The Collective, a subsidiary of Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, has announced the appointment of Blogworks to handle its social and digital media marketing strategy and engagement.

Speaking about their digital marketing initiatives, R Satyajit, COO, The Collective, Madura Fashion & Lifestyle said,

As a luxury retail brand we needed someone who understood our domain and audience. In Blogworks we found a great match who met our insights, content and design expectations

Rajesh Lalwani, CEO, Blogworks:

We are very excited about partnering with The Collective on building the brand online as one of the luxury retail experience in India.

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