Social Media Case Study: Wanderlust by Trident Hotel

Brand Name:

Hotel Trident

Agency Name:

Interactive Avenues

Objective:

Encourage adventure seekers to embark on a journey of discovery by rediscovering lesser-known facts about Indian cities.

Execution:

Wanderlust Microsite:

This is where all the interesting facts came together!

Facebook:

• Users were redirected to the microsite through a TAB on Trident Hotel’s Facebook page!
• Facebook ads helped the campaign expand its reach!
• Regular status updates on Facebook helped us reach out to more people!

Twitter:

Every Thursday, users were asked to describe a pre-decided Trident city in only 5 words. The contest was on-air for 2 hours every week during the campaign period!

Regular tweets weaving in the Twiterrati helped promote the hashtag #tridentwanderlust.

Results:

Facebook:

• Engagement levels during campaign period went up by 5000%
• Fanbase increased by more than 100%
• Users sharing updates made the campaign go viral
• The viral reach escalated to a lofty 880%

Twitter:

• #TridentWanderlust trended twice out of 5 times!
• @TridentHotels garnered 2000+ tweets
• 500+ people RT’ed our tweets which gained more than 1 million impressions