Thomas Cook India Ltd’s currently has a reach to over 216 locations in 78 cities across India and with this partnership they are planning to increase their outreach further. The operations of Thomas Cook India will be handled by the Mumbai branch of the agency. The agency will be responsible for handling an entire range of digital marketing activities comprising SEO, SEM and bridging social media.
Amit Madhan, Chief Operating Officer – IT & E-services, Thomas Cook India expressed his views on this collaboration,
“At Thomas Cook India, our overarching digital strategy is to position our full service travel portal thomascook.in as India’s first, effective ‘click-brick hybrid’ to serve effectively the ‘pure click’ younger generation customer at one end, the ‘pure brick’ less internet savvy customer at the other end, and most importantly, the very large spectrum of segments between these two extremes that in reality is where the real opportunity lies.”
Vivek Bhargava, MD, iProspectCommunicate2, said,
“This is a great win for us. I believe it is not about digital marketing anymore; digital is the age we are living in. Today digital can be leveraged to gain a competitive advantage in the market. iProspect Communicate 2 looks to fill the vacuum of a premium performance product in the Indian digital space.”