmore and Suni Williams were left stranded on the orbital outpost for 'political reasons'

67% of young adults in the US dislike Musk, 70% dislike Zuckerberg: Report

By Joe

Feb 21, 2025 15:19 IST logo

2 Min read

Kendrick Lamar’s Super Bowl feud with Drake and its marketing ripple effect

By Pranali Tawte

Feb 21, 2025 13:06 IST logo

3 Min read

Valentine’s Day marketing: A love story with a price tag

By Harshal Thakur

Feb 14, 2025 14:57 IST logo

8 Min read