VML Qais has appointed Giles Henderson as Regional Associate Director Media & Channels, with immediate effect. In this newly-created role, Henderson assumes responsibility for the delivery of all channel services including social media, paid media, content marketing, search and blogger outreach.
Giles Henderson has just relocated from London where he was Digital Director at Adgenda Media. He was responsible for all digital activity there including digital channel planning, buying, execution and optimisation, in addition to a key focus on business development.
Prior to that, he was Media Director at David Knight Advertising and Media Manager at Clark & Taylor Advertising. For a while, Henderson also ran his own advertising and marketing consultancy, Garreck Direct Communications, which grew from a small start-up into a successful independent concern.
Henderson has been a long-time consultant for the World Land Trust, which was one of the first charities to undertake affiliate marketing. He continues to advise the WLT on digital strategy and implementation, enabling them to expand reach, increase donations and consistently attain high levels of effectiveness for both paid-for and Google Grants SEM.
Commenting on the appointment, VML Qais Chairman Keith Timimi said,
We live in a world where consumers call the shots. No longer can we rely on one-way broadcasts of messages that use reach and frequency to beat customers around the head. We work with our clients to humanise their brands in all aspects of their communication, and so we have been on the lookout for a strong multi-channel digital leader to help orchestrate that process. Giles was the perfect fit, and we are delighted that he has chosen to join our rapidly expanding insurgency.
I have always enjoyed working in tight-knit, nimble teams with big goals, so joining VML Qais, with its famous agency culture, felt like the perfect fit. I have been involved in some market-leading initiatives in the UK, such as attribution modelling and re-marketing spanning display, search and social, and I can’t wait to bring my knowledge to bear for marketers in Asia, the most dynamic marketplace in the world.